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Press-Release: Huge LEGO Diagon Alley Coming!

The LEGO Group and Warner Bros. Consumer Products are unveiling their hotly anticipated and longest Harry Potter set to date. The new #75978 LEGO Harry Potter Diagon Alley set, inspired by the magical shopping street featured in the much-loved Harry Potter film series, promises to delight fans across the world. Below is the press-release with all the details. In addition, in celebration of the new Harry Potter set, fans can experience the magic of the new LEGO Diagon Alley set straight from their smartphones. From tomorrow, you can go ‘Through the Bricks’ – in the same way Hagrid took Harry to Diagon Alley for the first time in the movie – for a first look at the intricate new set, brought to life using animated AR. Details below.

Launching tomorrow, the spectacular new #75978 LEGO Harry Potter set allows fans to be transported to the most magical shopping street in the world, now in brick form! Diagon Alley is one of the most iconic locations in the Wizarding World. It’s where Harry Potter gets his first glimpse of the exciting new world he is about to join, as he’s guided through the magical shopping street by Hagrid. And now LEGO and Harry Potter fans alike can build and create the iconic street in their own homes.

The set brings the two worlds together in a magical hybrid: a rich and versatile display model, with a modularity aspect that allows fans to choose how to display the shops (all in a row, swapping them around, or even placing individual shops on different shelves!).

Measuring more than a meter wide and made up of over 5,000 pieces, LEGO Diagon Alley features the famed wizarding world shops packed with authentic details from the movies to truly capture the ambience of the street.

Behind magnificent and detailed storefronts lie intriguing interiors, fascinating features and familiar characters. Fans can recreate some of their favorite moments from the Harry Potter film series including; discovering the wands at Ollivanders from Harry Potter and the Philosophers / Sorcerer’s Stone, dropping in on Gilderoy Lockhart’s book-signing event at Flourish & Blotts bookstore from Harry Potter and the Chamber of Secrets, or obtaining a love potion from Weasleys’ Wizard Wheezes from Harry Potter and the Half-Blood Prince.

Marcos Bessa, LEGO Harry Potter Design Lead commented: “I love how faithful the final design is to the architectural details in the film. You can barely see some of these buildings zooming past your screen, but we tracked down different photographs from the sets – some of them from nearly 20 years ago – to make sure everything is spot on. Diagon Alley is the biggest set I’ve designed to-date and I am really proud of how it has come together.”

The set also includes 14 minifigures, including new versions of lead characters Harry, Ron, Hermione, and of course George and Fred Weasley who have their own joke shop in Diagon Alley. There are also minifigures of Florean Fortescue and the Daily Prophet photographer, who have never been seen in LEGO form before. Below are some additional details about the set as well as more pictures.

  • Diagon Alley Set includes the following shops: Ollivanders Wand Shop, Scribbulus Writing Implements, Quality Quidditch Supplies, the Daily Prophet, Florean Fortescue’s Ice Cream Parlor, Flourish & Blotts bookseller, and Weasleys’ Wizard Wheezes.
  • Includes 14 minifigures: Harry, Ron, Hermione, Draco, Ginny, Molly Weasley, Ollivander, Fred and George, Gilderoy Lockhart, Lucius Malfoy, Hagrid, Florean Fortescue, the Daily Prophet photographer.
  • Measuring more than a meter wide (height 29cm, width 102.4cm, depth 13cm) and made up of 5,544 pieces, LEGO Diagon Alley features the iconic stores packed with authentic details from the movies to truly capture the ambience of the street.
  • Recommended for ages 16+.

The #75978 LEGO Harry Potter Diagon Alley set is available directly from official LEGO stores and the Online LEGO Shop, starting September 1st. Prices are as follows: £369.99 / $399.99 / 399.99EUR. To purchase the set, visit the LEGO Harry Potter section of the Online LEGO Shop.

As far as the AR experience, fans will enable to see some of the amazing detail that have gone into recreating each shop, as well as see some of the minifigures interact with the set including; Harry Potter with his brand new wand from Ollivanders, and the Weasley twins showing off a new item from their joke shop, Weasley Wizard Weezes.

It couldn’t be easier for fans to enter the LEGO AR experience through three simple access points. Fans can either: 1.) Tap on the link from their smartphone LEGO.com/EnterTheMagic 2.) Scan the unique QR code with their phone in a LEGO store 3.) Or in true LEGO style, fans can build the QR code out of their own LEGO bricks –and then scan the code with their phone at home.

