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LEGO Ideas New Contest & Activities

There are a couple of pieces of news from the LEGO Ideas platform that’s relevant to teen and adult LEGO fans. First, here is a new contest, inspired by the new LEGO Ideas Space Exploration sets, and second, the LEGO Ideas Activities feature we talked about previously (see: LEGO Ideas Activities – A New Way to Share!) is now open to all LEGO Ideas members after a closed testing period that was only available to select participants. Details below.

LEGO IDEAS MOON TO MARS CONTEST: Imagine if you could help NASA take the next big step in space, taking us from the Moon to Mars! How would you get us there? It’s time to think innovative and be inventive when you show the community what kind of space vehicle you think it would take to make it to Mars. Oh, and you should of course build it in LEGO bricks! The contest consists of three phases: 1.) Submission Phase – Build and submit your entry before August 1st, 2019 at 6:00 AM EST. 2.) Judging Phase – A panel of judges consisting of members of the LEGO Space team and NASA will choose the winners by August 15th, 2019. 3. Winners Announcement - The LEGO Ideas team will share the grand prize winner and two runner-up winners here on LEGO Ideas no later than August 22nd, 2019. You can read up on the contest details, contest rules, and submit your entry here: LEGO IDEAS MOON TO MARS CONTEST

As far as the prizes, you might have to make room on your space shelf at home because the grand prize winner will get a spacylicious package of LEGO sets consisting of: #60224 LEGO City Satellite Service Mission, #60225 LEGO City Rover Testing Drive, #60226 LEGO City Mars Research Shuttle, #60227 LEGO City Lunar Space Station, #60228 LEGO City Deep Space Rocket & Launch Control, #60229 LEGO City Rocket Assembly & Transport, #60230 LEGO City Space Research People Pack, #10266 LEGO Creator Expert Lunar Lander, #21309 LEGO Ideas NASA Apollo Saturn V, #31091 LEGO Creator Shuttle Transporter, LEGO Creator Expert VIP Space Patch, #40335 LEGO Space Rocket Ride. Two runner-up winners will each receive: #60226 LEGO City Mars Research Shuttle, #10266 LEGO Creator Expert Lunar Lander, #21309 LEGO Ideas NASA Apollo Saturn V, #31091 LEGO Creator Shuttle Transporter, LEGO Creator Expert VIP Space Patch, #40335 Space Rocket Ride.

LEGO IDEAS ACTIVITIES OPEN TO ALL MEMBERS: Back in May, the LEGO Ideas team introduced a new way to showcase the creativity of the LEGO fan community called LEGO Ideas Activities. Activities are small, informal warm-up challenges that the LEGO Ideas team sets forth on a more regular basis than contests and are of a shorter participation period. The program allows LEGO fans to unleash their creativity in shorter bursts without the need to spend a lot of time building big creations. With Activities, there are no winners and prizes. However, from time to time the LEGO Ideas team may feature some of the coolest designs on LEGO’s social media channels to celebrate the skills of LEGO fans.

The LEGO Ideas team started off Activities with a challenge titled “Build Your Finest Micro Modular Building!” that run until mid-May. The submissions to this challenge can now be seen at this page. A second Activity started a couple of days ago titled “Build Your Holiday Essentials!” The deadline for this activity is July 8th, 2019 at 4:00 AM EST. The LEGO Ideas team would like to see some of your holiday essentials in LEGO bricks. So, start building some of those summer staples before you put on your shades and kick back in the sun. You can read up on the activity details, activity rules, and submit your entry here: BUILD YOUR HOLIDAY ESSENTIALS!

It looks like the LEGO Ideas team intends to keep LEGO fans busy during the summer season. You can participate in the longer and more challenging contests (currently there are two active contests running), or the shorter activities. And, even if you don’t plan to participate in the LEGO Ideas challenges, I strongly recommend checking out the contest entries. The talent and skill within the LEGO fan community is amazing, and you might find something that will inspire your own future projects.

And don’t forget about all the recently released LEGO Ideas sets like the #21316 LEGO Ideas The Flintstones, the #21317 LEGO Ideas Steamboat Willie, the previously released but still available #21315 LEGO Ideas Pop-Up Book, the #21311 LEGO Ideas Voltron, the #21313 LEGO Ideas Ship in a Bottle, the #21309 LEGO Ideas NASA Apollo Saturn V, the #21312 LEGO Ideas Women of NASA, and the #21314 LEGO Ideas TRON: Legacy. You can find them all at the LEGO Ideas section of the Online LEGO Shop.

