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The LEGO Botanicals Le Florist Flower Truck is touring the globe, celebrating all forms of love—from soulmates and besties to favorite colleagues and self-lovers—on the back of a 51% surge in social media discussions about people feeling disconnected from their loved ones at the end of 2024.

In an era where we are more digitally connected than ever, new data released today by the LEGO Group has revealed that our increased connectivity may be driving us further apart. With over 5 billion people— representing 62.3% of the global population—using social media, and more than 3 billion on messaging apps, it’s no surprise that a survey found that 40% of people now interact more with people through their devices than in the physical world.

When people replace real-world interaction with screen time, it has been found that feelings of disconnection increase and well-being declines. That’s why the LEGO Group is on a mission to help real-world relationships bloom this Valentine’s Day and beyond. This Valentine’s Day, the LEGO Group is championing togetherness and the joy of play with its Le Florist Flower Truck, by inviting people to celebrate creativity, connection, and care as it visits cities around the world.

A blooming florist shop on wheels, Le Florist bursts with colorful LEGO Botanicals flowers and is brimming with creativity. Visitors can dive into vibrant floral window displays, beautiful flower trollies, and free fun workshops to craft their own LEGO Botanicals stems. Playful selfie spots, including mirrored panels and a striking floral mural, offer picture-perfect backdrops to capture joyful moments and celebrate the beauty of connection – petal by petal.

At each stop, budding builders can join interactive workshops to create personalized stems, inspired by their loved ones. Whether crafting a heartfelt gift for a soulmate, best friend, favorite colleague, or even for yourself, the Le Florist experience offers a hands-on way to express affection and appreciation. It’s an invitation to step away from screens, embrace the joy of togetherness, and create a LEGO bouquet that never wilts—because real connections, like the LEGO Botanical creations, are built to last.

Kicking off its tour ahead of Valentine’s Day, the Le Florist experience stops in cities like New York, London, Toronto, Paris, Hamburg, and Milan — offering a chance to unplug, get creative with LEGO Botanicals, and let real connections bloom. Head over to LEGO.com/Botanicals-Truck-Tour to see where other local Le Florist activations will bloom near you!

Alexandra Zamfir, Marketing Lead on LEGO Botanicals said: “What is special about the LEGO Botanicals collection is that it is not only the perfect gift to surprise and delight your loved ones, but it’s also an opportunity for you to build and spend meaningful quality time together. Valentine’s Day is a moment to celebrate those important relationships in your life, especially when we’re feeling more disconnected than ever. We hope that people will join us aboard the Le Florist truck to come together and build long-lasting memories.”

The Le Florist Flower Truck will be in the following cities on the following dates:

US

  • Friday, January 31 – Sunday, February 2: Madison Square Park, New York, NY – 9am – 5pm EST,
  • Friday, January 31 – Sunday, February 2: 5th and Broadway, Nashville, TN – 10am – 6pm CST
  • Friday, January 31 – Sunday, February 2: Piedmont Park, Atlanta, GA – 9am – 5pm EST

UK

  • February 7th – 8th: London, Covent Garden open from 12:30pm – 7pm on Saturday 7th, and 11am – 7pm on Sunday 8th

France

  • February 13th – 14th: Paris, Gare de l’Est open from 11am – 7pm both days

Can’t make it to the truck? Unleash Your LEGO Botanicals Creativity with Jeff Leatham! From the 4th of February, the LEGO Group will be hosting a free online workshop to unleash your LEGO Botanicals creativity led by celebrity florist and artistic director Jeff Leatham. This unique experience invites flower enthusiasts and LEGO fans alike to explore the vibrant and limitless possibilities of floral design through the innovative LEGO Botanicals collection.

Jeff Leatham is known for his bold use of color and innovative designs and has been a leading figure in floral artistry since 1994. He was honored with the Chevalier de l’Ordre des Arts et des Lettres in 2014 for his contributions to French culture. Leatham’s work is characterized by clean lines, strong colors, and a unique approach to floral arrangements, making him a sought-after talent for global events, weddings, and brand collaborations. His designs have been featured in prestigious venues and events worldwide, including the New York Botanical Garden’s Orchid Show.

He has published several books, including The Art of the Flower, and launched a fragrance line and floral delivery service. Leatham’s influence extends to collaborations with luxury brands and iconic installations, such as those at the Chateau De Versailles and MoMA. With a distinctive style that blends contemporary art with floral design, Jeff Leatham continues to shape the industry and inspire with his creative vision.

Watch and build along with Jeff as he guides you in crafting three stunning LEGO Botanicals arrangements – a handheld bouquet, a botanical centerpiece, and a ‘showstopper’ floral arrangement. Whether you’re a seasoned LEGO enthusiast or new to the hobby, Jeff is sure to spark your imagination and inspire your next building project. The workshop is open to everyone via the LEGO Botanicals section of the Online LEGO Shop.

In addition, select LEGO stores across AMS and EMEA will be hosting a Valentine’s Day-theme Make & Take between the 7th and the 13th of February. See the timings below and find out more at LEGO.com/Stores.

