Here is an interesting opportunity. The LEGO Group is looking for the first-ever Kid Creative Director for the Kids Creative Studio, inspired by LEGO VIDIYO. Mentored by leading creative professionals from the LEGO Group, Kids Creative Studio will discover and elevate the best creative kid talent with an amazing opportunity to create official LEGO content, […] Read more
LEGO Community News
You might remember that some time back, the LEGO Ideas team was running a contest where the winning models were displayed at the LEGO House in Billund, Denmark for a period of time. Once the older models are cleared out, there is room for new models to be displayed, so the LEGO Ideas team is […] Read more
A couple of days ago, LEGO revealed the next steps in the collaboration between LEGO Ideas and BrickLink via the BrickLink Designer Program: 2021 Invitational. As communicated in December 2020, LEGO planned to invite a selection of LEGO Ideas members and their 10K Club submissions to participate in the pilot program, the purpose being to realize […] Read more
Recently, LEGO ran a contest titled Out of This World Space Builds (see: More LEGO Ideas Contests with Great Prizes!) The contest challenged LEGO fans to build a space creation with a minimum of 150 bricks and no more than 250 bricks. The reason for the size limitations is that the grand prize winner of […] Read more
LEGO recently released their annual financial results for 2020. I was really looking forward to this report, as I was curious how they performed during such a challenging year. I think it was obvious that LEGO’s sales numbers were up, but they also faced unprecedented challenges due to the pandemic. Below are the highlights from […] Read more
There has been an interesting discussion on the LEGO Ambassador Network about adults discovering or rediscovering the joys of building with LEGO. Some of these adult LEGO fans are discovering the hobby for the first time in their lives, while others are reintroduced to it after a long hiatus (often through their own children). In […] Read more
In the past couple of years, LEGO has been making a lot of effort to attract adults to the hobby with their 18+ collection. Their focus is not just on current adult fans of LEGO, but also on those who are completely new to the hobby and are looking for a relaxing and creative activity. […] Read more
The Online LEGO Shop team is doing a test in the UK for the online Pick-A-Brick services by adding a minimum order value. If it works out, this change may be introduced in other regions as well. Below are the details. There are currently two different element purchase options at the Online LEGO Shop; Pick-A-Brick […] Read more
There are a couple of new opportunities on LEGO World Builder that I thought some of you may want to take advantage of. If you are not familiar with LEGO World Builder, you can read more about the platform via the links at the end of this post. In brief, LEGO World Builder is similar […] Read more
There is a really interesting video about LEGO’s history on CNBS’s YouTube channel, titled “LEGO’s Comeback: From Nearly Bankrupt to $6 Billion”. The 12-minute video briefly summarizes LEGO’s past up to almost declaring bankruptcy, which we have heard before, but then it also goes into detail about LEGO’s recent past, including the involvement of the […] Read more
