Other LEGO News & Updates

January-February is always exciting for LEGO fans because of all the new sets released at the beginning of the year, and also because of the toy fairs. During these events, the LEGO Group and other toy manufacturers reveal some of their upcoming products that will be available later in the year. So, let’s take a […] Read more

As you may remember from our previous discussions (see links at the end of this post), LEGO is currently running its first Indiegogo campaign to test out a new product concept called LEGO FORMA. The campaign is not just about trying a new product idea, but also about testing new marketing and engagement techniques. The […] Read more

To celebrate the holidays, and to get us excited for The LEGO Movie 2: The Second Part coming in February next year, LEGO released a fun little film titled Emmet’s Holiday Party: A LEGO Movie Short. There’s nothing like the holidays in Apocalypseburg, especially when Emmet is the one organizing the events. Watch Emmet’s Holiday […] Read more

While LEGO fans have been busy taking advantage of all the special holiday sales and promotions (check the Sale section of the Online LEGO Shop, there are still some great deals!), images of many 2019 sets have also been released. We will discuss these today, as some of them are already showing up in stores […] Read more

You may remember from our previous discussions (see links at the end of this post) that LEGO is currently running its first Indiegogo campaign to test out a new product concept called LEGO FORMA. The campaign is not just about trying a new product idea, but also marketing and getting feedback from LEGO fans in […] Read more

As we discussed last month, LEGO is currently running its first Indiegogo campaign to test out a new marketing strategy, as well as new product concept called LEGO FORMA. You can read all the details of the campaign here: LEGO FORMA – LEGO Teams Up with Indiegogo! The campaign is doing well with around 5,000 […] Read more

LEGO made a very interesting announcement today. They are teaming up with Indiegogo to test out a new marketing strategy, as well as new product concept called LEGO FORMA. Below is the full press-release, pictures, and other details. Read though it and let’s discuss! :) September 27, Billund – Rather than concealing its new innovations […] Read more

LEGO has been getting a lot of coverage this year, due to the 60th anniversary of the LEGO brick, the 40th anniversary of the minifigure, and the 50th anniversary of LEGOLAND parks. Articles, books, and documentaries have been covering all aspects of the LEGO company and the LEGO hobby, and LEGO themselves released a number […] Read more

There has been some interesting developments at the LEGO Ideas platform, including a brand new look and new features for the website. The LEGO Ideas team has been working hard in the past couple of years to make the LEGO Ideas platform not just a place to share ideas for future LEGO sets, but also […] Read more