You might remember our previous discussions (see links at the end of this post) about BYGGLEK, a new creative solution that intertwines play and storage developed in partnership between the LEGO Group and IKEA. A couple of days ago, the product line was officially announced in the following press-release.
August 27, 2020: Today, IKEA of Sweden AB and the LEGO Group reveal the long-awaited outcome of their collaboration. The two brands have joined forces to create a playful storage solution called BYGGLEK. Consisting of a series of storage boxes with LEGO studs and a special LEGO brick set, the new BYGGLEK collection aims to encourage play and infuse more fun into storage around the home. The BYGGLEK collection will start to be available in existing IKEA retail channels throughout Europe (except Russia) and North America from October 1, with global rollout following later. (Check online for local availability).
With a strong belief that play makes both the home and the world a better place, IKEA of Sweden AB and the LEGO Group set out to remove barriers to play in daily life, whilst creating a practical yet playful experience that children and adults could enjoy together.
Play is the most intuitive and powerful way for children to learn and grow. However, children and adults sometimes have different views when it comes to play and creativity at home. Where adults often have a need to create structure and organize, children see a stimulating and creative environment in which they naturally want to play, pause and then replay.
In the IKEA Play Report, IKEA asked children what they want and 47% of them said that they want more playtime with their parents. At the same time, 90% of the asked parents believe play is essential to wellbeing and happiness, building on the belief that play is important. In the LEGO Play Well Study 2020, parents recognize the importance of letting kids play. With 8 in 10 admitting messy play makes children feel free and helps develop their creativity (85%). Yet, 1 in 2 parents worry about their child making a mess when playing and feel a compulsion to tidy up around their kids even while their child is still playing (51%). 9 in 10 children confirm this reality, saying their parents tell them to tidy up while they are still playing (90%).
What do you think? How do you like the BYGGLEK products so far? Are you planning to get any of them? How would you use them? Feel free to share your thoughts and discuss in the comment section below!
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