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LEGO VIP Program Team Asking for Feedback

by Thita (admin) on February 4, 2020

in Community News

The updated LEGO VIP program with its voucher system hasn’t be received with much enthusiasm by the LEGO fan community. The system is perceived to be not user-friendly, and there were also lots of glitches at the introduction of the program. The LEGO VIP program team has been working on updates and improvements, and they are currently asking for feedback from the LEGO fan community. Below are the details.

Below is a list of updates and fixes that has taken place since the launch of the new LEGO VIP program. This information is more in-depth than the usual marketing communication, which can feel dismissive. The team behind the LEGO VIP program is planning to continue releasing such information and keep the channels of communication open, with the ultimate goal of improving the program for the benefit of the community.

➡ LEGO VIP PROGRAM HOTFIX – 07/16/19: Identified and fixed a bug where some migrated LEGO VIP accounts moved to the LEGO VIP Reward Center were displaying an incorrect points balance. This had no real impact on LEGO VIP members, as the points were correctly stored at the back end, but displayed incorrectly. This confusion did result in some contacts to LEGO consumer services.

➡ LEGO VIP PROGRAM HOTFIX – 07/17/19: Fixed a LEGO VIP digital card error that resulted in consumers not being able to add their VIP digital card to their digital wallet on iOS devices. The root cause was that the link that was meant to direct LEGO VIP members to the digital card activation process was instead leading them to an internal LEGO page. Another issue fixed this day was that shipped orders were not giving LEGO VIP members their points. This affected Australian and New Zealand consumers. The root cause was due to an error between the warehouse data connection and the LEGO VIP platform.

➡ LEGO VIP PROGRAM HOTFIX – 07/22/19: Migrated an additional 35,000 accounts to the new LEGO VIP Rewards Center that were previously dormant. These LEGO VIP members had not used their accounts for more than 3 years. These members were impacted with some access issues to the LEGO VIP Reward Center. The migration resolved the issues for these members.

➡ LEGO VIP PROGRAM UPDATE – 08/07/19: The LEGO Originals limited and first edition art prints were launched with three exclusive prints for LEGO VIP members to purchase from the LEGO VIP Reward Center. In addition, to celebrate the launch of the #10269 LEGO Harley Davidson Fat Boy, desktop and mobile wallpapers were released for LEGO VIP members to purchase from the LEGO VIP Reward Center.

➡ LEGO VIP PROGRAM HOTFIX & UPDATE – 08/12/19: Fixed an issue at the Online LEGO Shop that was not correctly identifying the shoppers on the site as LEGO VIP members, resulting in these members not being able to access the early access promotion that started on the 12th of August. This was promptly identified and the issue was resolved. Also starting on this day, LEGO VIP members signing up in-store started to automatically receive an email to complete their verification and set up their LEGO VIP account online. Feedback was received from the new members that finding the option to get a replacement email was difficult. As a result, this part of the website was rearranged to make it more visible. In addition, a hyperlink was added to logged in members at the Online LEGO Shop to directly link them to the LEGO VIP Reward Center. An ad-blocker issue was also fixed, where for some LEGO VIP members with ad-blockers the LEGO VIP Reward Center was not displaying properly.

➡ LEGO VIP PROGRAM UPDATE – 08/19/19: A new section was created for LEGO VIP members to be able to add a unique code provided by LEGO for attending certain LEGO events in the U.S. and Canada.

➡ LEGO VIP PROGRAM HOTFIX & UPDATE – 09/10/19: Fixed a bug resulting in some U.S. based store purchases not receiving VIP points. This was identified as a data transfer issue between local stores and the LEGO VIP program database. In addition, to celebrate the launch of the #75810 LEGO Stranger Things: The Upside Down set, an exclusive Stranger Things Sketchbook was launched for LEGO VIP members to purchase with their points.

➡ LEGO VIP PROGRAM HOTFIX – 09/27/19: Fixed an issue where in-store LEGO VIP member purchases were not showing on their account in the LEGO VIP Rewards Center.

➡ LEGO VIP PROGRAM UPDATE – 10/08/19: LEGO VIP Points balance now shows on LEGO account pop-up.

➡ LEGO VIP PROGRAM UPDATE – 10/30/19: An exclusive LEGO minifigure torso was released for the LEGO Towers mobile game that LEGO VIP members could purchase with their points.