Once inside the animated experience, minifigures of Fred and George Weasley will appear to welcome fans to Diagon Alley. James and Oliver Phelps, who star as the Weasley twins in the Harry Potter film series, have joined the fun by creating their own QR codes to access the incredible LEGO set via their social media, online video, and LEGO.com/EnterTheMagic. Fans can get involved before the official launch and build their own code out of LEGO bricks at home by watching the video or following the simple “How To” guide at LEGO.com/EnterTheMagic.

James Phelps, who played Fred Weasley, commented on the AR experience: “It was really fun to challenge Oliver to see who could build the QR code the fastest– and the AR, once you’re in the experience, is fantastic. It’s a great way to see how the set comes to life and how all the shops have been transformed into a LEGO universe. Even better is that our characters introduce fans to the experience too.”

On the LEGO set itself, Oliver Phelps, who played George Weasley, added: “We loved that our characters owned their very own joke shop and we are huge LEGO fans, so to see ‘Weasley’s Wizard Wheezes’ come to life in LEGO form has brought back lots of happy memories. We were both so impressed with the level of detail that has gone into each element of the set – the wackiness of the shop is really brought to life, including a hidden lever that allows the statue in our store to tip its hat to customers. = There are even little packages of Dungbombs and Puking Pastilles!”

Again, if you’re interested in the #75978 LEGO Harry Potter Diagon Alley set, it’s available directly from official LEGO stores and the Online LEGO Shop on September 1st, along with several other new LEGO Harry Potter sets. You can find the full selection at the LEGO Harry Potter section of the Online LEGO Shop.

With Christmas just around the corner, the LEGO Diagon Alley set will make an impressive and inspiring gift for Harry Potter and LEGO enthusiasts alike. I’m also suspecting that many LEGO fans will want to turn the structures into LEGO Modular Buildings to make a custom street (I always wanted a pink Modular!), or just use the huge number of pieces for other projects. Whatever is the case, this set looks fun!

What do you think? How do you like the new LEGO Diagon Alley set? Is this something you’re interested to get? Feel free to share your thoughts and discuss in the comment section below!

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{ 41 comments… add one }
  • brickmaster August 31, 2020, 10:27 AM

    Wow. That’s like four modulars at once! It looks fantastic!

  • walrusmaster August 31, 2020, 11:13 AM

    I wasn’t expecting it to be this big. I like it a lot, and I don’t even care for HP that much.

  • Okosh August 31, 2020, 11:26 AM

    This seems to be based on the Universal Studios design rather than the movie set. It looks too much like a modern shopping district and doesn’t convey the old and crammed feeling of the real street.

    • yoladiel August 31, 2020, 11:43 AM

      They should have made it debilitated like the Ideas fishing store with crooked lines, roof tiles falling off, peeling walls, and the buildings leaning in. I agree that this seems to be based on the Universal Studios park rather than the movie.

  • Master Builder August 31, 2020, 11:35 AM

    This is an incredible source of parts. Windows and doors in so many colors, wall pieces, masonry bricks, I just wish they released it as several different sets so we could get them one or two buildings at a time.

  • Undercover Afol August 31, 2020, 11:38 AM

    I love it, but where is Gringott’s Bank? Are they going to make it into a separate set?

  • The Brick Lot August 31, 2020, 11:39 AM

    Welcome to façade the set.

  • Legostuff14 August 31, 2020, 12:14 PM

    Wow! This is so awesome looking and I want it so bad. I just spent all day yesterday improving my old attack of the burrow set because I really can’t get the new one right now. Let’s just say i expanded the dining area( more seating arrangements) . I also added a bedroom on top of a garage for there car. As well as mismatching the tiles on the roof. So, I’ve been channeling my inner creator. I learned to work with what I have and not just go out and buy a newer version of the same set.

  • Henry August 31, 2020, 12:51 PM

    What are the peg holes at the back for. Does this mean more sets are coming to attach to these four? They look great, and I love the colors and pieces. But like others said, the buildings are a little too perfect and square.

    • Thita (admin) August 31, 2020, 10:16 PM

      The buildings can be also attached back to back. I will make sure to demonstrate this when I review the set as it’s really cool.

  • The Other Mark August 31, 2020, 1:24 PM

    I’m glad my kids are a little too young for this. But I like it. I already thinking about where to put it. Send help!

