March is bringing us some new LEGO sets and promotions, so let’s take a look. Please note that the LEGO Store Calendar no longer lists the upcoming promotions for the entire month, so it’s a lot more difficult to plan ahead. However, we do know at least some of the offers that we can expect […] Read more
LEGO Community News
LEGO MASTERS is a British reality show in which teams of amateur LEGO builders compete in various challenges, testing their design and construction skills. The series received strong reviews, and is already in its second season in the U.K. It was recently announced that a U.S. version of the show is in the works. This […] Read more
Around the world, there are different types of LEGO stores with the goal of providing an inspiring, interactive, creative, and fun experience for kids and adults alike. Now, the LEGO Retail Design Team would like to hear from adult LEGO fans about their shopping experiences and expectations, and how the LEGO Retail Design Team can […] Read more
As you may remember from our previous discussions, the LEGO Group and BrickLink.com is currently running a joint venture called the AFOL (ADULT-FANS-OF-LEGO) Designer Program. LEGO fans could submit their own custom designed models (there were over 400 entries!), judges selected what they felt were the best models for the program, which you can now […] Read more
At the end of last month, we discussed the latest updates on the collaboration between the LEGO Group and BrickLink.com for the AFOL (Adult-Fans-Of-LEGO) Designer Program (see: AFOL Designer Program Second Phase Begins). A fun part of that update was that you could guess the prices for the approved models for a chance to win […] Read more
You might remember that back in September of last year, BrickLink.com, the online LEGO marketplace, announced that they are collaborating with the LEGO Group for the AFOL (Adult-Fans-Of-LEGO) Designer Program to celebrate the 60th anniversary of the LEGO brick and the creativity of adult LEGO fans. The program has three phases; 1.) LEGO fans submit […] Read more
A few weeks ago, the LEGO element quality team reached out to the LEGO Ambassador Network to gather feedback on LEGO elements and any issues, requests, limitations, or errors LEGO fans have found. There have been many submissions from the various LEGO fan communities, pointing out ways LEGO element designs could be improved. It’s a […] Read more
Another day, another awesome LEGO Ideas contest! The LEGO Ideas team is on the look out for all the talented storytellers who also know how to create magic with LEGO bricks! Whether you’re into action stories, romance, fairy tales, science fiction, comics or a whole other genre, they challenge you to build a bricktastic story […] Read more
LEGO Ideas celebrated its 10th birthday on November 8th. It all started in 2008, through a partnership with Cuusoo System in Japan, as an opportunity to make LEGO fans’ ideas a reality. Fast forward to today, LEGO Ideas has over 1 million members, over 26,000 submitted ideas, almost 200 ideas with 10,000 supporters, and 23 […] Read more
A couple of interesting pieces of news came out a few days ago, both related to LEGO’s presence in China. The LEGO Group has been making great effort to expand into the Chinese market, as it is a mostly untapped territory with the potential of a millions of new customers. Back in 2016, LEGO opened […] Read more
