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LEGO Ideas Project: Baby Builds

(Written by Geneva – gid617)

You may remember the first LEGO baby, who showed up in 2016 in the #60134 LEGO City People Pack. When my sister got that set for her birthday, I borrowed the baby for a little vignette. Before long, I bought a dozen or so babies of my own and started building little vehicles and buildings for them to play with.

After giving several baby-scaled builds away to friends of mine, I realized that the concept was perfect for a LEGO Ideas set. That was well over a year ago, but with the help of some free time in quarantine I finished the project and now Baby Builds is in the voting stage on LEGO Ideas! For those unfamiliar with how that works, LEGO Ideas is a platform where builders can post creations, campaign for votes, and have their project reviewed by LEGO for potential production as an official LEGO set once it reaches 10,000 votes.

Behind these four models is a lot of thought and work and a few failed prototypes, so let’s take a closer look!

First of all there’s the castle. This was really where the idea all started; when I borrowed my sister’s baby, I built an 8×8 vignette with it in front of a micro castle. There were several things I didn’t like about the way that turned out—especially the border, which distracts too much from the rest of the creation. Also, the castle is a little small.

As you can see, my first baby castle looks nothing like the one I built for the Baby Builds project! This time, I decided on a scale that would be almost right if the baby were a full sized person. For a LEGO set idea, I needed a substantial build, but it still had to be small enough not to overshadow the baby.

Around back there are a couple of windows and the rest of the moat.

I built the castle itself in a matter of minutes, though it took me hours of thinking it over while working on other things to decide what scale and shape it should be. Afterwards, deciding on the right kind of landscaping and moat took several revisions. At one point, I had green bricks and micro trees all around the moat. That messed with the scale too much though, and also distracted from the castle itself. Several revisions later (some of them digitally in Stud.io), I had a little bit of rocky landscaping, but mostly just the moat.

Next up is the longship! This actually started out as a pirate ship, but unfortunately the recently released #21322 LEGO Ideas Barracuda Bay made a pirate ship an IP clash on LEGO Ideas. That was too bad, because I had this miniature galleon all ready!

When I realized the pirate ship would have to change, I started to brainstorm other kinds of ships. A longship seemed like it would fit nicely into the lineup, and also bring some welcome color. Keeping the same basic hull design from my pirate ship, I had fun changing the six fiddly white sails for one striped one!

The longship was a quick design that didn’t go through many revisions—except the big revision when it stopped being a pirate ship!

Of course I couldn’t claim to have taken the LEGO baby everywhere unless I had a spaceship! Just like with my pirate ship, I faced an IP clash here too; I wanted to do a “normal” space shuttle (complete with opening hatch), but found out that idea was restricted because it had been done already in the #21312 LEGO Ideas Women of NASA set.

So I went back to the drawing board. Naturally, I had already thought of a Classic Space spaceship—blue and light-grey, with transparent-yellow windshields. But I wasn’t quite sure the helmet would look right on the baby. With a little maneuvering, it did! (It tends to slip backwards though.)

Although my original space shuttle took me a long time and went through several revisions, this spaceship turned out to be much easier. The trickiest thing was getting enough details in there without making the spaceship cluttered. In the end, I just tiled whatever I could!

Last of all came the explorer. With two vehicles already, I needed another stationary vignette. Since I had used blue and red on the other baby builds, green vegetation sounded like it would be a good complement. I did try for a small pyramid, but wasn’t able to design one that looked right to me. Instead, I went for a simple pillar and micro-figure statue.

I had to pick between hats too; a cowboy hat would also have looked nice, but the brown was too confusing with the brown dirt and a tan hat would have been even worse.

So that was the journey that led to the Baby Builds LEGO Ideas project! If you like the concept, I would really appreciate your support! Hopefully, the design process has just been the first step on the road to a LEGO set. But even if not, I’ve enjoyed building these and am happy with how far it’s come already!

What do you think? Have you considered doing a LEGO Ideas project? Do my design choices make sense to you? What do you think about a new “baby-scaled” LEGO set? Feel free to share your comments and questions below!

And again, if you’d like to see the Baby Builds as an official LEGO set, give the project your support on LEGO Ideas! Also, if you’d like to see other baby-scale creations I’ve built, check out my Tiny Trailblazers album on Flickr.