  • Legostuff14 August 31, 2020, 3:09 PM

    Hey, the other mark, where to put the kids or the new set? Lol! Even though I created or built up the old burrow set I’m debating about whether to get the new one anyways. I’m also deciding on the astronomy Tower again not sure too many choices not enough money. The song of everybody’s wallet and bank account.😞 any advice?

    • Thita (admin) August 31, 2020, 10:15 PM

      We only live once (as far as we know), those who die with the most toys win! Oh wait… maybe that’s not the most responsible advice. 😀

      • Håkan September 1, 2020, 1:13 PM

        Or, as Marie Kondo would put it, “The one with the least stuff when he dies, he wins”…

        (Dag, I hate cleaning…)

        • Thita (admin) September 1, 2020, 4:21 PM

          LEGO is not stuff. It’s pure awesomeness. I was planning to take all my LEGO with me to the afterlife. 😀

  • lifelibertylego August 31, 2020, 3:55 PM

    I want this just for the parts. It’s even better than the modulars because of the variety of colors.

  • TomTom August 31, 2020, 6:18 PM

    These are nice buildings but I agree with others that they don’t look like the Diagon Alley I remember from the movies. It looks more like a HP-themed shopping street. Also, some of the buildings don’t seem to be that accurate. Like, I think the pink building is too pink. But I like the ice cream shop.

  • ninelives August 31, 2020, 7:06 PM

    I saw pictures that you can put these buildings together in different ways. You can line them up in a row, you can put two and two facing each other and making a narrow street, or you can put them back to back to make full buildings. IMHO , they are even better than the modulars!

    • Thita (admin) August 31, 2020, 10:17 PM

      Yes, that’s correct! There are many options to connect them. And yes, they also have similar features as the Modulars. 🙂

  • Ian August 31, 2020, 9:10 PM

    I have been studying pictures and videos of this set all day. The minifigs are so-so, but this is like the best parts pack of the year. And I’m seeing there may be another hidden minifig included in the set? I was a little confused about that as I don’t see it in the description. It’s another version of Harry, I think.

    • Thita (admin) August 31, 2020, 10:18 PM

      Yes, there is a 15th minifig. Hagrid is in a separate little box with another version of Harry, and there is a brick-built stand for them as well with a printed plaque. It’s a nice little surprise. 😉

  • Legostuff14 August 31, 2020, 9:40 PM

    On YouTube M and R Productions managed to get the Diagon Alley set early from Lego. So he can sponsor it for Lego. I’m insanely jealous.

    • Thita (admin) August 31, 2020, 10:21 PM

      Awww… don’t be jealous. That’s never a good feeling. It’s an awesome set though, no doubt. We will talk about the set more in the coming days. (Once my cat lets me finish building it without constantly supervising every step.) 😀

  • Legostuff14 August 31, 2020, 11:09 PM

    My cat is the same way. Me,me,and let’s talk more about me.😸. So, given the choice between the burrow or the astronomy Tower which would you choose?

    • Thita (admin) September 1, 2020, 4:15 PM

      Sorry for the late response, I was too busy last night trying to finish Diagon Alley. That’s a tough choice as both look interesting. As I’m a fan of castles I would probably go with the Astronomy Tower, but the Burrow looks fun! I know this probably didn’t help much though. 😀

  • Legostuff14 September 1, 2020, 12:25 AM

    Nevermind, I ordered the astronomy Tower.,because I already fixed up my old burrow set. Some things that Lego didn’t do. (Like a garage for there car ) I made a bed room for Fred and George. So , I’m happy with my creation. I also expanded the eating area and managed to make a living room. All is good.😁

  • William F Sutton September 1, 2020, 1:27 PM

    This thing is beautiful… I stayed up until midnight to order it (because who knows how many there are or how fast they’ll go these days), but that doesn’t seem to have been necessary. Ordered extra pieces today to build them on MILS plates and add a nice 16-stud cobblestone street down the middle. Not sure exactly how it’s all going to work, but I’m envisioning two buildings on each side facing each other… I might adjust to a narrower street because it’s supposed to be cramped, but not quite as cramped as the buildings facing each other as shown on the site…

    Totally stoked about the Burrow and Astronomy tower too, but I figured they’ll be a bit easier to come by later on. Will definitely add them at some point. Lego is really knocking everything out of the park right now…

