Last week, the LEGO Group shared its performance report from the first half of 2021. Consumer sales grew 36%, revenue grew 46% to DKK 23 billion, operating profit grew 104% to DKK 8 billion, and net profit grew 140% to DKK 6.3 billion. Also, free cash flow was strong at DKK 5.8 billion, and the […] Read more
LEGO News & Updates
As we gear up for the holiday season, we can expect several new special deals and promotions via official LEGO stores and the Online LEGO Shop, as well as various retailers. In addition, LEGO just released a large number of new sets, which we will take a look at below. During the entire month of […] Read more
For the next LEGO Ideas contest titled “LEGO Ninjago + One-Button Digital Game using the LEGO Microgame”, the LEGO Ideas team is putting some arcade cabinets into LEGO retail stores. They would love to have you showcase your own game creations on them! Both Unity and the LEGO Group have been hard at work improving […] Read more
Completed in 2017 in Billund, Denmark, the LEGO House brought the toy scale of the classic LEGO brick to a human scale with exhibition spaces and public squares. The 130,000-square-foot (12,000-square-meter) structure is home to a color-coded system of experience zones, as well as three restaurants, a LEGO store, a conference center, and a 2,000-square-meter […] Read more
This year, we’re celebrating two decades of LEGO Harry Potter and the LEGO Ideas team is running a contest to mark the occasion. They are looking for a magnificently magical creative build, that celebrates everything you love about LEGO Harry Potter. And to make the projects more festive, the LEGO Ideas team asks participants to […] Read more
You might remember that back in August we discussed that LEGO was going to release some older sets in new colors (see: Revised & Recolored LEGO Sets Coming!). It turns out that this is actually a test LEGO is running in the UK. Below is the announcement with more details via the LEGO Ambassador Network. […] Read more
According to the September LEGO Store Calendar, there is not much happening this month in terms of new special offers and promotions, however, some of the previous offers will continue throughout the month. In addition, there are several newly released sets that you might consider. LEGO VIP members will receive a free #6373621 LEGO Swing […] Read more
(Written by Geneva – gid617) The Summer Joust was born in 2016 as a multi-category LEGO community contest challenging builders to bring their best skills to the medieval theme. With 130 entries in the first Joust, the contest was a decided success and it has continued to be an annual summer highlight for castle builders. […] Read more
The LEGO Ideas team recently ran a contest for creative LEGO photography, with the winning entry becoming featured on the front of a new 1,000-piece puzzle produced and distributed by Chronicle Books. There were several categories to enter; Space & Astronomy, Nature Scenes, Retro, and Architecture. LEGO Ideas judges selected 10 of what they felt […] Read more
I was reading an interesting piece of news this past weekend on Brickset. Apparently, several sets that were released within the past few years will be available in revised versions. The selection seems rather random, and I’m not really sure what to think, but I have included the information below so we can discuss. The […] Read more