You might remember our previous discussions (see links at the end of this post) about BYGGLEK, a new creative solution that intertwines play and storage developed in partnership between the LEGO Group and IKEA. A couple of days ago, the product line was officially announced in the following press-release.
August 27, 2020: Today, IKEA of Sweden AB and the LEGO Group reveal the long-awaited outcome of their collaboration. The two brands have joined forces to create a playful storage solution called BYGGLEK. Consisting of a series of storage boxes with LEGO studs and a special LEGO brick set, the new BYGGLEK collection aims to encourage play and infuse more fun into storage around the home. The BYGGLEK collection will start to be available in existing IKEA retail channels throughout Europe (except Russia) and North America from October 1, with global rollout following later. (Check online for local availability).
With a strong belief that play makes both the home and the world a better place, IKEA of Sweden AB and the LEGO Group set out to remove barriers to play in daily life, whilst creating a practical yet playful experience that children and adults could enjoy together.
Play is the most intuitive and powerful way for children to learn and grow. However, children and adults sometimes have different views when it comes to play and creativity at home. Where adults often have a need to create structure and organize, children see a stimulating and creative environment in which they naturally want to play, pause and then replay.
In the IKEA Play Report, IKEA asked children what they want and 47% of them said that they want more playtime with their parents. At the same time, 90% of the asked parents believe play is essential to wellbeing and happiness, building on the belief that play is important. In the LEGO Play Well Study 2020, parents recognize the importance of letting kids play. With 8 in 10 admitting messy play makes children feel free and helps develop their creativity (85%). Yet, 1 in 2 parents worry about their child making a mess when playing and feel a compulsion to tidy up around their kids even while their child is still playing (51%). 9 in 10 children confirm this reality, saying their parents tell them to tidy up while they are still playing (90%).
What do you think? How do you like the BYGGLEK products so far? Are you planning to get any of them? How would you use them? Feel free to share your thoughts and discuss in the comment section below!
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Oh look typical lack of style from Ikea. They can shove this idea where the sun don’t shine.
On the photos it looks like the bricks have some strange subdued colors, but I guess it’s just the photography. Otherwise it would be nice to have torsos in sand red and sand blue etc…
Yeah, I think it’s just that they made the photos artistic. Sand-red would be a nice color to bring back! 🙂
I don’t see the benefit at all. For adults, it seems useless, and for kids, it seems they can still make a mess.
I don’t see how they thought this was a good idea. Is there anyone who likes this?
There are people who are fanatic about Ikea. They will buy these, even if they’re ugly and not very useful. I know some of my friends are like that. 😀
This does leave options for creativity though almost like a blank slate if you will. It doesn’t have to be just for storage use. You can also be made it into a space base. I mean for those star wars fans out there ( including myself) it makes me think about the planet Hoth. You know the phrase ” think outside of the box”. Well now you can literally think inside the Box. LOL!
Haha! That’s a good way to put it! 😀
Not my thing, but hey, more Lego storage options the better. I wonder how secure are the lids. Can the boxes get carried around without the lid popping off. Also, I’m disappointed they are not stackable. Why?
I guess they’re stackable, just not attachable…