The LEGO Minifigure Factory, where you can print your own minifigs with unique and personalized designs has been available in LEGO stores in Berlin, Orlando, and Amsterdam, and now also in the LEGO House, Billund. Below is the press-release.
At the LEGO store in the LEGO House in Denmark, a big secret has been hidden behind decorative cardboard boxes for a while with the text “coming soon” written outside it. Starting last week, guests are now met by the brand new LEGO Minifigure Factory when they enter the retail store.
The LEGO Minifigure Factory lets you customize and personalize your own minifigure torso by adding text, decorations, and even drawings on it. All done on a computer and a few minutes later, a freshly printed personal minifigure is ready just for you!
Guests are able to pick between a few pre-selected designs to start with, but it is also possible to create a new design by drawing and adding text to the minifigure torso. Furthermore, guests are able to pick among approximately 20 exclusive LEGO House prints like the LEGO House logo, a Play Agent torso, the house drawn in drone perspective, the LEGO House dinosaurs, and many more iconic illustrations from the LEGO House.
Store Manager, Thomas Jensen is super excited about the new retail experience and especially the exclusive LEGO House decorations are dear to him: “The most fantastic part of having this new retail experience is the possibility for our guests to personalize and create their unique LEGO minifigure. With the exclusive LEGO House decorations, they get the possibility to create their very own piece of souvenir from their visit and in that way bring home a little piece of the LEGO House. In the store, we look very much forward to creating lots of minifigures together with our guests and feel the creative and playful atmosphere even more.”
If you have never been to a LEGO store with a LEGO Minifigure Factory before, in the video below you can watch how it works. As you will see, there are tons of designs to choose from, you can print both the front and back, and even add your own minifig parts and accessories.
What do you think? Have you used the LEGO Minifigure Factory in any of the currently available locations? Would you like to see it installed at more LEGO stores? Feel free to share your thoughts and discuss in the comment section below!
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