If you visited the LEGO’s main website or the Online LEGO Shop in the past week or so, you may have noticed that they have gone through some significant changes. These changes have been gradually implemented over several weeks, and then finalized with changing the domain names as well. I have been following the development […] Read more
Other LEGO News & Updates
July 16th marked the 50th anniversary of the historic Apollo 11 Moon Landing. LEGO took the opportunity to celebrate this day by sharing the result of an interesting survey they conducted with children and parents in three countries about space travel. They also discuss some upcoming events you and your family can participate in at […] Read more
Last year, Newsweek Magazine released a special edition issue titled, LEGO – The Toy That Changed Our Lives, to celebrate the 60th anniversary of the LEGO brick, the 40th anniversary of the minifigure, and the 50th anniversary of LEGOLAND parks. The close to 100-page publication included fifteen articles peppered with interesting facts, insights, interviews, and […] Read more
Occasionally, LEGO releases some odd licensed themes that adult LEGO fans can’t really relate to and consider a waste of time and resources, but for whatever reason LEGO still think it’s worth giving them a shot. Such themes are usually short-lived, but may appeal to kids, make some collectors happy, and offer unique colors and […] Read more
In a press-release last week, LEGO announced that the LEGO Foundation and the LEGO Group are teaming up with associations of the blind and visually impaired to introduce a new product called LEGO Braille Bricks. The set features 2×4 bricks with studs that are laid out like the classic Braille raised dots. It will be […] Read more
A few days ago, Jens Kronvold Frederiksen, Creative Director for LEGO Star Wars and the leader of the awesome LEGO Star Wars design team took the time to answer questions from LEGO Star Wars fans via a Reddit AMA (Ask-Me-Anything). I thought this was a really interesting session, so below I reproduced the questions and […] Read more
The New York Toy Fair is taking place February 16-19, and for LEGO fans, this is an exciting event. Although the two earlier events – the London Toy Fair and the German Toy Fair – revealed some upcoming set names, numbers, and prices, pictures were not allowed (see: New LEGO Sets at the 2019 Toy […] Read more
For LEGO fans, any holiday or event is a great excuse/opportunity to be creative. To celebrate Valentine’s Day, LEGO fan Jason Allemann built a custom Valentine’s Day pop-up book based on the #21315 LEGO Ideas Pop-Up Book, originally submitted to LEGO Ideas by Jason and fellow LEGO fan, Grant Davis. Check out this sweet red […] Read more
January-February is always exciting for LEGO fans because of all the new sets released at the beginning of the year, and also because of the toy fairs. During these events, the LEGO Group and other toy manufacturers reveal some of their upcoming products that will be available later in the year. So, let’s take a […] Read more
As you may remember from our previous discussions (see links at the end of this post), LEGO is currently running its first Indiegogo campaign to test out a new product concept called LEGO FORMA. The campaign is not just about trying a new product idea, but also about testing new marketing and engagement techniques. The […] Read more
