Other LEGO News & Updates

A few days ago, Jens Kronvold Frederiksen, Creative Director for LEGO Star Wars and the leader of the awesome LEGO Star Wars design team took the time to answer questions from LEGO Star Wars fans via a Reddit AMA (Ask-Me-Anything). I thought this was a really interesting session, so below I reproduced the questions and […] Read more

The New York Toy Fair is taking place February 16-19, and for LEGO fans, this is an exciting event. Although the two earlier events – the London Toy Fair and the German Toy Fair – revealed some upcoming set names, numbers, and prices, pictures were not allowed (see: New LEGO Sets at the 2019 Toy […] Read more

For LEGO fans, any holiday or event is a great excuse/opportunity to be creative. To celebrate Valentine’s Day, LEGO fan Jason Allemann built a custom Valentine’s Day pop-up book based on the #21315 LEGO Ideas Pop-Up Book, originally submitted to LEGO Ideas by Jason and fellow LEGO fan, Grant Davis. Check out this sweet red […] Read more

January-February is always exciting for LEGO fans because of all the new sets released at the beginning of the year, and also because of the toy fairs. During these events, the LEGO Group and other toy manufacturers reveal some of their upcoming products that will be available later in the year. So, let’s take a […] Read more

As you may remember from our previous discussions (see links at the end of this post), LEGO is currently running its first Indiegogo campaign to test out a new product concept called LEGO FORMA. The campaign is not just about trying a new product idea, but also about testing new marketing and engagement techniques. The […] Read more

To celebrate the holidays, and to get us excited for The LEGO Movie 2: The Second Part coming in February next year, LEGO released a fun little film titled Emmet’s Holiday Party: A LEGO Movie Short. There’s nothing like the holidays in Apocalypseburg, especially when Emmet is the one organizing the events. Watch Emmet’s Holiday […] Read more

While LEGO fans have been busy taking advantage of all the special holiday sales and promotions (check the Sale section of the Online LEGO Shop, there are still some great deals!), images of many 2019 sets have also been released. We will discuss these today, as some of them are already showing up in stores […] Read more

You may remember from our previous discussions (see links at the end of this post) that LEGO is currently running its first Indiegogo campaign to test out a new product concept called LEGO FORMA. The campaign is not just about trying a new product idea, but also marketing and getting feedback from LEGO fans in […] Read more

As we discussed last month, LEGO is currently running its first Indiegogo campaign to test out a new marketing strategy, as well as new product concept called LEGO FORMA. You can read all the details of the campaign here: LEGO FORMA – LEGO Teams Up with Indiegogo! The campaign is doing well with around 5,000 […] Read more