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Turning the LEGO Medieval Blacksmith into an Inn

by Thita (admin) on March 17, 2021

When I reviewed the #21325 LEGO Ideas Medieval Blacksmith (see: LEGO Medieval Blacksmith Review), a reader suggested in the comment section that this set might look good turned into a tavern. The idea got me excited, so I gave it a shot! First, let’s start by taking another look at the original Medieval Blacksmith for comparison.

And now – drum roll please! – I present the Crown Inn, which is just up the street from the village blacksmith and within hailing distance of the local mill. The modifications mostly use pieces from the original set, but include a few additions from my own collection.

Several things have changed even on the outside. First of all, the sign is a sticker from the #10193 Medieval Market Village. Next, I made the chimney thinner and took away the forge, turning the lower story into a stable instead. An inn with a stable in the lower story probably would not be the pleasantest place to stay, but it seemed like an effective use of the layout the Blacksmith already had.

Now for the interior! Upstairs I added two small beds. In the next story, I made the chairs a little smaller and the table a little bigger. Downstairs in the stable, I changed the coal into hay, the barrels of cold iron into barrels of water, and threw a low wall down the middle of it (it just didn’t quite look like a stable without being partitioned).

If you’re interested in building the small beds yourself, I put together a short video of instructions for it.

You may recall seeing some modifications I made earlier to the Blacksmith’s (see: LEGO Ideas Medieval Blacksmith Set Modifications), including a revised version of the tree. I kept most of my modifications (like the all-blue roof) but decided to take a second stab at the tree.

This round, dense tree is fairly sturdy, once built, but complicated to build firmly in the first place. It’s basically layers of travis bricks (1×1 bricks with studs on all four sides), stalks, and leaves. I built the core of travis bricks first, then added the stalks, then leaves and apples.

That ends our stay at the Crown Inn, and the innkeeper wishes you a happy journey!

This set was definitely fun to modify! If you’re thinking about buying multiple copies in order to create a medieval village, it’s got a lot of great parts for the purpose. However, I have to think my Inn would look pretty repetitive next to the original Blacksmith, especially with the same blue roof. If you want to try it out for yourself, the set is available at the LEGO Ideas section of the Online LEGO Shop.

What do you think? Do you like the idea of turning the Medieval Blacksmith into another medieval-themed building? Is there anything you would have done differently if you were making it into an Inn? Did I do a better job on the tree than last time? Looking forward to hearing your comments and questions below!

And you might also like to check out the following related posts:

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The LEGO Group Annual Report 2020 & More!

by Thita (admin) on March 16, 2021

in Community News

LEGO recently released their annual financial results for 2020. I was really looking forward to this report, as I was curious how they performed during such a challenging year. I think it was obvious that LEGO’s sales numbers were up, but they also faced unprecedented challenges due to the pandemic. Below are the highlights from the financial report. Read through it and let’s discuss!

BILLUND, March 10, 2021: The LEGO Group today reported earnings for the full year 2020. Revenue for the year grew 13 percent versus 2019 to DKK 43.7 billion and consumer sales grew 21 percent over the same period. Operating profit was DKK 12.9 billion, an increase of 19 percent compared with 2019. The brand’s global market share grew globally and in its 12 largest countries.

Niels B Christiansen, CEO, said: “We are very pleased with these results. They show the timeless relevance of the LEGO brick and learning through play. This performance is also a testament to the passion, creativity, and resilience of our people. Despite the challenges of the pandemic, they worked tirelessly to keep the world playing.”

Consumer sales in all market groups grew double digits, with especially strong growth in China, the Americas, Western Europe, and Asia Pacific.

Growth in operating profit was driven by strong sales and offset by strategic investments and increased distribution costs associated with shipping products globally following the temporary, enforced closure of manufacturing sites in Mexico and China. Net profit grew 19 percent to DKK 9.9 billion, while free cash flow was strong at DKK 11.5 billion.

Christiansen said: “For the past two years we’ve made large-scale investments in initiatives designed to support long-term growth. In 2020, we began to see the benefits of these, especially in e-commerce and product innovation. We will further increase investments during the coming year with a continued focus on innovating play, our brand, digitalization, and developing an omni-channel retail network.”

