A couple of interesting pieces of news came out a few days ago, both related to LEGO’s presence in China. The LEGO Group has been making great effort to expand into the Chinese market, as it is a mostly untapped territory with the potential of a millions of new customers. Back in 2016, LEGO opened […] Read more
LEGO Community News
While the LEGO James Bond Contest is still going on (see: LEGO Contest for James Bond Fans!), the LEGO Ideas team launched another exciting contest for teen and adult LEGO fans, this time in collaboration with the LEGO Creator 3-in-1 team. As usual, the contest is fun and interesting, and the prizes are super generous. See […] Read more
The LEGO Technic Construction Machines Contest is now under the judging phase with lots of really good entries (see announcement here, and entries here). A couple of days ago, LEGO started a new contest for teen and adult LEGO fans with a James Bond theme, inspired by the recently released #10262 LEGO Creator James Bond […] Read more
Leading up to the holiday season means that lots of people or shopping online, even more so than usual. This also gives new opportunities to scammers. There has been a very informative and eye-opening discussion on the LEGO Ambassador Forum about all the fake LEGO shopping websites popping up on a pretty much daily basis. […] Read more
Looks like LEGO Ideas is on a roll with lots of new contests for teen and adult LEGO fans! The LEGO Ideas Voltron contest finished just a few days ago, and we just talked about the new The Incredibles contest last week. And now, there is a new contest for LEGO Technic fans! See details below. […] Read more
An interesting announcement that was made at the LEGO Ambassador Forum a few days ago is that the LEGO Group is opening some temporary brand stores (also referred to as pop-up stores) in six different locations around the U.S. for the 2018 holiday season. If this model is successful, stores in other locations might open as […] Read more
As we discussed previously, LEGO is now running all contest for teen and adult LEGO fans via the LEGO Ideas platform. There are still a few more days left to enter the LEGO Ideas Voltron contest (you can read about the contest here: LEGO Ideas Voltron Building Contest!), and a couple of days ago, the […] Read more
A few days ago, BrickLink, the online LEGO marketplace, announced that they are teaming up with the LEGO Group for a new venture called the AFOL (Adult-Fans-Of-LEGO) Designer Program. Through this program, LEGO fans can submit their own designs, and chosen models will be produced as limited-edition sets to celebrate the 60th anniversary of the […] Read more
While LEGO is a private, family-owned company, they still share their financial reports publicly, which is always insightful both for LEGO fans and those in the toy industry. The financial report for the first half of 2018 is an especially interesting read because of the challenges the entire toy industry felt due to the closure […] Read more
For many years, the LEGO Club Magazine was a favorite of young LEGO fans. Children of all ages eagerly awaited new issues in their mailbox. Thus, it was very sad news when the magazine was discontinued and was replaced by the LEGO Life app. While the app is okay, it is not the same experience […] Read more
