Around the world, there are different types of LEGO stores with the goal of providing an inspiring, interactive, creative, and fun experience for kids and adults alike. Now, the LEGO Retail Design Team would like to hear from adult LEGO fans about their shopping experiences and expectations, and how the LEGO Retail Design Team can make the experience even better.

Working with adult fans of LEGO, the LEGO Retail Design Team has created a short survey and with the hope that you can take a few minutes to share your thoughts. Your insights will help to make visiting a LEGO store a truly memorable event! Whether you visit a LEGO store every day or have never even seen one, it is important to know what adults expect and desire from a visit. Your feedback will be considered when designing the future LEGO store experience.

Just like a LEGO creation, each person offers a different and unique perspective so, the survey is open to anyone and everyone with the hope that thousands of adults from around the world share their ideas. The survey is anonymous and available in both English and Simplified Chinese. Survey closes March 20, 2019. Here is the link to the survey: LEGO ADULT SHOPPER EXPERIENCE SURVEY
I have already completed the survey myself. The questions were straightforward, and it took less than ten minutes to respond to them all. So, if you can spare a few minutes, head over to the survey link to share your own answers. It is very valuable to the LEGO Retail Design Team to hear from adult LEGO fans. While most of the questions are multiple-choice, there is also space to write out further feedback that you feel is important.

And if you like, once you completed the survey, you can come back here to share additional insights, and discuss your experiences at LEGO stores, what you like, what you don’t like, and what changes and improvements you would like to see. 😉
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