As we discussed back in December, the LEGO Group recently acquired BrickLink, the largest online LEGO marketplace with buyers and sellers from all over the world (see: The LEGO Group Acquires BrickLink.com). There have been many questions and concerns about this change of ownership, so the LEGO Group’s Chief Marketing Officer, Julia Goldin, is currently […] Read more
LEGO Community News
The global sensation The Art of the Brick is coming to the Denver Museum of Nature & Science from June 19, 2020 to January 24, 2021. This will be the first time the exhibition will be in Denver, Colorado. The Art of the Brick is a global touring exhibition rated by CNN as one of […] Read more
Would you like to help choose the next LEGO Star Wars Ultimate Collector Series set? Well, you’re in luck! LEGO is giving Star Wars fans a chance to decide on one of the upcoming LEGO Star Wars UCS sets! There are three models to choose from, but you can only vote once for one model. […] Read more
The LEGO Ideas team recently announced the first contest for 2020. To celebrate the 110th anniversary of the iconic stadium as well as the release of the #10272 LEGO Creator Old Trafford Manchester United set. As usual, the contest is fun, and the prizes are amazing. Take a look below for the details. Old Trafford […] Read more
There is an interesting discussion going on right now at the LEGO Ambassador Network about copycat brands from China becoming more and more prevalent in kids’ play bins. Some of these brands steal LEGO’s own designs and release them under their own name, and others make similar products as LEGO, with questionable quality and safety […] Read more
News on the U.S. version of the LEGO MASTERS TV show continues to roll in as we get closer to the premiere. For previous updates about the show and the contestants, check the links at the end of this posts. Since the last time we talked about the show, a preview trailer has been released […] Read more
You have probably seen it in the news that Australia is currently experiencing a catastrophic bushfire crisis with an estimated 16 million acres burning, over 2,500 buildings lost (including over 1,300 homes), and at least 25 people killed, including volunteer firefighters. Although December to March is the bushfire season in Australia, the fires this season […] Read more
As we discussed previously, LEGO MASTERS is coming to the U.S., and they recently announced the contestants who will be participating in the TV show. Paired in teams of two, 20 LEGO fans will put their building skills to the test. Below is the press-release with information about both the show and the contestants. This […] Read more
LEGO is currently running a survey to help them understand how people feel about the use of plastics. This is part of a bigger study (you may remember some of the previous surveys), and they would really like to have both parents as well as adult fans of LEGO participate. Results will be shared sometime […] Read more
Every quarter, LEGO Ambassadors are asked to fill out a survey and give feedback on the LEGO Ambassador Network platform and experience, as well as other related topics. The survey is filled out anonymously by Ambassadors, and the AFOL Engagement Team takes into consideration all the feedback to make improvements. Most of the questions are […] Read more
