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LEGO Transformers Optimus Prime Coming!

The LEGO Group and Hasbro united to reveal the new, fully converting #10302 LEGO Transformers Optimus Prime. The collaboration marks the first time these leading global toy companies have worked together. Featuring both robot and alt modes, this is one of the few LEGO sets that converts between two different models. The massive set includes 1,508 LEGO pieces and stands over 35cm in robot mode and 15cm high in alt mode.

Leading global toy companies, the LEGO Group and Hasbro, Inc. (NASDAQ: HAS) unite for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO form – complete with alt mode. The new #10302 LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with 1,508 detailed LEGO pieces. Once assembled, the figure features 19 points of articulation that allow fans to convert from robot to truck alt mode and back again. This is one of the first times a LEGO set has been able to convert between two models, without the need to rebuild.

The Transformers brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible more than meets the eye experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The Transformers brand is a Hasbro franchise.

The new LEGO set will transport fans back to 1984 when Transformers first exploded into popular culture with the original toy line and animated TV series. Modeled after the G1 Optimus Prime character, the new LEGO set includes remarkable attention to detail and features such as the ion blaster, Energon Axe, an Energon Cube, and the Autobot Matrix of Leadership which can be stored in the chest chamber.

Senior Designer at the LEGO Group, Joseph Patrick Kyde, says about the collaboration: “It has been an honor and joy to work together with Hasbro to develop a LEGO version of Optimus Prime! I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots. Optimus Prime has become a pop-culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies value so much. It’s been a wonderful and challenging task to bring him to life using LEGO bricks, especially making sure that he can shift modes without disassembly and stay true to his signature look and style.”

Casey Collins, Head of Licensed Consumer Products and Business Development at Hasbro noted: “We’re excited to bring two of the world’s greatest play and entertainment companies together to celebrate this larger-than-life, iconic character – Optimus Prime. We know fans everywhere will be thrilled by this collaboration as it enables fans and families of all ages to create memories as they work together to build the LEGO Transformers Optimus Prime.”

Once complete building this 1,508-piece model, fans can admire their build with pride by adding the display plaque to pay tribute to the iconic Transformers character. The truck mode measures over 5.5 in. (15 cm) high, 27 in. (10.5 cm) long, and 4.5 in. (12 cm) wide. In robot mode, the model stands over 13.5 in. (35 cm) tall.

The #10302 LEGO Transformers Optimus Prime set will be available globally from official LEGO stores and the Online LEGO Shop starting on June 1st. Prices are as follows: RRP: 169,99 USD/EUR. For more information, visit the LEGO Creator Expert section of the Online LEGO Shop.

What do you think? How do you like the LEGO Transformers Optimus Prime set? Are you planning to add it to your collection? Feel free to share your thoughts and discuss in the comment section below!

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(Written by William)

You might remember that last year, LEGO ran a fun contest titled Out of This World Space Builds. The grand prize winner and five runner-up winners received some awesome LEGO sets as rewards for their efforts, and the grand prize winner also got the opportunity to have their model turned into a future LEGO gift with purchase set.

Well, that future had finally arrived and the grand prize winning #40533 LEGO Ideas Cosmic Cardboard Adventures set will be available with purchases of $160 or more starting on May 16th at official LEGO stores and the Online LEGO Shop.

This is not the first time a gift with purchase set was the result of a LEGO Ideas contest. The #40335 LEGO Space Rocket Ride from 2019 and the #40448 LEGO Vintage Car from 2021 were selected in a similar way.

These fan-designed gift with purchase sets are always a delight. They blend a fresh take on a model thanks to the LEGO fan designer, and they are still a smart, yet simple model to enjoy thanks to LEGO’s development team. I just wish we could purchase them outright instead of having to make a larger purchase. However, they are definitely great sets to add to your collection! So, let’s take a closer look at Cosmic Cardboard Adventures!

As far as the characters, the star of the show is the child. My guess is that most will probably refer to this character as a little boy, as many of the toys displayed in the set are typically associated with male interests. However, there is no hairpiece included, only a helmet, so, from my perspective, this minifig could be a boy or a girl. This way, if you do share the set with a little one, they can feel connected to the minifigure. Also, note the printed torso featuring an awesome spaceship!

Traveling into space with our fearless adventurer is a cat. I have decided to name mine Lt. Kats Meow. It is the science officer in this journey. If left to its own devices, we’d all end up on a cheese planet hunting down moon mice.

Speaking of aliens, I thought at first that the green trophy pieces in the set represented little army men. However, if you take into consideration there is a paintbrush and a can of green paint, chances are they were painted green. Because everyone knows you’ll find little green men when you land on an alien planet! But wait, what’s that mechanical sound?

It’s a teddy bear in a mech suit! The untrained civilian may say it is armed with a hairdryer and a whisk and has two umbrellas on its back. But we know better! That is a laser gun and fiendish alien device in its mechanical grips. And those are no umbrellas, that’s a dual rocket pack.

A question that may pop up for you is whether the decorated elements are printed or stickered. Sadly, most of what you see in the set are stickers – ten in total. This includes the flag and controls of the ship, as well as the designs on the body of the ship. Printed elements include the minifig torso and the four cans at the back of the ship with the ViTA RUSH emblem. This same piece originally appeared in LEGO City sets. As for the minifigure’s head, it comes with dual printing. One side is smiling while the other side is scared. The cat and teddy bear has the usual printed details.

This set is aptly named Cosmic Cardboard Adventures. It has all the elements for a grand adventure in space. Plus, with the characters you get, there are a number of stories that could be told with this model. The small room segment is quite simple with a window, some stars, and a rocket mounted to the two walls. But I think that’s for the best.

The charm of seeing a child using their imagination has a draw all its own. I found myself entranced by picking out everyday items like the plungers on the side of the ship, only to correct myself and see them as the rocket engines they really are. It’s a rather unique building experience to put together something and discover that each of the elements can be two different things.

As mentioned above, like the previously released small LEGO Ideas sets, the #40533 LEGO Ideas Cosmic Cardboard Adventures is going to be available as a gift with purchase set at official LEGO stores and the Online LEGO Shop.

This is both a good and bad thing by my estimation. It’s good in that most people will have an opportunity to get it during the promotional period. This means it won’t be immediately sold out like so many other small yet interesting sets. On the other hand, the minimum purchase limit to receive the set is quite high and not something that everyone can afford. If you’re in a pinch or would like multiple copies, you can also check eBay or BrickLink to purchase the set directly.

What do you think? How do you like this new gift with purchase set originally designed by a LEGO fan? Are you planning to get it? Do you have the previously designed small LEGO Ideas gift with purchase sets? Feel free to share in the comment section below!

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