Other LEGO News & Updates

There are several LEGO-related news items that accumulated in the past few days and I thought you might find interesting. Read on below. After two years of hiatus due to COVID-related uncertainties and restrictions, the in-person version of San Diego Comic-Con is back this year! The event will take place July 21-24 at the San […] Read more

As we discussed earlier, the LEGO Group launched its 90th-anniversary summer celebrations with LEGO CON. Bursting with product and brand reveals, magical sessions, activities, and extra special guests that took fans behind the scenes. Details below. The LEGO Group put on the show of all shows as it once again wowed fans with the virtual […] Read more

This summer, the LEGO Group is celebrating the creativity of fans and the power of play. As the new LEGO Play Well Study shows, play is fundamental to the well-being and happiness of the whole family. Below is the press-release about the 90th anniversary and the events planned around it. Ninety years ago, a Danish […] Read more

Over the past four months, the LEGO Ideas review board evaluated 34 impressive product ideas that reached 10,000 supporters between early May and early September 2021 on the LEGO Ideas platform. They eventually selected two of the projects to become official LEGO sets. Below are the details of the announcement. LEGO Ideas Online Community Specialist […] Read more

Here is an interesting press-release from LEGO that was posted a few days ago; the LEGO Group launches BETA ‘Build Together’ experience, a fan-built innovation that provides new ways to physically build LEGO sets together as a group. Details below. The LEGO Group unveiled a new BETA building experience that will soon be available on […] Read more

LEGO added a large selection of the January 2022 sets to the Online LEGO Shop. Note that the sets are not yet available for purchase, but you can add them to your wish list. Knowing what sets are coming also helps with planning and budgeting for the next year. So let’s take a look! 2022 […] Read more

A number of new LEGO sets have been revealed during the China International Import Expo that I thought would be interesting to discuss. According to Brickset, seven new LEGO Super Mario sets are coming in 2022 (four of which were shown at the expo), along with a large LEGO Monkie Kid set, and two new […] Read more

Last week, the LEGO Group shared its performance report from the first half of 2021. Consumer sales grew 36%, revenue grew 46% to DKK 23 billion, operating profit grew 104% to DKK 8 billion, and net profit grew 140% to DKK 6.3 billion. Also, free cash flow was strong at DKK 5.8 billion, and the […] Read more

You might remember that back in August we discussed that LEGO was going to release some older sets in new colors (see: Revised & Recolored LEGO Sets Coming!). It turns out that this is actually a test LEGO is running in the UK. Below is the announcement with more details via the LEGO Ambassador Network. […] Read more