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Update on the LEGO community survey

Remember the LEGO survey from a couple of months ago? LEGO contacted various LEGO User Groups asking them to encourage their members to complete an online survey. Here is the original announcement I shared with you: Participate in the LEGO Fan Community Survey!

Well, the results of the LEGO survey are in, and since they are quite interesting, I thought to give you an update. Here is what LEGO found:

We hereby share top-line, aggregated results of the LEGO Fan Survey which was conducted in May 2012.

Over 6,000 LEGO fans over the age of 13 participated in the survey. A majority of you who participated in the survey were above 18 of age with seven out of ten being between 18-44 years old. 14% of the respondents were women. When we compare this figure with previous studies, it indicates that more adult women are entering the LEGO hobby. The main occupation among you who took the survey were “computer/engineer/technical”, then “arts/design/media”, followed by “business/financial operations” and “education/training/library”. Close to half of you have a bachelor degree or more.

In general the data indicates that the joy of building was ingrained in you from early childhood. Thus, eight out of ten confirm that as children they really enjoyed coming up with solutions to problems. The data also suggests that you were not afraid of embarking in building activities that others would think of being a bit too challenging. Apparently, you had plenty of time for free play and for many, playing with LEGO elements was a daily occurring activity. Surprisingly, at least to us, the numbers suggest that you did not make use of older siblings and friends to help you build with LEGO products. This to us suggests that you were self-motivated and did not need assistance or to be encouraged to play with LEGO products.

Among those of you who responded, LUG members and people who have participated in a LEGO fan club meeting or a convention seem to represent a smaller group. However, data suggest that there are many more fans who expect to participate in LEGO fan activities in the future. We can also see that there are quite a few who expect to organize or participate in events where the purpose is to show fan created work to non-LEGO fans. Thus, there seems to be lots of enthusiasm among LEGO fans and a great interest in taking part of fan organized activities. We guess that there is a direct link between the great work that so many LUGs are doing and then this great anticipation to engage and socially interact.

About your online LEGO hobby activities, nearly nine out of ten check out LEGO related online sites a couple of times per week or more. You mostly use LEGO related online sites to check out new LEGO products and MOCs and to read reviews of LEGO products. Many of you use LEGO related online sites to learn new building styles and techniques, to keep informed about good LEGO deals, and to hear the latest rumors or gossip. Fewer of you use LEGO related online sites to show your latest MOCs, to contribute to LEGO fans’ discussions and to get other fans’ input and help with things you are working on. Only very few use LEGO related online sites to find new friends.

Regarding the way you perceive LEGO products, most of you agree that you feel a personal connection with LEGO products and that you believe that LEGO products are best in class. Judging from your answers, you are very knowledgeable about LEGO products and many of your non-LEGO friends turn to you to get advice on LEGO products. Close to half of you who took the survey have played with LEGO products for more than 16 years. So, it is actually no surprise that others think of you as a great source of knowledge and experience.

Seven out of ten agree that they take great joy in showing and explaining LEGO models to people who are not actively involved in the LEGO hobby. Six out of ten agrees that he or she feels compelled to help a fellow fan if he or she asks for help on how to improve his or hers LEGO design. This to us indicates a general openness and willingness to share and exchange the deep knowledge and experience many of you possess.

We also asked you about the way you perceive your MOCs. While most of you would not be too worried if other LEGO fans disliked your MOCs, many of you agree that the opinions of other LEGO fans are important when judging your work and that a MOC has to live up to certain standards if it has to be appreciated by many LEGO fans. More than eight out of ten agree that winning a MOC award or having one’s MOC praised by other LEGO fans would potentially represent a very positive experience.

We are using the survey results to better understand the LEGO fan community and your relationship with the LEGO products in general. We would like once again to thank you for your participation.

So what do you think of the LEGO survey results? Does anything surprises you, or stands out for you as interesting? Share your thoughts in the comment section below! 😉

{ 27 comments… add one }
  • legolotr (Nick) July 6, 2012, 10:20 AM

    I contribute to fan’s discussions. I think…

  • Chris of Yoda Archives July 6, 2012, 10:36 AM

    I found this to be the most informative finding; The main occupation among you who took the survey were “computer/engineer/technical”, then “arts/design/media”. I could see myself in the results. pretty cool.

    • admin July 6, 2012, 11:25 AM

      Yeah, LEGO fans are pretty smart folks. 😉

    • Gabriel July 6, 2012, 1:11 PM

      Yeah, and I was way out there: biological sciences (see link). http://www.moc-pages.com/moc.php/298039
      I wonder how many of us there are…

      • legolotr (Nick) July 6, 2012, 1:52 PM

        Red spider, where from?

        • Gabriel July 6, 2012, 4:46 PM

          9349 Fairytale and Historic Minifigure set. It was recently on sale at the LEGOshop.com, but it looks like they’ve all sold out.

      • admin July 6, 2012, 5:32 PM

        Gabriel, those as sweet MOCs, love the story too! Especially since they are from your real life! 🙂

      • Chris of Yoda Archives July 7, 2012, 1:20 AM

        Nice lab.

  • Allen July 6, 2012, 11:14 AM

    This is some pretty neat information about LEGO users and the LEGO community itself.

    • admin July 6, 2012, 11:27 AM

      Allen, yeah, I thought so too! 🙂

  • Andy at www.smallplasticbricks.com July 6, 2012, 11:50 AM

    Software developer here! 🙂 I guess I fit the description.

  • Shade Snake July 6, 2012, 12:16 PM

    Movie Maker here! (I also dabble in app making, website designing, effects, 3d design and several more things)!

    • legolotr (Nick) July 6, 2012, 1:14 PM

      I make lego movies. Does that count?

  • legostuff71 July 6, 2012, 12:42 PM

    I was reading an article that nursing homes are using lego to help the elderly with their motor skills.(great! I can use lego until i’am in my 90’s.)

  • Sarah July 6, 2012, 12:42 PM

    Glad to see more women participating in the LEGO hobby. 🙂

    It’ll be interesting to see how this affects their business model. I wonder what changes they may make. Guess time will tell.

    • admin July 6, 2012, 12:48 PM

      Oh, hey, stanger! Nice to hear from ya! Women and LEGO is your topic, so I’m glad you saw this. 😉

  • ……………………….. 😕

  • legolotr (Nick) July 6, 2012, 10:24 PM

    Anyone seen the new B-wing?

    • legolotr (Nick) July 6, 2012, 10:59 PM

      I must be the only one up. 👿

      • Gabriel July 6, 2012, 11:31 PM

        Nope, I’m up. I’m studying nocturnal beetles — not my favorite project so far. No I haven’t seen the new B-wing.

        • legolotr (Nick) July 7, 2012, 10:49 AM

          Go see it.

    • Chris of Yoda Archives July 7, 2012, 1:34 AM

      It’s off topic for survey results but I just saw the brick fiesta pics. The B-wing looks cool, but you can’t tell size from the pic and $200 is expensive. 1,486 pieces.


      • admin July 7, 2012, 12:07 PM

        Yeah, I saw it too. I’m planning to write a post about it next week. 😉

    • admin July 7, 2012, 11:43 AM

      Yep, I’m planning to write a post about it next week. 😉

      • legolotr (Nick) July 7, 2012, 11:44 AM

        why does this have to be such a good lego year?

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