The LEGO Group teamed up with Levi’s to release a collection of co-branded products. And these are not just the usual hoodies and t-shirts with LEGO colors and minifig graphics. They are actually customizable with LEGO DOTS elements! Very cool, in my opinion. Below is the press-release. Who doesn’t love LEGO bricks? And who doesn’t […] Read more
Other LEGO News & Updates
You might remember from last year’s press-release (see: LEGO Braille Bricks for Visually Impaired Kids) that the LEGO Foundation and the LEGO Group teamed up with associations of the blind and visually impaired to introduce a new product called LEGO Braille Bricks. The concept was first proposed to the LEGO Foundation in 2011 by the […] Read more
If you’re active on LEGO forums and social media, you have probably seen some exciting news and rumors circulating about upcoming LEGO sets. Some of these sets should be officially announced soon, while others are still well in the future, so we need to take the information with a grain of salt. Discussing new sets […] Read more
It was just about two years ago when LEGO and IKEA first announced a new partnership to explore and develop solutions to stimulate play all around the home (you can read the original announcement here: LEGO & IKEA Collaboration Coming!). A year later, they added that the LEGO-related product line will be called BYGGLEK. Below, […] Read more
As you probably know already, LEGO recently transitioned over to LEGO Powered Up, a Bluetooth-based app-controlled powering system from the previous IR-based LEGO Power Functions. The switch hasn’t been easy, particularly because documentation on the new system has been lacking severely, and because both systems are sold at the same time. People are confused when […] Read more
An interesting piece of information that was revealed a few days ago is that the LEGO Group and Universal Music Group are joining together to “expand children’s creative play through the power of music”. This exclusive global partnership will “encourage the world to be more playful with an innovative music initiative, combining passion for music […] Read more
A number of 2020 summer LEGO sets have been revealed in the past couple of weeks, so I thought to do a round-up on what’s coming later this year and we can discuss. Take a look and let me know what you think! :arrow: 2020 LEGO CITY SUMMER SETS: The LEGO City theme seems to […] Read more
You might remember that back in November of last year, the LEGO Lead User Lab team surveyed the LEGO fan community about their interest in three areas; lights used for LEGO models and displays, customizing with stickers and prints, and LEGO jewelry (see: LEGO Lead User Lab Community Survey). Based on the initial survey results, […] Read more
As usual this time of the year, toy manufacturers are introducing their new products lines through the various toy fairs. The London Toy Fair took place last, the Nuremberg Toy Fair in Germany is taking place right now, and the Now York Toy Fair is coming up at the end of February. Photography is not […] Read more
An interesting piece of news that was released last week is the LEGO Group’s 2019 half-year financial report. As LEGO is a privately owned company, they are not obliged to release their financial reports publicly, but LEGO does it anyway, and it’s always an educational and interesting read. The summary of the financial report states […] Read more
