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2013 LEGO Sets: LEGO Friends – more coming!

Below I will show you the upcoming 2013 LEGO Friends sets, but I also wanted to give you a little bit of update on LEGO Friends. Remember all the controversy, doubt and even outrage about the new LEGO theme for girls? Yeah, it seems like a long time ago. LEGO Friends in fact blew away the naysayers with their sweet smiles and pretty colors. Go girls! 🙂

LEGO recently published a press-release with their 2012 half-year results. Even the title is telling: “Successful launch of LEGO Friends. New products targeting girls have sold twice as well as expected, and contribute to an exceptional interim report for the LEGO Group.” You can read the whole press-release here, but here is the section related to LEGO Friends:

The year’s big launch – LEGO Friends, a product line targeted for girls – has done amazingly well since its launch in January. The Group sold twice as many LEGO Friends sets as expected during the first six months of the year. It has therefore increased production to meet the demand for LEGO Friends in the important Christmas period. Reflecting on the launch of LEGO Friends, Jørgen Vig Knudstorp says: “LEGO Friends is a result of four years’ development, and it has been amazing to experience the enthusiastic welcome that consumers have given the new range. Sales have been quite astonishing. With LEGO Friends we’ve managed to make creative construction toys more relevant for girls – and we look forward to developing the product line further in the years ahead.”

And now let’s see what to expect in 2013 for LEGO Friends. There are 8 new LEGO Friends sets scheduled to be released in January. There is no really large set in this wave, but more small to medium affordable sets with one or two Friends enjoying various hobbies. As usual each set comes with lots of lovely accessories. There is also a new line of small LEGO Friends Collectible packets that include even more accessories, but no Friend minifigures. Basically this is a great way to get extra parts, cute animals, etc.

#41000 LEGO Friends Watercrafting Fun – small set with a jet-ski and a girl whom I believe is Andrea.

#41001 LEGO Friends Mia’s Magic Tricks – small set with Mia dressed as a magician and a little magic stage. I believe the stars on the stage are new parts and will be very useful for making starry skies!

#41002 LEGO Friends Emma’s Karate Class – small set with Emma in a karate uniform breaking boards. Girl power! I’m not sure what the little tree is for… maybe a bonsai? Also, adding the Ninjago kendo helmet is interesting to say the least – although it could fit on Emma’s head if her hair-piece is removed, she would look absolutely terrible. It is really not a helmet meant for the Friends line. 😕

#41003 LEGO Friends Olivia’s Newborn Foal – small set with Olivia, her pony and a barrelful of purple accessory goodness.

#41004 LEGO Friends Rehearsal Stage – a bit larger set with Stephanie doing dance-rehearsals. There is also a small make-up table, and notice the new guitar at the back!

#41007 LEGO Friends Heartlake Pet Salon – one of the bit larger sets with Emma taking her puppy to the pet salon. The other minifigure is Joanna who works at the pet salon. She comes with a new hair-piece! Yay!

#41008 LEGO Friends Heartlake City Pool – this is the largest of the January LEGO Friends sets. It includes a public pool with a slide, a Jacuzzi, basketball hoop, a shower, and lots of other fun things for Andrea and Isabella (the two minifigs included). Oh, and it appears there is a new ice-cream cone!

#41011 LEGO Friends Stephanie’s Soccer Practice – another small set with Stephanie, her puppy, and some soccer practice accessories.

#41017 LEGO Friends Squirrels Tree House – small set with a squirrel and a cute tree-house. (The squirrels in my back-yard are getting jealous! They don’t have houses like this!)

#41018 LEGO Friends Cat’s Playground – cute little kitty and giant fish at a playground. I wonder how this is going to turn out…

#41019 LEGO Friends Turtle’s Little Oasis – that turtle is just adorable! Also, it is nice to see that old LEGO clam-shell again!

#41022 LEGO Friends Bunny’s Hutch – bunny, carrot, little bunny house – can’t go wrong with that!

There are a few more sets with pictures not yet released: #41013 LEGO Friends Car, and #41020 LEGO Friends Collectibles Hedgehog’s Hideaway and #41021 LEGO Friends Collectibles Poodle’s Little Palace. All in all this is shaping up to be another nice wave of LEGO Friends sets. And none of these seems to be a wallet-breaker – which is appreciated in the current state of the economy.

If you would like to check out the currently available LEGO Friends sets, you can visit the Online LEGO Shop. Both the first and second wave of LEGO Friends sets are still available (23 sets in total), and with free shipping and double VIP points this month, it is the perfect time to pick them up for the holidays for your kiddies or yourself!

What do you think? How do you like the 2013 LEGO Friends sets? Are you planning to get any of them? Which one is your favorite? Share your thoughts in the comment section below! 😉

You may also like to visit the LEGO Friends section for more news, reviews and discussions, or select from the following related posts:

{ 33 comments… add one }
  • The Yellow Ninja October 24, 2012, 11:28 AM

    This is going to be an interesting season for the friends line. Oh and Admin, that little tree in the karate class set is a bonsai tree, they are tiny trees that are popular in japan.

