LEGO DOTS has been a favorite among many LEGO fans, and it also brought many new fans to the hobby. The collection focuses on patterns and mosaic-style building with brightly colored tiles and unique printed elements, and also includes wearables and home décor items. Unfortunately, the theme is going to get discontinued soon, although some features of LEGO DOTS will be integrated into other themes. Below is the official announcement.
After careful consideration, we have decided to exit the LEGO DOTS theme and integrate tile-based play into other themes within our portfolio.
January and March launches of LEGO DOTS novelties will go ahead but also be our last on this theme, with all current items from 2022 remaining active in the product lineup until the end of the year.
LEGO DOTS was launched in March 2020 with the ambition to connect with kids through their passion for arts & crafts – looking at encouraging self-expression and attracting new builders to the LEGO brand. It was a completely new style of building that used brightly colored tiles to ignite creativity with LEGO fans, in a fun and unique way.
While seeing a great appetite for this type of proposition and playing a key role in retaining kids in the LEGO brand, we also recognize the challenges of establishing LEGO DOTS as a long-term brand in the arts & crafts category.
We will refocus our attention on ensuring elements of tile-play live on across other areas of the business. We know there is still a huge appeal from the arts & crafts community, and we want to ensure there are opportunities for kids who love the play proposition to still enjoy building in this way. We can also confirm this discontinuation will not affect our business direction on similar themes like LEGO Art and we look forward to more exciting launches in the future.
We want to thank all our LEGO DOTS fans who inspired us with their creativity!
I know that this is very sad news for many LEGO fans who loved using LEGO DOTS to decorate their space. LEGO DOTS has been also an excellent source for small tiles in a rainbow of colors and unique printed elements. If you do want to stock up on these delightful pieces, LEGO DOTS are still available at the LEGO DOTS section of the Online LEGO Shop.
What do you think? Have you been enjoying the LEGO DOTS collection? How do you feel about the line getting discontinued? Feel free to share your thoughts and discuss in the comment section below!
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