US, Canada:
Sunday 9 February 12:00 – 14:00
UK, Ireland, Denmark, The Netherlands, Sweden: 
Saturday 8 February 10:00 – 12:00
Sunday 9 February 12:00 – 14:00
France:
Lyon, Lille, Clermont-F, So Ouest:
Friday 7 February 16:00 – 18:00
Saturday 8 February 11:00 – 13:00
Bordeaux, Forum de Halles, Nice:
Saturday 8 February 11:00 – 13:00
Sunday 9 February 11:00 – 13:00
Germany:
Wednesday 12 February 15:00 – 17:00
Thursday 13 February 15:00 – 17:00

If you’re close to any of the live events, check it out, and report back how you liked it! And for those who can’t attend, the online workshop sounds interesting too! Are you planning to participate? Feel free to share in the comment section below! And you might also like to check out the LEGO Botanicals section of the Online LEGO Shop.

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Today, the LEGO Group unveils the #31215 LEGO Art Vincent van Gogh – Sunflowers set. Created in close collaboration with the Van Gogh Museum in Amsterdam, the brick-built painting captures the iconic brushstrokes of Van Gogh’s masterpiece.

The 2,615-piece set enables fans to immerse themselves in Van Gogh’s art and to learn more about the inspiration behind one of his most beloved paintings: Sunflowers (1889). The set has been carefully designed to create a 3-D brick version focusing on the three radiant shades of yellow and Van Gogh’s famous use of light and shade. The set features the 16 sunflowers of the painting with adjustable petals, a removable frame, a tile with Van Gogh’s signature, and a hanger element to display.

Imagine yourself as a painter in front of a blank canvas. Inspired by vibrant colors, the artwork is built by adding layers and layers of details until the #31215 LEGO Art Sunflowers comes to life. While building, you can listen to a podcast created together with the Van Gogh Museum, featuring Senior Curator Nienke Bakker and the LEGO Designer Stijn Oom, available from the 1st of March at LEGO.com, YouTube, and Spotify. The podcast touches on the collaboration between LEGO Group and the museum in the design process of the set and the story of how Vincent became known as the painter of sunflowers.

Regarding bringing Van Gogh’s work to life in LEGO bricks, LEGO Designer Stijn Oom said: “Working on one of the world’s most famous paintings can be quite daunting, but recreating Sunflowers has been a dream come true. We collaborated closely with the Van Gogh Museum and its experts, delving into the details to meticulously craft a 3-D version of the original artwork. One of the most challenging yet crucial aspects was translating the impasto effect into LEGO bricks while preserving the painting’s asymmetrical yet balanced composition. We are incredibly proud of the result and hope our fans enjoy building it as much as we enjoyed bringing Van Gogh’s masterpiece to life.”

Rob Groot, Managing Director of the Van Gogh Museum, is very excited that one of the most beloved paintings of the permanent collection is now captured in a LEGO set. “It was wonderful to see how the LEGO Group and the experts of our museum have collaborated with such attention to detail and appreciation for the original artwork. We hope this LEGO set will inspire and engage new audiences with the art and life story of Vincent van Gogh.”

Celebrating the launch of the product on the 1st of March, the LEGO Group has created two lifestyle brick replicas of the painting which will be permanently displayed in the LEGO Store, Amsterdam and the Van Gogh Museum from that date on. LEGO fans in Amsterdam and Marseille will be able to meet the LEGO set designer, Stijn Oom, and get their set signed at the LEGO Stores on the 1st of March and the 2nd of March respectively. Throughout this year, more fun activities will be organized in partnership with the Van Gogh Museum in Amsterdam. A brick-built LEGO installation will be on view in the museum from June to August 2025 and will later be housed at LEGO House Billund and LEGO World, Utrecht. To make this experience available to all, a virtual curated tour will be created with the Van Gogh Museum enabling LEGO enthusiasts worldwide to enjoy the installation from the comfort of their homes. Stay tuned for more information.

The Van Gogh Museum in Amsterdam, renowned for housing the world’s largest collection of Van Gogh’s works, proudly includes the version of the Sunflowers painting among its treasures. This iconic masterpiece, painted by Vincent van Gogh in 1889 during his time in Arles, France, captures the vibrant beauty and intricate detail of the sunflowers he so passionately depicted.

The #31215 LEGO Art Vincent van Gogh – Sunflowers set is available for pre-order starting today and will ship starting March 1st. Prices are as follows: € 199.99 / £169.99 / $ 199.99/299.99 AUD/82990 HUF/259.99 CAD/1999.99 BRL/4999 MXN. For more information, and to pre-order the set, visit the LEGO Art section of the Online LEGO Shop.

This is the second LEGO featuring Van Gogh’s work. The first set was the #21333 LEGO Ideas Vincent van Gogh – The Starry Night released in 2022. That set even included a minifig-version of the artist himself. What do you think? How do you like this new LEGO Art set? Feel free to share your thoughts and discuss in the comment section below!

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