Just about a year ago, the LEGO Group conducted a survey, asking adult LEGO fans (AFOLs) about the type of LEGO books they like to read (see: Your Favorite LEGO Books – Publishing Survey). And now they are launching a fan vote for a new LEGO book aimed at AFOLs (Adult Fan of LEGO). Below are the details.
LEGO Publishing, a division of the LEGO Group, is excited to announce a public vote on LEGO Ideas to choose the direction for a new book celebrating the rich history of the iconic LEGO brick, made in collaboration with AFOLs. Will fans want to wander the pages of the “Brick Museum”, discover the “100 bricks that built LEGO history” (are your favorites included?), or uncover the “secret life of LEGO bricks”?
Developed with input from a group of AFOL ‘ambassadors’ and written by lifelong LEGO fan and US editor of Blocks magazine Daniel Konstanski, each of the three book ideas is a different spin on showcasing the extraordinary variety of LEGO elements, from monorail tracks and wheels to smart bricks, the Mask of Life from BIONICLE, and many more. These elements and the beloved sets they appeared in will provide the springboard to tell stories from the designers, managers, and technicians who brought them to life, showcased with artifacts from the LEGO Archive in Billund, Denmark.
Three book titles and brief descriptions are now live on LEGO Ideas, and fans are invited to vote for the book they would most like to see made. They can even suggest favorite LEGO elements they’d like to see included in the book. The voting period will end at 16:00 p.m. CEST on Sunday 9th August, 2020, after which the winning book will be announced on LEGO Ideas.
A collaboration between AMEET, the LEGO Group’s global strategic publishing partner, and crowdfunding publisher Unbound, the book is an exclusive, once in a lifetime opportunity to own a piece of LEGO’s history! It will become available for crowdfunding through Unbound’s website. Every fan who pre-orders will get their name printed in the back of the book, with further opportunities to pledge for additional must-have rewards from the LEGO Group.
Robin James Pearson, Head of Publishing at The LEGO Group, said: “We are thrilled to be working closely with the AFOL community to identify, co-create, and publish unique books that satisfy the great thirst for knowledge of our adult fans. There have been a number of books published about The LEGO Group and the LEGO brick over the years, but this is the first time we have had the opportunity to work directly with the adult fan community to discover what titles that they would like to see on their bookshelves.”
What are you waiting for? Make your choice on LEGO Ideas! And if you have any questions or comments, post them below!
And you might also like to check out the following related posts:
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