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There is a really interesting series of LEGO ads that I thought to share with you today. They were created by a French advertising agency for LEGO’s promotional campaign in France. The ads all have the slogan “Creativity Forgives Everything” and shows kids letting their imagination fly and at the same time getting in trouble. 🙂

LEGO Creativity Forgives Everything Parachutes

There are seven ads in the “Creativity Forgives Everything” LEGO ad campaign. The one with the flying parachutes and the kids building inside the freezer are my absolute favorites. They bring back a lot of fond childhood memories of how my siblings and I used to incorporate everything into our LEGO creations – some (or most) not approved by our parents…

LEGO Creativity Forgives Everything Freezer

The boy letting out the bird to use the cage as a landing-pad for his helicopter, the girl replacing real flowers with LEGO flowers, and the kiddies messing around with the wedding-cake are also quite fun, although I have to say that some of those kids look pretty devilish. 😈

LEGO Creativity Forgives Everything Bird

The little girl replacing the keyboard keys on (what I assume is) daddy’s computer is sweet too, and captures well how kids like to decorate everything with lots of colors.

LEGO Creativity Forgives Everything Flowers

Than there is grandma with the LEGO teeth… I’m not sure what was the idea there, or who is more nutty; the kid or grandma. But I guess it does reflect children’s closeness to grandparents and getting in mischief together.

LEGO Creativity Forgives Everything Cake

Anyhow, I thought you would enjoy these as they reflect well what LEGO and childhood creativity is all about. And I guess the message is that being creative and thinking outside the box is really fun… and forgiven… as long as you are a child or an old person… 🙄

LEGO Creativity Forgives Everything Computer

According to a bit of research here is the info on the agency/persons behind these LEGO ads in case you would like to know more. Advertising Agency: Grey, Paris, France, Executive Creative Directors: Thierry Astier, Stéphane Eynard, Art Directors: Laëtitia Chrétien, Quentin Deronzier, Copywriters: Jean-François Le Marec, Dimitri Hekimian, Advertising Managers: Emilie Carle, Stéphane Knapp, Eric Maugein, Account Director: Laurence Cormier, Account Executive: Charlotte Huet.

LEGO Creativity Forgives Everything Grandma

So what do you think? How do you like these LEGO advertisements? Which one is your favorite? Have you gotten in trouble with using LEGO… let’s just say… a bit too creatively? Are there any other LEGO ads you really like? Feel free to share in the comment section below! 😉

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As you probably know, Target is one of the largest LEGO resellers, at least in the USA. In fact, at least in my area, they have a much better LEGO selection than Wal-Mart, and they even beat Toys’R’Us in both selection and definitely prices. Recently Target published a fun infographic in their online magazine called A Bullseye View.

LEGO at Target

As you can see from the infographic below, LEGO is the largest brand in Target’s toy department, Target stores sold 4.5 billion LEGO pieces in 2013, according to their research LEGO tops kids’ wish-list, and December is the biggest month for LEGO sales at Target.

LEGO Infographic by Target

Target has been also riding the popularity of The LEGO Movie by launching a whole The LEGO Movie section in their stores as well as online, featuring everything from LEGO-shaped luggage-tags to sketchbook, and of course all The LEGO Movie sets.

LEGO has definitely been on a winning streak in the past several years (despite the slumping economy) which was even brought to new heights by the success of The LEGO Movie. I think any smart retailer would take advantage of the trend, but surprisingly, I have only seen Target really capitalizing on it – smart move, I would say…

What do you think? Do you shop for LEGO at Target? How do you like their selection? And how about their discounts and special deals? Feel free to share your thoughts – and the deals you found at Target – in the comment section below! 😉

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