STRONG PORTFOLIO WITH BROAD APPEAL

Strong sales in 2020 were driven by more people of all ages building with LEGO bricks. They were inspired by a strong portfolio, which offered creativity for all ages and interests. Top themes in no particular order were LEGO City, LEGO Technic, LEGO Star Wars, LEGO Friends, and LEGO Classic.

LEGO Super Mario which uniquely blends digital and physical play was released in August 2020 and became one of the company’s most successful theme launches. Investments in products that seamlessly blend physical and digital play will continue in 2021 with this month’s release of LEGO VIDIYO, which taps into children’s love of music and play.

Christiansen said: “We know children and adults love the LEGO brick and that will always be the heart of our business. But today’s children are growing up in a digital world and they effortlessly blend online and physical play. We are excited to offer them safe, exciting play experiences that are fun and offer new ways to learn and be creative.”

The LEGO Group also continued to invest in its brand through its global brand campaign Rebuild the World and in 2020 was named the world’s most loved brand.

INNOVATIVE AND AGILE OMNI-CHANNEL NETWORK

The company’s investment in its omni-channel retail ecosystem supported growth in its partners’ and its own channels as physical stores were forced to temporarily close to prevent the spread of COVID-19. The number of visits to LEGO.com doubled compared with the prior year, while the company continued its global store expansion program. During 2020, it opened 134 new retail stores, including 91 stores in China. This brings the total number of LEGO branded stores globally at the end of 2020 to 678. The company plans to open a further 120 stores in 2021, 80 of those in China.

Christiansen said: “People are looking for unique and memorable physical brand experiences, so we will continue to invest to expand our global retail footprint, as well as elevate our instore shopping experiences. This approach strengthens our brand, creating a positive impact across all channels. We will also further build our e-commerce capabilities to support online shopping on our own and our partners’ platforms.”

AMBITIOUS DIGITAL TRANSFORMATION

During 2021, the LEGO Group will accelerate its investment in digitalization across the entire business. Its ambition is to develop world-class digital experiences for everyone who interacts with the company from consumers and retail partners to suppliers and employees. To support this effort, the company will expand its digital and technology teams during the year.

Christiansen said: “We have a solid digital foundation, but must move faster. The past year has shown the importance of having an agile, responsive business built on strong digital foundations. We will further develop our capabilities in this area so we are well positioned to meet the evolving needs of our retail partners and consumers now, and in the long term.”

INVESTING TO CREATE A POSITIVE IMPACT FOR FUTURE GENERATIONS

In 2020, the LEGO Group announced that up to US$400 million (DKK 2.6 billion) will be invested over three years in sustainability initiatives. These will focus on bringing learning through play to more children, reducing its environmental impact, and ensuring inclusive workplaces for all people involved in making the company’s play experiences.

As part of these efforts, the company reached 3.2 million children, many in need, via learning through play initiatives. It also began trials of paper bags to replace single-use plastic packaging in its products and announced a commitment to reducing its absolute carbon emissions by 37 percent by 2032, a target approved by the Science Based Target initiative and consistent with levels required to keep global warming to below 1.5°C.

During the year, the LEGO Group announced partnerships with a range of organizations to support its efforts to have a positive impact on the society and planet today’s children will inherit. It will work with UN Women to empower women in all its workplaces and girls in society and the Ellen MacArthur Foundation to explore circular business models.

Christiansen said: “The challenges facing this generation of children are urgent and complex and must be addressed through a collective effort by companies, governments, and experts. We look forward to joining forces with children, parents, colleagues, and partners to help shape a bright future for generations to come.”

If you would like to read the entire 70-page long annual report, you can download the PDF version here: 2020 LEGO Group Annual Report. Another interesting document is the 2020 LEGO Group Sustainability Report. And you can also watch the 17-minute long 2020 Annual Report Press Conference.

What do you think? Are you surprised by LEGO’s annual report from last year? Or were you expecting the reported results? Did you find any interesting details in the report that stood out for you? And what do you think of their direction and plans for the future? Feel free to share your thoughts and discuss in the comment section below!