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LEGO Insiders Treasure Hunt – Lots of Prizes to Win!

In celebration of the launch of the new membership program happening today, LEGO Insiders, the LEGO Group has unveiled the LEGO Insiders Treasure Hunt – where fans can win millions of prizes.

Using augmented reality, the LEGO Insiders Treasure Hunt allows users to scan LEGO bricks either at home or in LEGO stores to try and find a golden LEGO brick and reveal a prize. What’s more, there is no limit on how many times a day you can hunt for bricks, making play more rewarding than ever.

Over the next six weeks, there will also be the opportunity for six people in each participating country to become a LEGO millionaire, winning [£7,000 / US$9000 / €8,200 / CAD$12,000 / AUD$13,250 / NZD$14,500 / DKK 60,500 / KRW 11475000] worth of points to spend at the LEGO Insiders Reward Center for discounts on sets, member-only merchandise, sweepstakes entries (in select countries) for cool collectibles and more.

For those who don’t win the jackpot, there are thousands more prizes to be won including digital comic book makers, unlocks in LEGO games, and digital downloads of iconic images from our history.

There are a total of 2,000,001 prizes to be won in a shared prize pool across participating countries. Winning Moments prizes consist of:

  • 1,6000,000 x Digital Download of a LEGO coloring sheet (1 of 8 varieties available allocated at random)
  • 100,001 x Code Redemption for an exclusive torso in the LEGO Tower App
  • 100,000 x Digital Comic Book – LEGO Star Wars
  • 100,000 x Digital Comic Book – LEGO Spider-man
  • 100,000 x Digital Comic Book – LEGO Batman

To ensure all LEGO fans are in with a fair chance of becoming a LEGO Insiders millionaire, an entry cannot be counted more than once. There is a maximum of 1 entry into the prize draw permitted per person per weekly promotion period. There will be 54 winners in total across the promotion period, with one announced per week in each participating country.

LEGO Insiders is a loyalty program for LEGO fans, where play is rewarding and everyone is welcome.  Replacing the previous LEGO VIP membership program, LEGO Insiders now includes more ways to celebrate being a LEGO fan including, earning points when you purchase sets from LEGO stores and LEGO.com, plus earning more points when you register your collection.  There are also fun activities for the whole family and the opportunity to be the first to hear about great offers and new products, plus join a community with other LEGO fans through LEGO Ideas.

Both new and existing fans alike can take part in the hunt by visiting LEGO.com/Treasure-Hunt from today until the 2nd of October, 2023.  Don’t have a LEGO brick nearby? Why not visit the nearest LEGO store and scan there, or pop around to a friend’s house and play together. Prize winners will be notified immediately, receiving a unique code to redeem their prize on the new LEGO Insiders website.

From exclusive events to unlocking hidden perks such as special gifts with purchase, digital downloads, and unique content, to early access to the most desirable new sets and limited-edition products, with LEGO Insiders there’s something for everyone and a world of play inside. To find out more about the competition, see the full terms and conditions, and find out more about coming a LEGO Insider visit LEGO.com/Insiders.

What do you think? Have you checked out the new LEGO Insiders website yet? Are you planning to participate in this event? Feel free to share and discuss in the comment section below!

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{ 4 comments… add one }
  • yoladiel August 21, 2023, 10:58 PM

    Haha! They are really pushing this insiders thing!

  • Undercover AFOL August 22, 2023, 8:59 PM

    The most interesting about this is getting points for sets you already have. I might do some treasure hunting when I have the time.

  • Håkan August 23, 2023, 4:43 PM

    So this is completely randomized? I probably wouldn’t bother, myself…

    Randomized gambing is not for me, really…

    • Håkan August 23, 2023, 7:28 PM

      Ah, besides, it’s apparently not even being available in Sweden, anyway…

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