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LEGO Licensed Merchandise Ideas Survey

LEGO is running a fun little survey about potential future licensed merchandise. The survey is in English and is intended for adult LEGO fans in North America and the UK. People from other countries can also participate, but they will need to think in US dollars or British pounds for the relevant questions. The survey is open until March 4th. Below are the details.

We are excited to invite you to participate in a 15-minute survey about our licensed merchandise product offerings. At the LEGO Group, we are constantly striving to innovate and expand our portfolio, and your feedback will play a crucial role in guiding our decisions.

This survey aims to understand your current shopping habits and preferences, alongside your insights on licensed merchandise concept ideas (non-brick products; clothing, books, storage solutions). Your responses will inform our team’s efforts to identify new business growth areas and enhance the LEGO licensed merchandise portfolio.

We welcome any additional feedback or suggestions you may have regarding LEGO licensed merchandised products. All responses provided in this survey will be anonymous and used for research purposes only.


Thank you for your time in sharing your thoughts and opinions!

I just filled out the survey myself and I like many of the product concepts they shared. I also appreciated that for each section, they allow you to fill in your own comments. What about you? How did you like the survey? Feel free to share and discuss in the comment section below!

And you might also like to check out currently available LEGO-branded merchandise if you haven’t done so already. Here are some links: SHOP LEGO MERCHANDISE

{ 5 comments… add one }
  • Master Builder February 23, 2024, 2:01 PM

    Lego knows how to pull on our heart strings. Don’t they? They had to include the goat! They know that’s a cash cow right there. I mean goat. Haha!

    • Undercover AFOL February 23, 2024, 10:08 PM

      No kidding! The goat totally got my attention. Anyway, good survey. The vase will be popular with those who like the LEGO flowers. I voted for some of the other items too. And like admin said, I liked that they allowed us to leave comments.

  • mr. marmelade February 23, 2024, 11:03 PM

    I hope they will make these. But I also hope they won’t be too expensive. Lego merch tends to be pricey.

  • Ian February 23, 2024, 11:12 PM

    I love the upscaled lantern! It would be great in my lego room!

  • Sonicboom February 26, 2024, 10:20 AM

    Cool! I have a storage minifig head and really like it. And I used to have an upscaled mug too, but it got stolen.

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