LEGO News & Updates

Looks like LEGO Ideas is on a roll with lots of new contests for teen and adult LEGO fans! The LEGO Ideas Voltron contest finished just a few days ago, and we just talked about the new The Incredibles contest last week. And now, there is a new contest for LEGO Technic fans! See details below. […] Read more

An interesting announcement that was made at the LEGO Ambassador Forum a few days ago is that the LEGO Group is opening some temporary brand stores (also referred to as pop-up stores) in six different locations around the U.S. for the 2018 holiday season. If this model is successful, stores in other locations might open as […] Read more

LEGO made a very interesting announcement today. They are teaming up with Indiegogo to test out a new marketing strategy, as well as new product concept called LEGO FORMA. Below is the full press-release, pictures, and other details. Read though it and let’s discuss! :) September 27, Billund – Rather than concealing its new innovations […] Read more

As we discussed previously, LEGO is now running all contest for teen and adult LEGO fans via the LEGO Ideas platform. There are still a few more days left to enter the LEGO Ideas Voltron contest (you can read about the contest here: LEGO Ideas Voltron Building Contest!), and a couple of days ago, the […] Read more

A few days ago, BrickLink, the online LEGO marketplace, announced that they are teaming up with the LEGO Group for a new venture called the AFOL (Adult-Fans-Of-LEGO) Designer Program. Through this program, LEGO fans can submit their own designs, and chosen models will be produced as limited-edition sets to celebrate the 60th anniversary of the […] Read more

Building realistic exterior and interior designs is a favorite hoppy of many LEGO fans. Making an authentic replica of your home, a prominent structure of your city, or some other building that you really like can be an interesting and rewarding challenge. One thing to keep in mind is that if your goal is realism, […] Read more

Just a quick reminder that two new exclusive LEGO sets are now available for LEGO VIP members, ahead of the official release data on October 1st. The two sets are the #75222 LEGO Star Wars Betrayal at Cloud City, and the #10263 LEGO Winter Village Fire Station. We talked about both sets already (see links […] Read more

While LEGO is a private, family-owned company, they still share their financial reports publicly, which is always insightful both for LEGO fans and those in the toy industry. The financial report for the first half of 2018 is an especially interesting read because of the challenges the entire toy industry felt due to the closure […] Read more

For many years, the LEGO Club Magazine was a favorite of young LEGO fans. Children of all ages eagerly awaited new issues in their mailbox. Thus, it was very sad news when the magazine was discontinued and was replaced by the LEGO Life app. While the app is okay, it is not the same experience […] Read more