    • Thita (admin) September 1, 2020, 4:24 PM

      William, you will be very happy with your decision about the MILS plates. Those baseplates are probably the only issue I ran into with the set. As baseplates do, they flex easily, especially these smaller ones. It’s very easy to pick them up in the wrong way and having some of the building separate. Because these aren’t modular buildings, fixing them is a nightmare. Especially around those bay windows. Transferring them to a solid surface will fix all of that. And I very much like your idea of putting a cobblestone street in between. 🙂

      • Wil Sutton September 2, 2020, 3:48 PM

        I thought that might be an issue. I love them for things like this. All my modulars are on double-thick MILS plates, which allows for brick-built roads and such (also mostly based on MILS specs), which just add so much character. I’d LOVE to do a full city layout with the modulars flowing into a park with the fairground rides and other attractions, then flowing into a waterfront, but space is a concern… Maybe once the kids are out of the house I can take over a room for it. (Is it odd that I’m waiting for the kids to move out so I can fill their rooms with toys? There’s definitely irony there, but I’m not sure exactly how…)

        Would also like to do something similar with a Harry Potter world, with the mini-fig scale castle, the lake, Quidditch pitch, and Diagon Alley separated by mountains. The microfig scale castle is kinda cool, but I just don’t know what I’d do with it. I’d really like to build it, but I don’t think I need to own it…

        Space, time, and money are all finite resources!

        • Thita (admin) September 2, 2020, 4:44 PM

          You just need a bigger house to fit the kids and LEGO at the same time. 😀

          Also, don’t forget adding lights! They take LEGO displays to a whole other level. 🙂

          • Håkan September 2, 2020, 9:21 PM

            I just bought a bag of cheap baseplates from a thrift store around the outskirts of Central Stockholm. Among them the black raised baseplate from the Alpha Centauri Outpost and four Gen2 crossroad plates. That black baseplate is very cool and I’ve been wanting it for quite some time, but I actually don’t know where I should begin building that imaginary Blacktron base it deserves…

          • Wil Sutton September 2, 2020, 9:26 PM

            Lights are definitely cool, but I haven’t really gotten into that yet. It’s definitely on the list. But if Lego keeps coming out with these huge, impressive sets I dunno when I’m going to have time! We used to get three or four really interesting sets every year (modular, maybe a flagship Technic car, maybe a fairground set, a winter village, and a couple of large-set surprises), but this year we’ve surpassed that pace in just the last few months.

            I’ve got to start taking apart fairground sets (which is a process because I deconstruct and re-bag them as they came) to make room for Halloween, My daughter wants me to build Jason Allemann’s candy slinger this year too. I’d like to find time to build the piano and the Lambo sometime before I have to de-construct Halloween and start the Christmas village… The Lambo will probably have to wait until after the new year, and after the new modular…

            So, yeah, lights are awesome… Maybe one day… 🙂

    • julian314 September 2, 2020, 6:43 PM

      Sorry if this is a dumb question, but is MILS when you build a base for a set with plates and bricks? Is there like a standard way to do this? Where can I learn more about it?

      • Håkan September 2, 2020, 9:15 PM

        MILS stands for Modular integrated Landscaping System, and apparently it is a Spanish invention to begin with. It is a system for easier cooperating between various members of a Lego User Group to build sections and easily connecting it to the sections of the other members. It could also be done individually. There are various tutorials to find on YouTube.


        • Wil Sutton September 2, 2020, 9:29 PM

          You beat me to it! That’s another great resource.

          • julian314 September 2, 2020, 9:48 PM

            Thanks, guys, that’s exactly what I was looking for. Great info!

  • Wil Sutton September 2, 2020, 9:08 PM

    Not a dumb question at all! It’s a standard that started out with a Lego train club. The idea is that individual members can build plates and bring them all together and have them fit with each other for building large Lego train layouts. It was expanded to include streets, and eventually basic modulars.

    As I use it, I’m building a 2-brick high layer on a baseplate and covering that with a layer of plates. The result is a 2 1/3 brick high platform that is very stable. Then you can build on that just like you would build on the base plates. I use a double thickness because the MILS standards for streets start at that level. You can learn more about the standard here: http://l-gauge.org/wiki/index.php/Modular_Standards

    I use it as a guideline/reference, and I don’t stick strictly to it. I improve it as I see fit for my purposes (and occasionally cut corners as warranted).

    There are some awesome train structures, but that’s not really my thing. Hope this helps!

    • julian314 September 2, 2020, 9:48 PM

      Thanks for all the info! Very informative.

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