LEGO News & Updates

(Written by Mark H. Avery) Maybe I’ve been watching way too many LEGO City YouTube videos lately. It’s become a bad habit. Apparently, an awful lot of city builders/collectors have amusement parks or fairgrounds of some type. I’ve been planning one in my city for a while as well, and I thought it was time […] Read more

(Written by William) Over the last year or so, we’ve been introduced to a whole new world of LEGO.  Many sets now come with the label of 18+ to show they are being marketed towards adults.  In order to get the word out, LEGO has launched a substantial campaign to reach the target audience. Seeing […] Read more

There is a new contest on LEGO Ideas, celebrating the release of the #21329 LEGO Ideas Fender Stratocaster. The contest challenges LEGO fans to recreate their favorite song or artist that uses the iconic guitar. Your submission could be a recreation of a legendary performance, an album cover, or something of your own imagination, celebrating […] Read more

When we reviewed the #21324 LEGO Ideas 123 Sesame Street set, we mentioned how the set is a perfect candidate to transform into a LEGO Modular Building. The two buildings feature highly detailed facades and interiors, but they aren’t enclosed structures all the way around like the LEGO Modular Buildings. Thus, a bit of redesigning […] Read more

(Written by Geneva – gid617) Nine years ago, I built a micro pizza shop, uploaded it to Flickr, and posted it on Eurobricks. Since then, I’ve regularly built and posted between fifty and a hundred LEGO creations a year, and not only that, but three of my siblings have followed my lead and started posting […] Read more

Last week, the LEGO Group shared its performance report from the first half of 2021. Consumer sales grew 36%, revenue grew 46% to DKK 23 billion, operating profit grew 104% to DKK 8 billion, and net profit grew 140% to DKK 6.3 billion. Also, free cash flow was strong at DKK 5.8 billion, and the […] Read more

As we gear up for the holiday season, we can expect several new special deals and promotions via official LEGO stores and the Online LEGO Shop, as well as various retailers. In addition, LEGO just released a large number of new sets, which we will take a look at below. During the entire month of […] Read more

For the next LEGO Ideas contest titled “LEGO Ninjago + One-Button Digital Game using the LEGO Microgame”, the LEGO Ideas team is putting some arcade cabinets into LEGO retail stores. They would love to have you showcase your own game creations on them! Both Unity and the LEGO Group have been hard at work improving […] Read more

Completed in 2017 in Billund, Denmark, the LEGO House brought the toy scale of the classic LEGO brick to a human scale with exhibition spaces and public squares. The 130,000-square-foot (12,000-square-meter) structure is home to a color-coded system of experience zones, as well as three restaurants, a LEGO store, a conference center, and a 2,000-square-meter […] Read more