    • admin October 24, 2012, 9:32 PM

      That’s what I figured. (I mean about the bonsai.) We don’t have one at my dojo though – maybe we should get one. 🙄

      • Håkan, Sweden October 25, 2012, 2:48 PM

        Bonsai trees are actually not any separate species, but common trees that have been worked on while cultivated to look like miniatures of common trees.

        • Håkan, Sweden October 25, 2012, 2:50 PM

          Uhmm, if someone would have thought so…

  • and theres ganna be a movie 😉

    • admin October 24, 2012, 9:31 PM

      Oh, yeah, I forgot to mention that! 😀

  • plasmagirl19 October 24, 2012, 12:05 PM

    Those sets are so cute! My favorites are probably Mia’s magic tricks or Emma’s karate class. =)

    • admin October 24, 2012, 9:30 PM

      I like the karate set too. 😀

  • Hey LEGO. how come there’s a million friends sets but only 6 Hobbit sets?

    • Jacob October 24, 2012, 2:28 PM

      Because there are “millions” of boys themes, but only one “girl” theme.

  • Jacob October 24, 2012, 2:30 PM

    I would make an effort to seek out the animal sets, but the animals are just too juniorized. I wish they could have used standard looking animals.

    • admin October 24, 2012, 9:26 PM

      I agree. I so want a turtle, but this one is a bit too kiddish. I will still get one though. 🙄

  • ntk743 October 24, 2012, 3:25 PM

    Hey admin,

    I just finished a article about the 2013 Star Wars sets and I’m wondering if you all ready wrote an article about that? Should I send it over?

    • admin October 24, 2012, 9:24 PM

      Just emailed you. Yeah, you can send it in. I was planning to write about the topic, but if you already have it written, we can use yours. 😉

  • Nace10 October 24, 2012, 11:58 PM
  • enigma badger October 26, 2012, 3:33 AM

    #41002 Sweep the Leg Emma

    • admin October 26, 2012, 9:54 AM

      LOL! 😀

      • Håkan, Sweden October 27, 2012, 6:48 PM

        She could do a wrestling dropkick, though…

        • admin October 28, 2012, 9:43 AM

          Yeah, she could, but dropkicks are a kinda risky. They require good timing otherwise she could end up being pinned. 🙄

          • Håkan, Sweden December 6, 2012, 3:35 PM

            Btw, ditto for the soccer set… =/

  • LegoGirlFan November 24, 2012, 10:30 PM

    Like I always do whenever new Lego Friends sets are made, I will try to buy them all.

  • Chris December 25, 2012, 8:08 AM

    My “Daughter” Love’s the new Friends Sets!
    What about a nice big “Pocket Killer” Set!

    • admin December 25, 2012, 9:24 AM

      Chris, there are no super big sets in this wave, but there are several really sweet medium and small sets. Be rest assured though that more is coming in 2013. Friends is not going anywhere anytime soon. It has been a big hit with girls. So you will have plenty of opportunities to kill your pocket. 🙄

  • Michelle December 27, 2012, 11:19 PM

    My daughter has fallen in love with the horse sets, so it would be the foal set and she likes the idea of the pool. Cause it’s so hot today mum they need to cool off. We have just painted up two MDF sheets with roads. Grass and the heartlake lake and she can’t wait to set up all her sets she currently owns. She’s even told me where the new sets r to go. Gotta love her dreams!

    • admin December 28, 2012, 12:04 PM

      Michelle, thanks for sharing! Great idea with drawing up the roads! Hope your daughter will get many years of quality play out of the LEGO Friends sets! 🙂

    • Knight1971 April 1, 2013, 12:58 PM

      You should send a pic, I would like to see that.

      My daughter has a HUGE collection of Lego Friends, and we laid them in a beach setting for her last party/sleepover.

  • Knight1971 April 1, 2013, 12:57 PM


    When is the next wave of Lego Friends coming out? We purchased all the smaller ones from the beginning of 2013 already, and my daughter is looking forward to some new ones before her birthday.


    • admin April 1, 2013, 1:01 PM

      The next wave of LEGO Friends is coming this summer/fall. If they are not out before your daughter’s birthday, perhaps purchase one of the currently available medium-size sets? LEGO Friends now has a very large line of products, so there should be something she doesn’t have yet. 😉

  • Candace April 1, 2013, 2:00 PM

    SUGGESTION: a school! We love Lego Friends and my daughter really would love a school to complete her collection!

    • admin April 1, 2013, 2:15 PM

      Candace, there is a school coming later this year. 😉

  • Kat April 18, 2013, 2:28 PM

    I saw lego friends sets for the first time (i know, gotta get out more!) before spring break and thought they’d be great for the plane and poolside (for my 9&10 yr olds). Loved that the jetski, seaplane and boat played right into our aaterside vacation! They LOVE all the sets (i was a little obsessive and have since gotten ALL the small and medium sets ! Haha – and i rlly do (mostly) not hog all the building). Great line of products, still interesting for tweens-THANK YOU!
    SUGGESTION: what about an eco-ocean set (belugas, dolphins, seals -so cute! Or a Shedd Aquarium (we Love the clear blue pieces)? I think that’d be very popular!

    • admin April 18, 2013, 5:30 PM

      Kat, thanks for sharing! Yeah more water creautes would be awesome! Hopefully LEGO will add some more! 😉

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