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LEGO SUPER HEROES are coming!

by admin on July 22, 2011

in LEGO Super Heroes

You may have heard the news by now! Scheduled for 2012, LEGO is releasing two new licensed themes under the name; LEGO SUPER HEROES. The licenses are with DC Comics from Warner Brothers and Marvel Comics from Marvel Entertainment.

Here are the press-releases with all the exciting details!

:arrow: MARVEL PRESS-RELEASE:

Two of the world’s most iconic brands are joining forces as The LEGO Group, world leader in high quality construction toys, and Marvel Entertainment, LLC, a global character -based entertainment company, announced a wide ranging strategic licensing deal. Through the multi-year agreement starting as of January 1st, 2012, Marvel has granted LEGO Group the rights to develop a distinct Marvel branded construction toy collection — LEGO SUPER HEROES — which will bring the characters, vehicles and action of Marvel’s renowned universe to the world of LEGO® build-and-play adventure. The LEGO SUPER HEROES Marvel collection’s initial construction sets, minifigures and buildable characters are scheduled to launch in May of 2012.

The LEGO SUPER HEROES Marvel collection will spotlight three Marvel franchises – Marvel’s The Avengers movie, and X-Men and Spider-Man classic characters. The LEGO Marvel’s The Avengers movie line brings such ever popular Marvel characters as Iron Man, The Hulk, CaptainAmerica, Thor, Hawkeye, Loki and Black Widow to LEGO minifigure form. The LEGO X-Men collection includes minifigure comic versions of Wolverine, Magneto, Nick Fury and Deadpool, while the LEGO Spider-Man sets offer minifigure comic versions of Spider-Man, and Doctor Octopus. The first buildable characters in the LEGO SUPER HEROES collection are highlighted by CaptainAmerica, The Hulk and Iron Man. Select figures will be unveiled in the LEGO booth (#2829) during Comic-Con International at theSan DiegoConvention CenterJuly 21-24.

“Our partnership with Marvel helps us continue to deliver some of the best and most constructible Super Hero stories of all time,” said Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. “We’re thrilled to partner with Marvel to create creative, constructive play sets for builders, fans and collectors alike.”

Joann Mclaughlin, Executive Vice President Toys & Hardlines, Marvel Entertainment, commented, “The partnership with LEGO Group furthers Marvel’s strategy to align our brand with the best in class leaders across various industries who have the global marketing expertise and distribution clout to stand out in the retail environment. This deal solidifies the already robust presence of our characters and the overall Marvel brand in the ever important toy category.”

The retail debut of the Marvel-inspired LEGO SUPER HEROES collection is timed to coincide with the highly anticipated Summer 2012 blockbuster movie release of Marvel Studios and Walt Disney Pictures feature film Marvel’s The Avengers.

:arrow: DC PRESS-RELEASE:

Warner Bros. Consumer Products (WBCP) with DC Entertainment (DCE) and The LEGO Group announced today the extension of their successful partnership to translate some of the world’s most popular DC Comics Super Heroes into the world of LEGO® build-and-play adventures with LEGO DC Universe SUPER HEROES. The multi-year licensing agreement grants the world leader in high quality construction toys access to the entire library of DC Comics characters and stories to inspire LEGO building fun. Construction sets, minifigures and buildable characters and creatures inspired by the universe of DC Comics are slated to launch in January 2012.

The new LEGO DC Universe SUPER HEROES collection will feature 13 iconic super heroes in LEGO minifigure form, including: Batman™, Robin™, Catwoman™, The Joker, The Riddler™, Two-Face, Poison Ivy, Harley Quinn™, Bane, Bruce Wayne, Superman™, Lex Luthor™ and Wonder Woman™. Buildable characters will include Batman, The Joker and Green Lantern. Select figures will be on display in the LEGO booth (#2829) at Comic-Con International at theSan DiegoConvention CenterJuly 21-24.

“We have enjoyed a successful, longstanding relationship with The LEGO Group and this agreement enables the vast universe of DC Comics to inspire an array of incredible offerings,” said Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. “Fans of our legendary Super Heroes and villains will be delighted with the uniquely imaginative creations which only LEGO Group can create.”

The company will revisit their previous successful collections like LEGO BATMAN™ that also inspired the best-selling LEGO BATMAN: The Videogame, published by Warner Bros. Interactive Entertainment, which has sold more than 12 million units worldwide since its launch in 2008.

