The LEGO Group is exploring new ways to listen to and engage with their fans, and to kickstart this process, they are running a survey titled .
They want to hear about your individual LEGO journey; what inspires you, what you enjoy, and where you think the hobby could grow. The survey is open until April 30th (additional survey windows will be available later in the year). The survey is strictly anonymous and should take no more than 10 minutes to complete.
Some of the questions are about your personal history and habits as a LEGO fan, and others are about your vision and wishes for the future of the hobby. It’s rather interesting and thought-provoking, and your insights will help the LEGO Group shape the future of LEGO experiences, products, and stories. If you would like to participate, visit the LEGO Fan Compass Survey page.
Also, feel free to share the survey with family and friends and add any comments and questions below!
This is very encouraging. I see a lot of negativity in the online fan community and it’s clear that Lego is trying to cut through the noise and identify any and all real pain points. Good for them!
Survey filled out. Thanks!