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The world of female LEGO fans – PART 2

The World of Female LEGO Fans – Part 1 is Sarah’s research project and baby (please go here to contribute and/or follow the discussion). However I could not help but share of what I have found today. I guess the topic of boys, girls and LEGO must be in the air! 😛

Fast Company (one of the most progressive business, technology, economy magazines in the world) has published an article on their website from contributor Belinda Parmar (aka. “Lady Geek“). The article is titled; Sugar & Spice: Unearthing the Gender Divide

The reason I found this article so interesting is because throughout her post she uses LEGO as an example of an archetypical toy for boys. That doesn’t stand very well with me as a female LEGO hobbyist! She starts out:

Would girls really opt for pink (a color considered highly masculine up to the 19th century) and boys veer towards the LEGO-aisle if the world didn’t continually tell them they were hard-wired to do so? The nurture/nature debate is as old as the sexual differences that spawned it, but with two young children of my own (one boy, one girl) who seem to conform to gender-type in spite of my encouraging them to make their own choices, I have begun to wonder just when (and why) sexual differences persist.

Then she turns to Professor Simon Baron-Cohen, a world expert on what makes boys different from girls. Here is part of their conversation:

I have a five-year-old boy and a three-year-old girl, and despite raising them the same way, they’ve turned out completely differently. How can you explain this?

In tests, on average boys show more interest in games like LEGO, and girls are more interested in dolls, acting out social stories where they inject emotions and thoughts into the plastic figures. LEGO is just one example of systemizing; this is the drive to build or analyze a system, which is simply anything that follows rules or patterns. So you are looking for consistent repeating patterns, and boys on average seem to show a stronger interest in systems, whereas girls develop social skills more quickly. I talk about this in terms of empathy, which is the drive to identify (and respond to) someone else’s thoughts and feelings. The systemizing/empathizing theory is a new model for characterizing typical sex differences.

At school I hated science but loved drama and languages. Does this make me an “empathizer?”

These profiles don’t describe all boys and girls, and you can’t pre-judge the type of mind an individual has just by their sex. Whenever we try to profile people we use a range of measures, not just what toys you liked or what subjects you enjoyed, but it does sound like you had a natural tendency to be drawn to people, rather than to the mechanical.

So how should we approach the differences in the sexes? Should we challenge them or accept them?

Well, these are tough decisions. In general it’s good to give children as wide a choice as possible, and there is no harm in encouraging children to play with “typical” toys for the opposite sex. But whether we should be trying to change children is a more ethical decision; I think we should be supporting a child’s interests, whatever they are.

You can read the rest of the article here; Sugar & Spice: Unearthing the Gender Divide

As a female LEGO fan I found the article interesting in itself, (also the post at Smithsonian that traces the color pink through history as a mostly boy-color), but the fact that LEGO was repeatedly referred to as a boy-toy was disheartening.

I guess the LEGO company hasn’t been doing a very good job at establishing themselves as an at least gender-neutral toy in the minds of parents, or even world-renown professors who study such things. 🙁

” What about Belville, and Scala?” you may ask. Well, from this article at least, it doesn’t seem like they had made much of an impression in balancing out LEGO’s one-sided gender image. We will see if this image will change at all with the new “Friends” line from LEGO coming out next year.

As a female LEGO enhusiast, what do you think? (Okay, guys, are welcome to share your opinions too!) 😉

Oh, and here are some convenient links to other posts in this series:

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The world of female LEGO fans – PART 1

(Written by Sarah)

Like many ideas, this one came to me suddenly. I wasn’t even really thinking about anything particular, but it pounced on me and told me that I should write a post about women and LEGO. 🙂

“Never Enough LEGOs” by Klementina Kos

It’s always a hot topic in the LEGO universe. I’m sure this has been examined before, but I felt like presenting my take one it. So for this first part, I’ll share my theories on why women like LEGO and ask for feedback to aid in my research. In the next part, I’m going to share my personal experiences. Then, future post(s) will share the research that I’ve done. This is not, by any means, going to be comprehensive, but it will give a glimpse into why some women play with LEGO.

FFOL Stacey Sterling at BrickWorld (photo by Heather LEGOgirl)

MY THEORIES ON THE WORLD OF FEMALE LEGO FANS

FIRST, THE SOCIAL: I really enjoy interacting with others around, and with, LEGO. I think this is a big draw for many other women too. LEGO is a medium, an activity, in which we gather, discuss, and do. Social groups are a big part in many women’s lives.

It probably has something to do with how we’re wired, but all I know is that the women in my local club aren’t as much focused on building with LEGO as discussing and sharing.I kind of see the LEGO-club much like a book-club or knitting-club. A common activity for bringing women together, but after a while, it’s not necessarily the purpose.  It’s still an integral part, but it’s not the sole focus.

“LOVE” by Janey Gunning

SECOND, THE STORY-TELLING: When it does get to women building with LEGO, I’ve often seen and experienced myself that the focus of building is on the “who” and the “why”. Whereas men tend to focus more on the “how” and the “where” of a creation. These are generalizations and dangerous ground to tread, but remember I am speaking from my experiences and would love to know what others think. 😉

I pull a lot of this from my own building, my husband’s building and what I see at my local club. Men young and old brag of building this or that and how accurate or realistic it is. Women young and old talk more of the characters and the story behind what they’ve built.

“Making License Plates” by Heather LEGOgirl

This goes back to LEGO trying to capture the young female audience by creating a separate line that focuses on role-playing. Whether or not they get the product right, the theory behind it seems sound. Women feel fulfilled with creating stories with their LEGO building.

OTHER WOMEN’S EXPERIENCES

“Time for LEGO Shopping” by Klementina Kos

I’ve started talking to other women about why they like LEGO and I’ll be compiling that into a future post. If you want to contribute to this little study, please post in the comments section below. I would like to quote people, so please post whether you are okay with that or not. If you do not indicate one way or the other, I will assume that you do not want me to quote you directly.

Also, if anyone knows of someone else who’s done this same thing, please post links to the articles/blogs. I’d really be interested to know what has already been done on this topic.

If you’re interested in checking out the research, I’ve posted on a few different forums asking for feedback. You can follow the discussions here:

And you may also want to check out the other posts in this series:

TheBrickChick.com Car of Jenn Wagner, (aka. “The Brick Chick”)

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