Today is the official day when the holiday shopping season begins (at least in the USA), which of course means that retailers are all competing for your attention and wallet. From a LEGO fan’s perspective, this is an excellent time to pick up LEGO sets as gifts for kids, relatives, friends, and even yourself. Below, we will look at some of the best places to shop for LEGO, as well as what to look out for during your LEGO shopping mission. 🙂
➡ LEGO Stores & Online LEGO Shop: LEGO stores carry the full line of currently available LEGO sets, and if you have one near you, I would definitely recommend checking it out. There will be various promotions until Christmas, so keep an eye out for announcements. Right now LEGO is offering the figure with orders of $99 or more, and a with orders of $199 or more. If you don’t feel like fighting the crowds, or you don’t have a LEGO store near you, the carries an even larger selection, free shipping on all orders this weekend, and lots of items on clearance sale. And of course, if you are a LEGO VIP member you will earn points on all of your purchases, or you can redeem your VIP Points you have been collecting through the year. Below are some important links:
- ONLINE LEGO SHOP HOLIDAY GIFT SHOP
- NOVEMBER 2017 – NEW LEGO SETS & PROMOTIONS
- LEGO BIG HOLIDAY CATALOG
In addition to all the 2017 LEGO sets already available, there are also two new sets released during the Black Friday/Cyber Monday weekend; the #70922 LEGO Batman Movie The Joker Manor is available today, November 24th under the LEGO Batman Movie section of the Online LEGO Shop, and the #10256 LEGO Creator Taj Mahal is going to be available on Monday, November 27th at the LEGO Creator section of the Online LEGO Shop.
➡ Toys’R’Us & Other Toy Shops: Toys’R’Us usually has the best selection of LEGO sets – not counting LEGO stores – and they often carry new releases early, not available anywhere else. The issue with Toys’R’Us and toy-shops in general is that they take advantage of unsuspecting customers by significantly inflating prices. They will advertise all kinds of sales, but with marked up prices, those so-called sales end up being worse than just shopping at a generic retail store or directly at LEGO. Having said that, the numbers sometimes do work. The key with shopping at Toys’R’Us is knowing the standard retail prices sets should be selling for. Take a calculator and do the math before being swept away in the shopping excitement.
➡ Wal-Mart, Target & Other Retailers: These are the generic big-box retail stores. They usually have a good LEGO selection, their prices aren’t inflated, and they often have great deals around the holiday season. One tip I would give is that don’t take the shelf-prices for granted. They often have sales going on which are not yet marked on the shelves, especially around this time of the year when stores are so busy. Take items up to a price-checking station to get the most current price. Wal-Mart and Target often have steep discounts somewhere in the 25-50% off range.
➡ Amazon.com: One of the best places to shop for LEGO in general, and definitely around the holidays, is Amazon.com. Their prices are excellent, as they like to undercut – or at least match – everyone else. And they also offer free shipping on all orders of $25 or more. Always look for the Eligible for Free Shipping icon in the item description. These are items shipped directly by Amazon. (Amazon also has affiliates and their shipping may not be free.) Amazon has dedicated LEGO store section, with all the currently available sets: VISIT THE AMAZON LEGO STORE
➡ Other Online Shops: Toys’R’Us, Target, Wal-Mart, etc. all have online shops as well. During the holidays they usually offer free shipping and the same or larger selection than at their retail locations. Sometimes they also have online-only deals. You can sign up for email alerts to get updates on the latest offers. Amazon, Toys’R’Us and Target tend to go into a price-war with each other during the holiday season, which is of course good for shoppers.
➡ Shopping for Retired, Used & Bulk LEGO: If you have your eyes on a retired LEGO set, or just want to pick up some used or bulk LEGO, eBay.com and BrickLink.com are the best place to shop. Always check the seller’s feedback and ask questions before making a purchase. One thing to remember when shopping on eBay and BrickLink is that these are usually small hobby sellers who will need to pack and ship your order in their spare time. Place your order at least two weeks before Christmas to make sure the package arrives on time.
And that pretty much sums up where to go LEGO shopping. If you already know what you want to get, shopping online is the usually best and most convenient option. Most retailers will offer free shipping, or a very low shipping threshold, during the holiday season to encourage online orders, and they usually offer the same specials online as in stores. Also, when shopping with online retailers like Amazon, you can pick up other non-LEGO items at the same time. Having said that, it is worth checking out stores with LEGO displays (official LEGO stores, Toys’R’Us, Target, etc.), because even with seeing pictures online, there is nothing like seeing a LEGO set in person. Sometimes you may not be interested in a set you see pictures of, but you fall in love with it after seeing it in person. Other times it is just the opposite, and you decide not to buy a set once seeing it on display. However, it is best to window-shop for LEGO at retail stores during quieter times.
Hope this guide helps you a little in your holiday LEGO shopping. If you would like to add your own LEGO shopping tips feel free to share them in the comment section below, along with any great deals you run across between now and Christmas. Happy huntin’! 😉
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