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There is a bit of update on the upcoming The Secret Life of LEGO Bricks book that was announced back in August. You can read more about the book via the links at the end of this post, but to recap, this book is the result of a survey and fan vote conducted by LEGO. They asked adult LEGO fans what kind of book they would like to see published. According to the most recent update at the LEGO Ambassador Forum, the book is well on its way and sounds pretty interesting from the description. Below are the details.

“We should definitely do more for AFOLs in the book area.” That was one major takeaway from the 2019 Books for AFOLs Workgroup, according to Sanne Dollerup, Project Manager in the AFOL Engagement Team. The workgroup ran with 51 AFOL participants, who took part in a survey and discussion around the possibility of LEGO books targeted at adults. “There are of course plenty of LEGO books targeted at AFOLs already on shelves by other publishers, so it was important to understand how the LEGO Group could make this one special”, Sanne explains.

“After working with the AFOL Engagement team to survey the LEGO Ambassadors Network, we confirmed our belief that AFOLs love books and are looking for information that no other publisher can provide,” says Robin James Pearson, Director of LEGO Publishing. This was a book for AFOLs, with AFOLs as involved in the process as possible. “We believe there is a strong opportunity to support and serve the AFOL community with a niche, targeted, co-created book that answer the specific needs of this important audience,” Robin explains.

But what should the book be about? “Initially we wanted to do this crowdsourcing of ideas via the LEGO Ideas platform, but with the risk of competitors stealing those ideas we felt it was better in a more closed form – and then came the idea of doing a workshop with LAN Ambassadors,” states Sanne.

While the workgroup involved participant giving basic feedback about AFOL books, the workshop was much smaller and more focused on book topics. The workshop ran virtually in June 2020 with fourteen handpicked AFOL volunteers. These volunteers gave feedback directly to the strategic publishing partner AMEET, referred by The LEGO Group’s publishing partner Unbound, on five possible topics – helping the team narrow down the choice to the three featured in the LEGO Ideas vote: The Brick Museum, LEGO History in 100 Bricks, The Secret Life of LEGO Bricks.

Next came the fan vote on LEGO Ideas, where participants voted on which book they’d most prefer. The results were announced in August; the first AFOL co-created LEGO book will be The Secret Life of LEGO Bricks.

From crowdsourcing the book moved into crowdfunding through Unbound. “We want to offer AFOLs books that are just for them, books that they wouldn’t find at commercial outlets because they are too focused and made specifically for the adult LEGO fan,” says Robin. To do that, it was necessary to crowdfund the book – to ensure there was a market for it.

Funding did not take long. “We launched the crowdfunding in August and just two weeks later the book was fully funded!” exclaims Sanne. Not bad for a book which technically has not been written. Not that AFOL author Daniel Konstanski was not already busy doing research. “Having an AFOL for the author means he knows what questions are relevant,” says Sanne. “Our partner at AMEET is also an AFOL and he was very impressed by the input from the workshops. The one strong point he took out of the workshop was that fans want to go deep, rather than stay at the surface of the topic.”

With a book targeted at AFOLs, who already have so much knowledge of LEGO, it is important this book is highly detailed and gives readers even greater insight into the brick.

“We expect to keep this crowdfunding open until the spring of 2021. This is the only way to get your hands on this book. It won’t available at stores either online or physical”, says Sanne. So if you want to get the book, you have to fund it while it’s still available, which you can do here.

Sanne also said that LEGO Publishing is already looking into other ways AFOLs can be involved more, both in the production of this book, and in future projects. “There is a lot of internal attention to this project, which is always great but in this case even better as it is about AFOLs!” she explains. “Every meeting I have with the publisher they get more and more excited; they are so impressed by the community.”

If you’re interested to get the book yourself, you can go to the crowdfunding page and check out the funding packages available. I believe the cheapest option is $75, so the book is pretty prices, but based on the information above, it is going to be a very limited publication. So far, there are about 2,000 supporters, so the final print will probably be a few thousand copies.

What do you think? Is The Secret Life of LEGO Bricks a book you’re interested in? Are you planning to pre-order it? Feel free to share your thoughts and discuss in the comment section below!

And you might also like to check out the following related posts:

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