When LEGO launched the 18+ line of sets last year, specifically targeting adult LEGO fans, as well as adults who are new to the LEGO hobby, there was no easy way to find them at the online LEGO shop. The Shop by Age function of the website only goes up to 12+, and there was no specific category for adult sets. Recently however LEGO added a new category titled Adults Welcome. This category is not under the Shop by Age header, but under the Interests section.
Just like pretty much all other categories at the Online LEGO Shop, the Adults Welcome section is split into two sub-sections; About and Products. The About section links to a number of interesting articles about practicing mindfulness through LEGO building, interviews with LEGO designers, and suggestions for tastefully displaying LEGO sets at home or the office. I assume that this section will get regular updates with new articles and links.
And under the Products sub-section you can find all the adult-oriented sets currently available. This section is sorted by featured products by default, but you can change this to sort by price and rating as well. At the moment, 84 sets are listed in the Adults Welcome section, including the 18+ sets as well as sets that adults are usually interested in from other themes/age ranges.
From the featured selection, 23 of the sets are very large, and costs over $200. This includes the largest LEGO Star Wars sets, the largest LEGO Technic sets, the largest LEGO Harry Potter sets, the largest LEGO Disney sets, the #10276 LEGO Colosseum, the #71374 LEGO Nintendo Entertainment System, the #21323 LEGO Ideas Gran Piano, and several more large sets. Another 28 sets are in the $100-$200 category, including the LEGO Modular Buildings, several LEGO Creator and LEGO Ideas sets, LEGO Technic sets, the LEGO Art Mosaics, and the larger LEGO Architecture sets. The rest of the sets are under $100 and include the smaller LEGO Architecture, LEGO Creator, LEGO Ideas, LEGO Star Wars sets, as well as sets from other categories that would appeal to adults.
As far as I can tell, all the sets that adults usually like are included from a wide variety of themes without making the category too long and overwhelming. This enables adult LEGO fans and adults who are new to the LEGO hobby to find something to match their interest. This will also be a good place to keep an eye on new sets for adult LEGO fans without having to browse through the entire shop. I know I will be using it frequently. If you want to take a look, visit the Adults Welcome section of the Online LEGO Shop.
What do you think? How do you like the new Adults Welcome section? Are you planning to use it? Feel free to share your thoughts and discuss in the comment section below!
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