≡ Menu

LEGO recently opened up the online version of the Minifigure Factory that’s normally available at official LEGO stores. Please note that they are still putting the final touches on this service, so some parts and features may not be available. There is a limit of one minifigure per household at this time for the price of $11.99. You may also find that the page is unavailable from time to time to implement updates and tweaks.

The Minifigure Factory basically lets you personalize and order your own LEGO minifigure. You can choose from a variety of minifigure heads, headwear, torsos, legs, and accessories. While creating your minifigure, look for the ‘Customize a torso’ button where you can really get creative with different designs, and patterns, and even add some text!

Because the online version of the service is still very new, there is a somewhat limited selection of parts, but otherwise, it is working quite well. As you can see below, I managed to recreate theBrickBlogger.com logo without too much difficulty and placed an order for my minifig.

It’s possible that LEGO won’t fulfill my order, as according to their FAQ section, they are not allowing third-party logos, names of organizations, or trademarks on their customized LEGO minifigures. It’s also worth noting that they don’t let the use of profanities, vulgar references, hate speech, etc., although I have seen some LEGO fans getting pretty creative getting around these limitations which may or may not affect the future of this service.

To get the best Minifigure Factory experience, make sure you are using a modern browser that has been tested by the team. The service currently supports the most popular browsers such as Google Chrome, Safari, Firefox, and Edge.

Minifigure Factory orders will be sent with the same costs and delivery time as normal Online LEGO Shop orders. If you ordered a LEGO set alongside your minifigure, you should receive both together. To order your own custom minifig, visit the Minifigure Factory at the Online LEGO Shop.

What do you think? Are you planning to have some fun with the Minifigure Factory and order your own custom LEGO minifigure? Feel free to share in the comment section below!

And you might also like to check out the following related posts:


There are a few LEGO shopping-related news that I wanted to make sure you know about. First of all, the LEGO VIP Program team is currently running a 6-month test in the U.S. in collaboration with Target. You will receive one LEGO VIP point for every dollar you spend on LEGO sets purchased at Target stores and their online shop (excluding sales tax and applicable shipping), up to a maximum of 1,000 points per calendar month. This is great news for those who prefer to shop in person, leave far away from LEGO stores but have a Target store nearby.

The program began on July 31st, so if you make a LEGO purchase at Target since then, you can upload your Target receipt the following way to earn VIP Points. First, log into your LEGO VIP account at VIP.LEGO.com. Then click on “Activities” from the main VIP menu, then scroll down and click on “Upload Target Receipt. Follow the prompts that pop up by selecting the image of your receipt and clicking “Submit”. Processing time may take up to 48 hours to complete. When your receipt has been successfully processed, points awarded will be added to “Points Earned” in the “Your History” section of the VIP account page. If you have any issues during the process, you can contact the LEGO VIP team. For more information, visit the LEGO VIP Program FAQ page and read the details under Point 12.

Speaking of LEGO VIP Points, LEGO is offering two sets with Double VIP Points this month; the #71387 LEGO Super Mario Adventures with Luigi Starter Course, and the #21332 LEGO Ideas The Globe.

The product price increases due to increased raw material and operating costs LEGO announced earlier (see: Upcoming Price Increases on LEGO Sets) have now taken effect. About a quarter of the currently available LEGO sets went up in price by as much as 25%. The new prices were already implemented in North America and the Asia-Pacific region, and will also take effect in the UK, Europe, and the Middle East starting September 1st. Sets that got the greatest price increase include many of the larger adult-oriented sets from LEGO Ideas, LEGO Icons, and the larger LEGO Creator sets, but also sets from LEGO City, LEGO Creator 3-in-1, LEGO Disney, LEGO Harry Potter, LEGO Jurassic World, LEGO Ninjago, LEGO Star Wars, LEGO Super Heroes, and LEGO Technic.

This is the first time LEGO raised prices on already released sets instead of just on new sets, so this is a pretty big deal. I’m sure they are watching customer reactions carefully, and we could potentially see further adjustments up or down in the near future. There is a really good and well-researched article about the nature of the price increases published by the BrickNerd that you might like to read, titled, “Greed or Inflation? An Economic Analysis of LEGO Price Increases“.

Better news is that we will likely see more sets in the sales and deals section of the Online LEGO Shop. Currently, LEGO is offering several large and medium-size sets with 20% off the regular price. This includes the #10284 LEGO Architecture Camp Nou – FC Barcelona Stadium, the #10291 LEGO Ideas Queer Eye – The Fab 5 Loft, the #71755 LEGO Ninjago Temple of the Endless Sea, three LEGO Super Mario Expansion Packs, and several smaller sets from other themes.

As LEGO is releasing more large sets and the prices of sets are rising, it’s a good idea to pay more attention to budgeting, making careful and calculated selections, and looking for deals. This is especially true as we get closer to the holiday season. What do you think? Do you have a LEGO budget? How do you manage your LEGO purchases? Feel free to share and discuss in the comment section below!

And you might also like to check out the following related posts: