LEGO Brand Products

A couple of days ago, the LEGO Group revealed the sixth LEGO House exclusive set, the #40506 LEGO Fabuland Tribute. As the name implies the set honors LEGO Fabuland, a theme in the LEGO Group portfolio that ran from 1979 to 1989 and made history for combining the creativity of the LEGO brick with elements […] Read more

The primary target audience for LEGO Friends is young girls, typically aged 6-12, with sets designed to introduce them to the fun of building with LEGO bricks while appealing to their interests. In addition, smaller LEGO Friends sets—featuring scenes of everyday life like food trucks, camper vans, and ice cream carts—can easily be incorporated into […] Read more

After almost 10 years, LEGO BrickHeadz started to lose its appeal. With over 150 sets in the collection, all the blocky characters began to look the same and it appeared that only die-hard collectors still cared about them. However, this year, it looks like BrickHeadz is picking up again with some really cute characters and […] Read more

You might have heard by now that A Minecraft Movie is set to be released in April of this year. It’s an adventure comedy film based on the popular video game developed by Mojang Studios. In the film, four misfits are pulled through a portal into a cubic world that thrives on imagination, having no […] Read more

The #70620 LEGO Ninjago City set was an instant hit when it was released back in 2017. It came with a whopping 4,869 pieces and 19 minifigures and retailed for $300. For Ninjago fans, this was a dream come true, but city fans liked it too! Two feet tall at its highest point, highly detailed, […] Read more

The crowdfunding stage of Series 4 of the BrickLink Designer Program begins today, at 8 AM Pacific time. Crowdfunding for this series ends on March 1st, 2025 at 12 PM Pacific time, or once all sets sell out. As we know from previous series, many of these upcoming sets sell out within hours, so if […] Read more

Back at the end of 2023, the LEGO Ideas team ran a challenge to celebrate STEM in collaboration with Target. The challenge was called: Celebrate the Wonder of STEM!, and the winning model that was originally titled Knowledge is Power is soon to be released as an official LEGO set! Marie Curie, George Washington Carver, […] Read more

Today, the LEGO Group unveils the #31215 LEGO Art Vincent van Gogh – Sunflowers set. Created in close collaboration with the Van Gogh Museum in Amsterdam, the brick-built painting captures the iconic brushstrokes of Van Gogh’s masterpiece. The 2,615-piece set enables fans to immerse themselves in Van Gogh’s art and to learn more about the […] Read more

The LEGO Star Wars Helmet collection started in 2020 and features brick-built versions of some of the coolest and most iconic helmets that appeared in the films. The helmets of Darth Vader, Luke Skywalker (Red Five helmet), Princess Leia (Boushh helmet), Boba Fett, Captain Rex, and Commander Cody are all highly detailed and look great […] Read more