We have been hearing rumors and seeing some elusive pictures of the upcoming LEGO Legends of Chima theme. (See: 2013 LEGO Sets - Legends of Chima Pictures) And now we have more news! 
Yesterday I stumbled upon some more interesting info at the Eurobricks LEGO Legends of Chima thread. Member Gubi0222 found the story behind LEGO Legends of Chima revealed at the Facebook Page of the one and only LEGO franchise-store in Hungary. Of course the story is in Hungarian, but a rough translation done with Google Translator has been provided at Eurobricks (see the link above).
I decided to dust off my knowledge of Hungarian, go back to the source and see if I can provide a bit better translation. So here it is:
“We were fortunate enough to be able take a look at the new LEGO Legends of Chima theme. Unfortunately at this point we cannot provide pictures, however to keep you from waiting, we are unveiling the story behind the legends.
The Chima Kingdom is a magical land, ruled by very advanced animal species. These creatures walk and talk like humans. They drive vehicles, use machinery, and live in amazing castles and fortresses. But don’t be mistaken; these animals still have claws, teeth, tails and some even wings. And right now they are at war with each other.
The Chima Kingdom that was once a pure and natural paradise, transformed into a barbaric battlefield of animal species armed to the teeth. Best friends turned into sworn enemies. Ruthless weapons are destroying the once sacred temples. In the forests blood-thirsty vehicles are furiously charging at each other in deadly duels.
The creatures are fiercely fighting over the possession of the super-powerful natural energy-source called Chi – which is the source of life, as well as the source of unimaginable destruction.
Only a few brave heroes understand the true nature of Chi, and that its misuse will lead to the total destruction of Chima. Their story, and the story of those who want to destroy them is known as The Legends of Chima…
LEGO Legends of Chima will be introduced next January with an initial 14 LEGO sets, along with a 22-minute independent TV-series. Are you ready?”
How do you like (or dislike) what you heard so far about LEGO Legends of Chima? Do you think it will be a worthy replacement of Ninjago (as rumored)? Some people also call this the lovely land of Fabuland going bad. What do you think? Share your thoughts below! 
You may also like to check out the following posts for more LEGO Legends of Chima and other 2013 LEGO sets news:
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I WANT BOTH!!! They should also make Lego Adventure Time sets.
Cool! I hope I can get them. I think I know who the bad guys are. I have seen some pictures and I believe they are the guys with the black wings not the white ones, crocodiles and wolves to (I think).
You got it! It’s GOOD GUYS: LIONS AND EAGLES
BAD GUYS: WOLVES, RAVENS AND
CROCS
I like Ravens.
Noooooooooo! I like the crocs!
Same with me I like the Wolves -;)
I personally never really like Ninjago. What really appealed to me was Bionicle. Wish they bring it back but-sigh-had to replace it with Hero Factory, but that’s beside the point. Legends of Chima looks pretty amazing and can’t wait to see how the story unfolds. I’m a teenager and this looks pretty awesome. Probably no one reads these comments, but I’ve gotten my point across.
Garrett, yes, Chima looks interesting so far! In regards to your concern that nobody will read your comment, there are around 10,000 visits per day to TBB, and anyone who subscribes to a particular posts will be notified through their feedreader. In addition, I read every single comment myself. So yeah, you are welcome to share!
Same with me, except I never got Bionicle myself.
I just watched the Chima promo and it’s like that when a minifig puts a chi orb in their chest they become a Hero Factory type Model.
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTvpW7z9nQ0gk3g8dP0H4YUszRUowL_8rhJOh1uFPwXeHVlUc7M
https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcSA2P6kcyTxeYVSxZrDKxU4QEJ7nuMnQwNLGDaPW3VTcdGa5lhS
Looks interesting!But for now i would prefer a continuation of Ninjago.
wow, sounds cool!
I think Chima looks cool, and Ninjago is extreme, I would like them both. But, if I had to choose one, it would be Ninjago. NINJA-GO!
I mostly agree with Sasuto. P.s. What’s it going to take to have admin answer my comments?
Lego Man, even though I read every comment I usually don’t respond personally unless the question or comment is directly addressed to me. I’m already writing most of the articles, so that is enough writing for me.
Soooooooooooooo, a few brave heroes are exploring and gathering a powerful and mystical energy source and have to fight other warriors to do it?
Sounds like another Redakai to me… I dunno, I’m currently thinking “Galidor 2″.
I think Chima looks cool but I think ninjago is way better and I think Chima is kind of a copy of ninjago because they were 5 serpentine tribes at war and now they are making 5 animal species battling each other
at war for chima .
Agreed but I think it’s more copying Thundercats than Ninjago.
Five tribes????? As far as I can see there are 10 tribes!!!
Could you send my the story please???
serpentlover, chima is way better than ninjago. persinaly i love animails especially rhinos, anyway i do like ninjago but if chima is amexture of the ninjago and animals it has to be the best idea LEGO HAS EVER MADE.p.s. lego lord of the rings is having a wave 2 in june 2013.
Same with me!!
Except the Wolves are my tribe!!!!!!!! ;(
LEGO NEEEDS TO MAKE THE RHINO TRIBE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
admin, i have a queastion. do you have a way to like comuicate with Lego.
Yes, I have several direct connection to LEGO. They do stay in touch with larger LEGO blogs and forums to keep us informed of news, upcoming sets, press-releases, and other matters that is relevant to the LEGO fan community. Administrators of LEGO blogs and forums can also ask them questions, make request, etc.
thats cool, ninjago is not being taken by ninjago if any of you were wondering.IF THEY DONT MAKE THE RHINO TRIBE I WILL DIE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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