The LEGO Group is set to launch a new initiative called Lead User Lab. The Lead User Lab will aim to capture new-to-the-company ideas, evaluate their potential. and bring them to life in new ways. It’s kind of vague right now what this program will include, but below I have included what we know via […] Read more
LEGO News & Updates
The recently announced #75936 LEGO Jurassic Park: T. Rex Rampage set is now available for LEGO VIP members (general release will be on July 1st). You can read the full press-release as well as watch the designer-video here: LEGO Jurassic Park: T. Rex Rampage Coming! But that’s not all the dino news! There is also […] Read more
Last year, Newsweek Magazine released a special edition issue titled, LEGO – The Toy That Changed Our Lives, to celebrate the 60th anniversary of the LEGO brick, the 40th anniversary of the minifigure, and the 50th anniversary of LEGOLAND parks. The close to 100-page publication included fifteen articles peppered with interesting facts, insights, interviews, and […] Read more
There is a new contest on LEGO Ideas for those of you who would like to flex your building muscles, and maybe even win some of the amazing prizes. This time, the contest is related to the nostalgic #21316 LEGO Ideas The Flintstones set. The LEGO Ideas team can’t wait to see the wacky things […] Read more
For the month of June, LEGO is offering two sets with Double VIP Points: the #70838 LEGO Movie 2 Queen Watevra’s So-Not-Evil Space Palace, and the #70839 LEGO Movie 2 The Rexcelsior. In addition, as we discussed back in March (see links at the end of this post) there are some changes coming to the […] Read more
Last month, the LEGO Ideas team gave a second chance to some of the previous projects that achieved 10,000 votes but were ultimately not approved. During this special review process, the LEGO Ideas team pre-approved four product ideas that they felt still had potential to become official sets. LEGO fans had only a couple of […] Read more
Occasionally, LEGO releases some odd licensed themes that adult LEGO fans can’t really relate to and consider a waste of time and resources, but for whatever reason LEGO still think it’s worth giving them a shot. Such themes are usually short-lived, but may appeal to kids, make some collectors happy, and offer unique colors and […] Read more
Back in January of 2018, the LEGO Ideas team in collaboration with the LEGO Extended Line team ran a contest called Moments in Space. The challenge was to build a small to mid-size space model that was going to be used as an exclusive LEGO gift-with-purchase set in the future. From the almost one thousand […] Read more
Brickcentral is currently running a fun contest for LEGO fans! Brickcentral is an online community that runs themed photography challenges, features creative photos, and shares shooting tips for LEGO photographers. Brickcentral is also part of the LEGO Ambassador Network as a Recognized LEGO Online Community. Below are the contest details. Brickcentral is giving away a […] Read more
There is a really nicely done documentary by Solid Brix Studios that was recently shared at the LEGO Ambassador Network. LEGO is mostly known for kids to imagine and play with, but what about adults? LEGO is one of the most iconic toys that have lasted through the decades, especially for adult fans who dedicate […] Read more