➡ LEGO VIP PROGRAM UPDATE – 11/08/19: A new reward was released tied to the LEGO Hidden Side app and theme launch. For the purchase of 200 LEGO VIP points, members could get access to the app for iOS and enter a survey for the points to be fully refunded and bonus 25 LEGO VIP points applied to their account when the survey was completed.

➡ LEGO VIP PROGRAM UPDATE – 12/23/19: Three new digital poster downloads were released to celebrate the launch of the #21320 LEGO Ideas Dinosaur Fossils set.

➡ LEGO VIP PROGRAM UPDATE – 01/20/20: Three new digital poster downloads were released to celebrate the launch of the #10272 LEGO Creator Old Trafford – Manchester United set.

If you haven’t visited the LEGO VIP Reward Center for a while, I do recommend checking it out. In addition if you have questions, thoughts, and feedback for the LEGO VIP program team, feel free to share them in the comment section below, and I will make sure to forward them via the LEGO Ambassador Forum on your behalf. They are eager to hear from the community both on the improvements that were already done as well as on ideas for the future. The deadline is March 20th, so we have some time to think and discuss.

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Enter the LEGO Masters Sweepstakes!

by Thita (admin) on February 3, 2020

in Community News

As we discussed previously, the LEGO Masters TV show will premier on Fox on February 5th. We talked about this event already (see links at the end of this post), but to recap, teams of LEGO enthusiasts will go head-to-head to face all kinds of building challenges with infinite possibilities and an unlimited supply of LEGO bricks. To celebrate the event, LEGO is running a sweepstakes, with some awesome prizes.

Details about the sweepstakes can be found at the official LEGO Masters Sweepstakes website, but to summarize, for every $10 you spend on LEGO sets enters you for a chance to win one-year supply of LEGO sets, a trip for four to the new LEGOLAND New York Resort, and $500 worth of LEGO sets each week. Pretty awesome isn’t it?

You can enter the sweepstakes in three ways: 1.) Send a text message to the designated short code (88474) with the designated key word (LEGO) in the body of the message. You will receive an automated text reply providing a link to the sweepstakes registration website. Click the link, and follow the prompts to complete your online entry. 2.) You can also just go directly to the website, LEGOMastersSweeps.com, scan the QR code or upload an image of your receipt, and follow the instructions for filling out the online registration. 3.) You can also enter the sweepstakes by snail mail. For this form of entry, no purchase of receipt submission is required. Hand print on a 3” x 5” card or piece of paper your complete name, address (including city, state, and zip), valid email address, age, and daytime and evening phone numbers (including area code). Mail the completed card or piece of paper in a #10, business-size envelope with first-class postage affixed to: LEGO Masters Sweepstakes, P.O. Box 278, Woodbridge, NJ 07095. (Note: limit one entry per outer mailing envelope, but you may submit as many separate entries as you wish during the registration period.)

Entrants will receive one entry into the prize drawings for every $10 spent on an eligible LEGO set purchase during the registration period, excluding sales tax (i.e. $10 LEGO purchase = 1 entry, $20 LEGO purchase = 2 entries, $50 LEGO purchase = 5 entries, etc.). Participants may upload multiple unique receipts during the registration period for each qualified purchase, but no duplicate or ineligible receipt will be honored or processed. All entries must be fully complete with all required information, and must be received by 11:59:59 pm ET on 4/30/2020 to be eligible. (Note: only receipts from authorized LEGO retailers are eligible, so purchasing from official LEGO stores, the Online LEGO Shop, Wal-Mart, Target, Amazon, etc. are all okay, but not purchases from resellers.)

Weekly prize drawings will take place between mid-February and mid-May. Each weekly winner will receive LEGO building sets with a maximum total combined value not to exceed $500. On or about May 11th, one grand prize winner and one first prize winner will be randomly selected from among all eligible entries received from all entry methods combined. The first prize winner will receive one year supply of LEGO sets with a maximum total combined value not to exceed $3,000 either in the form of random sets selected by LEGO, or as a gift card. The grand prize winner will be awarded a trip for four to the new LEGOLAND New York Resort, including roundtrip airfare, three nights hotel accommodations, and admission to the resort.

So, if you are planning to make any purchases between now and the end of April, remember to upload your receipts for a chance to win! Who knows? You may end up with more LEGO than you anticipated! What do you think? Are you planning to enter? Feel free to share your thoughts in the comment section below!

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LEGO VIP Program Team Asking for Feedback

Enter the LEGO Masters Sweepstakes!

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