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First LEGO CON Coming This Weekend!

You might remember that back in May, LEGO was teasing about something big coming at the end of June. LEGO fan sites, forums, and social media pages were abuzz with speculations about what this might mean. Is it going to be a new LEGO set? A new game? Or a new way to combine physical and digital play? A bit later, LEGO revealed that that the teaser was referring to LEGO CON 2021, which they advertise as the “Ultimate Online Experience for LEGO Fans Everywhere!” The event is tomorrow, Saturday, and it seems quite fun and interesting. Below are the details.

LEGO CON IS COMING THIS WEEKEND! Want to get closer to the LEGO world? Get ready for the first LEGO CON on June 26, 2021! Join the event for 90 minutes of live entertainment, world-first reveals, behind-the-scenes access, and never-tried-before build attempts. It’s something new. It’s something fresh. And it’s all online.

LEGO CON will be going live from the LEGO House (The Home of the Brick) in Billund, Denmark to bring you the latest news, world-first set reveals and some very special guests. Plus, you’ll be able to vote, share your own builds throughout the show, and connect with an awesome community who share your passion for the brick.

You can livestream the event from the LEGO CON page for free, starting at. 5PM London time, 12PM New York time, 9AM Los Angeles time.

This two-hour action-packed Live event will let kids and families discover the coolest new things going on in the LEGO world together with a community of others who share their passion for the brick and creativity. During the live show, attendees can be the first to see brand new models and epic challenges, watch live building challenges with special guests, and even become a part of the LEGO House history, leaving their personal mark inside the Home of the Brick! The livestream kicks-off with a pre-show of AFOL (Adult Fans of LEGO) inspiration before moving to the jam-packed run of show where attendees can also immerse themselves in live virtual activities and conversations with other fans from around the globe as they experience:

  • VIP behind the scenes access
  • Inspiring builds, and live building that demonstrate the endless possibilities of the brick
  • Official reveal of new LEGO products
  • Exclusive opportunities to engage with LEGO designers and other presenters during the show

The inaugural LEGO CON will be hosted and livestreamed directly from the LEGO House in Billund, Denmark on June 26th, 2021 at 18-20PM CEST (17-19PM BST /9AM PST).

Many beloved product lines, including LEGO City, LEGO DOTS, LEGO Friends, LEGO Harry Potter, LEGO Ideas, LEGO Minecraft, LEGO Ninjago, LEGO Star Wars, LEGO Super Mario, LEGO Technic, and LEGO VIDIYO will be represented. Fans can also see inside the LEGO House and get a peek at LEGO Masters from around the world. There are sure to be plenty of thrills and jaw-dropping surprises that fans won’t want to miss!

Interested in attending? Everyone is invited to join the fun and take part in the first-ever LEGO CON. To tune in live to this free event, visit LEGO.com/LEGOCON. If you can’t make it on the 26th, don’t worry! The whole show is being recorded and can be accessed afterwards also through LEGO.com/LEGOCON.

What do you think? Are you planning to participate in LEGO CON this Saturday? Feel free to share and discuss in the comment section below!

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{ 16 comments… add one }
  • The Other Mark June 25, 2021, 10:09 AM

    Thanks for the reminder! Our whole family is looking forward to this.

  • yoladiel June 25, 2021, 10:51 AM

    I’m looking forward to this. It sounds like a fun event.

  • brickmaster June 25, 2021, 10:55 AM

    I read about this, but I forgot it was this weekend! Thanks for posting! I’m planning to sort some bricks while listening in. Haha. 😀

  • Grim June 25, 2021, 2:36 PM

    How does one actually have a virtual convention? I tried one once. It’s like watching a tv show and should be free. The camera men don’t show the stuff I want to see and they spend way to much time with interviewing creators. I just want to look at things at my speed and of my interest, not some guy with a camera that thinks minifigs are the greatest thing ever and wants to see all the live interviews. BORING!

    • Emmet June 25, 2021, 6:27 PM

      It says that you can watch it later if you want to skip parts. I think it’s awesome they are doing this. Many of us are still stuck at home with not much social interaction. Just saying.

    • Håkan June 26, 2021, 8:59 AM

      It is free.

  • Pepper June 25, 2021, 3:29 PM

    Is this mostly for families of afols?

    • Master Builder June 25, 2021, 4:49 PM

      From what I have seen they are advertising to families with teens.

  • mr. marmelade June 25, 2021, 6:14 PM

    Yay! This is awesome! Perfect for a rainy day (we have been getting a lot of rain lately). I’m curious how they are going to make the event interactive. Is it like zoom?

  • Robert R. June 25, 2021, 7:11 PM

    Cool! I’m going to check it out! I hope their website won’t crash, haha.

  • Sith015 June 25, 2021, 7:16 PM

    Ah, man, I will be out of town! I hope I can access it through my phone!

  • Martin June 26, 2021, 8:37 PM

    Did you guys watch it? I liked the first half an hour or so. The Afol presentations were the best, and the interview with the astronaut guy was interesting. But after those it seems like everything was rushed and too disjointed.

    • jabber-baby-wocky June 26, 2021, 8:42 PM

      I pretty much liked the same things. What I didn’t like was the camerawork. When they were showing the new Star Wars sets, the camera was like a mile away. They never even showed a closeup of the minifigs.!

  • Ian June 26, 2021, 9:30 PM

    They had a couple of glitches, but otherwise it was okay. I wish there were more interviews with the designers and afols. The dots thing was lame and it took up too much time.

  • Okosh June 28, 2021, 12:14 PM

    This wasn’t a true con. More like, a blur of short advertisements. But I liked the sessions with the designers, and the intro with the AFOLs was great!

    • j.j. June 28, 2021, 1:02 PM

      I enjoyed some parts of it, but there was no point in making this a live event and forcing people to participate at a specific time. There was nothing really interactive about it that couldn’t have been done in another way. The whole event could have worked perfectly well as a youtube video. If they do this next year, I will just watch the replay when it’s more convenient for me.

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