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(Written by Mark H. Avery)

In this series, I have been sharing my own personal story in the LEGO hobby, including slowly building up a collection of sets from the 1970s to the 1990s, and constructing a LEGO city. If you like, you can read the previous chapters by following the links at the end of this post, and today we will talk about collecting LEGO catalogs and other printed materials.

There is so much more to the LEGO hobby than people may imagine. After starting out, my fascination with LEGO spread quickly beyond actual bricks. I started collecting the catalogs that were included in the sets back then. In those days, just about every set included a catalog; the bigger sets a roughly 4 x 7 inch booklet, and the smaller sets a single page folded into a tiny size. When the Shop-At-Home started issuing circulars and then catalogs, I not only ordered from them but also kept them. I certainly don’t have everything published those days, but hundreds going back to the earliest issues is probably a good estimate. Collecting literature connected to any hobby is an interesting and usually inexpensive (or even free) addition.

To give you an example of my collection, from 1980 or 1981, I have several pages of spare parts order forms. Then, from 1983, I have a four-page tri-fold featuring almost exclusively spare parts. I have also have a four-page (8½ x 11) circular labeled “Mail Order Service” from 1985, with a LEGO postal truck delivering a package to a LEGO house on the cover. Most of the featured items are regular spare parts and Expert Builder parts (as LEGO Technic was labeled back then). One page was devoted to a train set and extra tracks. Baseplates, road plates, and idea books are featured on the tri-folds.

From 1987 I have a 6 x 8 ½ booklet with 20 pages. And from 1988, there is a 24-page 6½ x 8½ booklet that feature sets ranging from DUPLO Baby through LEGO Technic, including three pages devoted to LEGO Fabuland and several pages to the different LEGOLAND themes. The catalog from 1989 was up to 32 pages, including 49 new items. The 1989 and 1990 Shop-At-Home catalogs were still about 8 x 9 inches. Based on what I own, it seems like there were two catalogs each year. Starting in 1991, the catalogs grew to the now standard 8½ x 11 size, with 1991 coming in at 36 pages.

I also have several LEGO Dacta (now called LEGO Education) catalogs going back to 1988. And I got catalogs from Tyco Bricks, Megabloks, and several other companies from that era. I certainly don’t have a complete collection, but I do have dozens of issues of the LEGO Magazine, LEGO Maniac Magazine, LEGO Club Magazine, and LEGO Life Magazine. There are also many LEGO store calendars in my collection, as well as several LEGO idea books issued by the company over the years.

I started getting birthday gifts, mainly from my daughter, of books about LEGO – history, how to build, the LEGO Bible, etc. Friends and colleagues would see articles about LEGO in newspapers and magazines and clip them for me. Many people knew it was my hobby, although that didn’t mean that they understood why a grown man was interested in little plastic blocks.

I started clipping pictures that I thought could make good signs for my own LEGOLAND stores and trucks, or that could make interesting billboards in my town. I’m sure there are hundreds of them piled up in various folders. I’d probably need to have a 100 x 100 foot layout if I were to utilize even most of the signs.

I also probably have just about every instruction booklet from the LEGO sets I’ve built. A few were lost in the fire I talked about in previous articles, mainly due to water damage. I try filling them by subject: police, fire, water-related, etc. The booklets today are a lot fatter than they used to be, and I’m not sure why. More recently, I’ve taken to printing out from the Internet instructions from old sets that I’d like to build from extra pieces. In the crawlspace at top of our house, I also have just about every box LEGO sets came in. There are small boxes packed in medium boxes packed in big boxes.

Outside of North America, LEGO issues product catalogs twice a year that are given away free in local toy stores. Acquiring these foreign catalogs became a separate goal. If someone I know is traveling outside the country, I always ask that they bring back a catalog. I know I have recent ones from at least Italy, Switzerland, Austria, Israel, and Australia, as well as some older ones dating back to 1983, 1984, 1990, and 1993 from various countries. Several early ones were lost to water damage in the fire.

I hope you enjoyed this story. In my next article, I hope to write about my LEGO inventory and storage, as well as several other areas. Your comments, questions, and feedback are always welcome. Also welcome are tips about great LEGO bargains and ideas for new city creations. Thanks for reading!

Mark H. Avery is a LEGO Town/City builder and collector for over 30 years. This article is part of a series that traces his personal LEGO experiences and offer his personal insights on LEGO related issues. All opinions are his own.

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LEGO News from San Diego Comic-Con 2019

San Diego Comic-Con 2019 is now over, and besides the exclusive LEGO sets and minifigures we talked about last week (see: San Diego Comic-Con 2019 Starting Today!), there were some other interesting exclusives and events at the LEGO booth that are worth discussing. So, let’s take a look!

First of all, I would let Joshua Hanlon from Beyond the Brick show you around the LEGO booth with the help of LEGO designers Erik Varszegi and Tristan Cain. You will see several life-size LEGO models and mosaics made for the show, the Comic-Con exclusive LEGO sets, some posters participants could take with them, the minifigure building station, and the interactive LEGO Comic Creation station, which allowed participants to make and print their very own LEGO-themed comic books. There was also an interactive diorama station where people could pose their custom minifigs and take photos of them.

As mentioned in the video above, at the LEGO Comic Creation station attendees could design their own minifig, choose from several story options, and take home a customized printed comic book! There were also some unannounced exclusives, like the SDCC 2019 keychain, and the unique minifigure torsos pictured below (photos by Beyond the Brick). If you are looking to get some of the SDCC 2019 LEGO sets and minifigs, you can find them on eBay: LEGO SDCC-2019 ON EBAY

LEGO also showed the following gameplay trailer for the upcoming LEGO Hidden Side theme. Here is the official description: Hidden Side invites kids to join a fearless team of ghost hunters, who dare see the unseen and help turn a haunted world back to normal, one ghost at a time. This new theme includes a series of “haunted” building sets full of awesome functionality and secret surprises that, on their own, provide the build and roleplay fun of any LEGO theme. Activating the free augmented reality app brings the models to life, revealing a hidden world of interactive mysteries and challenges to solve. When combined, the two worlds make each other even more compelling and fun. The app also consists of a digital game that kids can play independent of the building set. There is also going to be a series of Hidden Side animated shorts airing on YouTube in October of this year. The LEGO Hidden Side sets will be available on August 1st, but you can already check them out at the LEGO Hidden Side section of the Online LEGO Shop.

There were also several discussion panels where attendees could hear from and interact with LEGO designers, graphic artists, and more. One of the discussions was about the US version of LEGO MASTERS (we talked about this before here: LEGO MASTERS TV Show Coming Soon to U.S.!). The team is now looking for contestants for the show. If you are interested, read the rules and apply here: LEGOMasters.TV

Mega Construx also had an impressive display featuring their upcoming Game of Thrones sets. A couple of the sets are already available for pre-order on Amazon: MEGA CONSTRUX GAME OF THRONES AT AMAZON

What do you think? Did you ever participate in an SDCC event? Or would you like to go? And do you plan on getting any of the exclusive LEGO sets and minifigures? Feel free to share your thoughts and discuss in the comment section below!

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