Given the fan enthusiasm for previous LEGO BATMAN collections, we couldn’t be more thrilled to continue the build-and-play adventures with new LEGO BATMAN play sets and the addition of other DC Comics properties,” said Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. “This partnership gives builders a chance to recreate the characters, vehicles and worlds of some of the most iconic Super Heroes, so they can relive the action and even customize it – a proven and winning formula in LEGO construction.”

At San Diego Comic-Con, 3,000 exclusive Batman and Green Lantern LEGO minifigures will be distributed to kick off a promotion that will take place from August to December in advance of the launch. Fans are encouraged to use their collectible minifigures and existing LEGO collections to create original LEGO DC Universe SUPER HEROES adventures through video, photography or illustration, then share their submissions on www.LEGOSUPERHEROES.com.

Entrants have a chance to win monthly prizes or a grand prize trip to California for exclusive tours of Warner Bros. Studios, WB Animation and LEGOLAND®California. :P

For more details check out William’s post here: LEGO Gets Super in 2012 – New Contract with Marvel & DC. To see photos of the new minifig prototypes from Comic Con, check here: LEGO SUPER HERO Minifigs at Comic Con. Exciting, isn’t it? ;)

{ 70 comments… read them below or add one }

SAM November 10, 2011 at 12:08 PM

(I LOVE YOU LEGO SUPPER HEROES.I be happy to got this game.Can you give me this game.please!)

(I AM 11 YEARS OLD.)

Reply

admin November 10, 2011 at 12:10 PM

Hey, Sam, maybe you can ask Santa to bring it to you for Christmas? ;)

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Bryson November 18, 2011 at 11:02 PM

how did the person who made that lego superhero video get the new 2012 batman minifig?

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admin November 19, 2011 at 12:11 PM

Bryson, the Batman figs have been around. LEGO has been giving them out at recent toy-fairs. Some people keep them, some people sell them on BrickLink or eBay for outrageous prices. But if someone really wants one they are available. ;)

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Bryson November 20, 2011 at 1:31 PM

when is the next lego comic con?

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admin November 20, 2011 at 1:53 PM

Bryson, Comic-Con is actually not a LEGO event, but a comic books convention. LEGO has been going to the recent ones because of its collaboration with Marvel and DC Comics. Comic-Cons are yearly events in cities like San Diego, New York, Dallas, Baltimore, London, etc.

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Bob November 21, 2011 at 2:26 AM

Will these sets be realeased in australia? If so, what month? I really want the 2-face set! I had the old one but i lost it.
I still have the minifigs though!

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admin November 21, 2011 at 6:11 PM

Bob, I’m not familiar with the Australian LEGO market, but this is a major contract for LEGO, so I assume the sets will be available all over the LEGO market. I would also recommend you check out this Australian LEGO blog: http://www.thebricklife.com. The blogger’s name is Inger, and she is very much up on what is available for you guys down under. ;)

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admin November 22, 2011 at 11:09 AM

UPDATE: First LEGO SUPER HEROES set pictures posted! Enjoy! LEGO SUPER HEROES Sets – First Pictures!

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Craig November 23, 2011 at 4:42 PM

When are the batman ones coming out?

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admin November 23, 2011 at 5:10 PM

Craig, they are sceduled for April of next year, which means they would probably start to appear in some markets in January. ;)

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Roberto November 24, 2011 at 12:36 AM

When will these be released in Australia?

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admin November 24, 2011 at 10:29 AM

Roberto, as I have mentioned I’m not familiar with the Australian LEGO market. I would recommend you get in contact with Inger from http://www.thebricklife.com. She is an Australian LEGO blogger. :)

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admin December 12, 2011 at 10:45 AM

UPDATE: The LEGO SUPER HEROES website is now live! See details and the first wave of LEGO SUPER HEROES characters here: LEGO SUPER HEROES Website Now Open!

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elijah dg December 13, 2011 at 8:17 AM

Is there going to be the amazing spiderman????????????????????????????????????????????????

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elijah dg December 13, 2011 at 8:22 AM

jj jameson:wheres my pizza this bow ties pafetic i want my coffee!

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admin December 15, 2011 at 10:46 AM

UPDATE: The fist wave of the 2012 LEGO SUPER HEROES sets are now available! See here: LEGO SUPER HEROES Available Now! :D

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admin February 28, 2012 at 9:49 PM

UPDATE: First pictures of the LEGO SUPER HEROES Marvel sets! Check here: 2012 LEGO SUPER HEROES Pictures!

Reply

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