What do you think? Have you participated in any of the recent LEGO Ideas contests? And what do you think of the new Activities feature? Feel free to share and discuss in the comment section below!

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LEGOLAND Parks & Discovery Centers Update

There are a couple of LEGOLAND Park and Discovery Center related news that came out a few days ago that are relevant to LEGO fans. The most significant one is that Merlin Entertainments (the current owners of LEGOLAND Parks and Discovery Centers) was purchased by a group of private investment companies, including KIRKBI, the Kirk Kristiansen family’s own private holdings and investment company. In other words, Merlin’s properties are going back to private hands again, after the LEGO Group sold the company’s LEGOLAND Parks in 2005 due to financial troubles. What this means for the future operation of LEGOLAND Parks and Discovery Centers is not yet known, but below are a few quotes from the official press-release to give you an idea.

Søren Thorup Sørensen, Chief Executive Officer, KIRKBI A/S, said: “As the long-term owner of the LEGO®brand and as a strategic shareholder in Merlin since 2005, we have great pride and passion for this amazing company, its management team and its employees. With a shared understanding of the business and its culture, we believe that this group of investors has the unique collective resources necessary to equip Merlin, including the LEGOLAND Parks and LEGOLAND Discovery Centers, for their next phase of growth. We are committed to ensuring LEGOLAND and the other activities in Merlin reach their full potential, which we believe is best pursued under private ownership, in order to deliver fantastic experiences to visitors of all ages around the world.”

Joe Baratta, Global Head of Private Equity, Blackstone, said: “We are pleased to partner with KIRKBI and CPPIB to acquire a business we know very well. We are prepared to commit the substantial resources required to support the long-term objectives of Merlin, which will require significant investment to ensure its long-term success. We believe we are uniquely placed through our Core private equity strategy to make this investment alongside our partners at KIRKBI and CPPIB. We look forward to backing Nick Varney and his strong management team in driving Merlin into the future.”

Ryan Selwood, Managing Director, Head of Direct Private Equity, CPPIB, said: “Merlin has established itself as a globally diversified, world-class operator of themed attractions and entertainment. Its ability to partner with a number of leading global brands to deliver high-quality family entertainment has been key to Merlin’s success. Through close collaboration with our partners, we look forward to promoting the steady growth, long-term capitalisation and continued international expansion of this business, which aligns well with CPPIB’s long-horizon investment strategy.”

It is expected Merlin’s shares will de-list from the London Stock Exchange upon completion of the transaction. It will probably take a while for us to see any tangible changes in the operation of LEGOLAND Parks and Discovery Centers, but it seems to be a good thing that the Kristiansen family will have more control over these attractions. If you would like to read the full press-release, it’s available here.

Another pieces of news is that the LEGO Ninjago: Master Wu’s Mission at LEGOLAND Discovery Centers kicks off soon! Here is the description of the event: Calling all ninjas in training! Master Wu is ready to challenge guests with an epic mission! LEGO Ninjago has been summoned to LEGOLAND Discovery Centers during the month of July and August (dates vary slightly by locations, so make sure you check the schedule for the one nearest you at the LEGOLAND Discovery Center website). Visitors will become a master Ninjago warrior by conquering the Spinjitzu Mountain, directing a mini movie creation, building activities and more! Kids can even meet and greet one of the stars of Ninjago, Kai, who has fire elemental powers. The LEGO Ninjago: Master Wu’s Mission event features the following activities, which are all included with admission:

  • Build a Mega Mech Machine – Families can work together to assemble a mech machine and test it down Spinjitzu mountain!
  • Create your Epic Battle Movie – Guests can make the most awesome ninja battle sequence at the stop motion tables.
  • Meet and Greet Kai – Kids will strike a ninja pose or take a selfie with everyone’s favorite Ninjago hero, Kai. An unforgettable photo-op for the family!
  • LEGO Ninjago 4D Short Movie – Families can experience the action-packed world of Ninjago with sights and smells in this explosive 4D adventure.
  • The LEGO Ninjago Training Camp – Little ninjas will dodge lasers in the maze and master speedy building skills at the Ninjago reaction game.

What do you think? Have you ever visited a LEGOLAND Park or Discovery Center? How did you like them? And what changes (if any) would you like to see now that the ownership changed? Feel free to share your thoughts and discuss in the comment section below!

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