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LEGO VIP Becomes LEGO Insiders Press-Release

LEGO VIP is now called LEGO Insiders, connecting all LEGO accounts in one place. A couple of days ago, the LEGO Group announced LEGO Insiders, a loyalty program where members can discover a wealth of exciting experiences and exclusive rewards, including offers and gifts. Launching on the 21st of August, LEGO Insiders will replace the previous LEGO VIP membership program but also brings all LEGO accounts (for over 18s) into one place. Making it easier to manage your account, earn and spend points, access special offers, and be part of the LEGO Insiders community. LEGO Insiders features all the great benefits VIP members have come to love but with some great new perks. Details below.

ONE ACCOUNT – All LEGO logins, for members over 18 years old, are now in the same place. This includes previous separate memberships/logins for LEGO VIP, checkout, LEGO Life magazine, LEGO apps, and LEGO Ideas. All LEGO VIP members will automatically transfer over to LEGO Insiders, including all valid VIP points. Verified children’s accounts will remain as LEGO accounts.

EARN POINTS – LEGO Insiders can earn points by participating in activities, purchasing sets on LEGO.com, in participating LEGO Stores, and in Target in the USA. Members can now also earn points by registering previously purchased sets via the unique QR code on the building instructions and cataloging them on their account. Registering of sets can be done (from the 21st of August) by scanning the unique QR code in the building instructions. One set can only be registered by one account once. This excludes LEGO City Mission sets and any sets/products that do not have building instructions or a unique QR code in the building instructions.

REDEEM POINTS – Points can be spent in the LEGO Insiders Reward Center for discounts on sets, member-only merchandise, sweepstakes entries (in select countries) for cool collectibles, and more.

MEMBER PERKS – Early access to sets, exclusive content, digital family fun, play ideas, and activities. Member-only gifts when purchasing certain sets. Access to LEGO Ideas, LEGO Life magazine, plus early details of exclusive in-store events.

MEMBER ACCESS – Members can share their fandom and be inspired by others. share designs, vote on other fans’ designs, and perhaps even see their creation become a real LEGO set at LEGO Ideas. The LEGO Insiders Community is a place where fans can unwind, share inspiring builds, learn more about LEGO sets and designers, and connect with other LEGO fans. You can comment on articles and leave reviews on LEGO.com, participate in family activities via the family area on LEGO.com, and meet other fans and members at in-store events.

Jason Whiting, Global LEGO Insiders Director says: “We are thrilled to unveil LEGO Insiders – a world of exciting experiences and exclusive rewards including member discounts, gifts, and digital experiences for our new and existing fans alike. At the LEGO Group we believe that play should be rewarded, so our updated program makes it easier than ever for people to enjoy all the benefits of being a LEGO fan, whilst adding new ways for them to connect with fellow builders and to share the joy of play through a global community.”

From exclusive events to unlocking hidden perks such as special gifts with purchase, digital downloads, and unique content, to early access to the most desirable new sets and limited-edition products, with LEGO Insiders there’s something for everyone and a world of play inside. LEGO Insiders will launch on the 21st of August. It doesn’t cost anything to be a member of the program. To find out more visit LEGO.com/Insiders.

What do you think about this change? Do you have any questions? Feel free to share and discuss in the comment section below!

{ 6 comments… add one }
  • Håkan August 16, 2023, 10:21 AM

    I remain skeptical to corporation-led change on pure principle. I’ll wait and see how this will turn out…

    • Martin August 16, 2023, 10:43 PM

      Same here. I don’t see what’s the point of this change. Are we going to call VIP points Insider Points now? It’s lame.

  • j.j. August 16, 2023, 10:54 PM

    You can get extra points for previously purchased sets? What would prevent people from going to the store and just scanning everything.

    • Håkan August 17, 2023, 8:28 AM

      The QR codes are found on the paper instructions, so you’d need to open the box first. (It’s also been noted that the reward is very small for the time required.)

  • Mark August 17, 2023, 6:51 PM

    I’ll be shocked if the reward for registering a set is more than 10 points a piece. That would be, what? $0.07?

    • Håkan August 20, 2023, 5:36 PM

      It’s 20 points a set, I heard…

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