There has been rumors circulating about LEGO picking up the Jurassic World license to coincide with the upcoming film by Universal Studios. It all started with Chris Pratt dropping a hint a couple of months ago that he will have another minifigure version of himself coming soon (he is also Emmet in The LEGO Movie and Star-Lord in Guardians of the Galaxy – both with a minifig version). A few days ago Universal Studios confirmed that they will indeed have a partnership with LEGO to coincide with the release of the Jurassic World film scheduled for June of 2015. 🙂
Jurassic World is the fourth installment in the Jurassic Park film-series than began back in 1993 – yeah, that’s over 20 years ago! The plot of Jurassic World takes the passing of time into consideration and continues 22 years after the events of Jurassic Park. Isla Nublar now features a fully functioning dinosaur theme park, Jurassic World, as originally envisioned by John Hammond. This new park is owned by the Masrani Corporation. Owen (Chris Pratt), a member of Jurassic World’s on-site staff, conducts behavioral research on the Velociraptors. After many years, Jurassic World’s attendance rates begin to decline and a new attraction – created to re-spark visitor interest – gravely backfires…
And from the perspective of LEGO fans, the Jurassic World license means that we will be getting more dinos! The last dino-related LEGO sets were released just a couple of years ago and included 7 really nice sets with a great color-scheme and nicely detailed dinos. One issue with the sets though was that they were pricier than normal (around 15 cents/piece versus the more usual 10 cents/piece) due to the new moulds for the dinos. Such a high price is unusual for non-licensed themes. If with the LEGO Jurassic Park sets there will be new moulds plus licensing fees, it is possible that they will be way over the top as far as price. I hope LEGO won’t resort to flimsy sets to try to stay under the budget – I’m really curious to see how they will handle this. Below is the official press-release from Universal Studios.
UNIVERSAL PARTNERSHIPS & LICENSING BUILDS GLOBAL PARTNERSHIP WITH THE LEGO GROUP AS MAJOR TOY LICENSEE ON JURASSIC WORLD
LOS ANGELES, CA, Oct. 7, 2014—Universal Partnerships & Licensing (UP&L) today announced that The LEGO Group will create original LEGO products in conjunction with the release of Jurassic World, the long-awaited next installment in Steven Spielberg’s groundbreaking film series that will be released on June 12, 2015. The LEGO Group’s participation rounds out an overall branded toy campaign designed to bring the action, adventure and excitement of the film to audiences around the world alongside global master toy licensee Hasbro. The toys will be available in May 2015. The announcement was made by UP&L President Stephanie Sperber and Jill Wilfert, vice president of global licensing and entertainment for The LEGO Group.
“Jurassic Park defined dinosaurs for an entire generation 20 years ago, and Jurassic World will do the same in 2015,” said Sperber. “Working with LEGO Group to bring this classic into the present in dynamic and exciting ways is truly thrilling.”
“We are thrilled to be a part of the groundbreaking Jurassic Park series,” said Wilfert. “The film’s imagery and branding are iconic, with a rich array of landscapes, vehicles and dinosaurs that are perfect for inspiring a line of building sets that will encourage hours of creative play.”
So what do you think? How do you like the idea of the LEGO Jurassic World sets? Are you interested in this theme? Are you a fan of the original movie Feel free to share and discuss in the comment section below! Would love to hear your opinion on this! Also if you are interested in the now retired LEGO Dino sets, they are still floating around in the secondary market, so you can check them out on eBay: LEGO DINO SETS ON EBAY
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