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Other LEGO News & Updates

LEGO FORMA more updates & some changes

As you may remember from our previous discussions (see links at the end of this post), LEGO is currently running its first Indiegogo campaign to test out a new product concept called LEGO FORMA. The campaign is not just about trying a new product idea, but also about testing new marketing and engagement techniques. The […] Read more

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Emmet’s Holiday Party: A LEGO Movie Short

To celebrate the holidays, and to get us excited for The LEGO Movie 2: The Second Part coming in February next year, LEGO released a fun little film titled Emmet’s Holiday Party: A LEGO Movie Short. There’s nothing like the holidays in Apocalypseburg, especially when Emmet is the one organizing the events. Watch Emmet’s Holiday […] Read more

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2019 LEGO sets available now or coming soon!

While LEGO fans have been busy taking advantage of all the special holiday sales and promotions (check the Sale section of the Online LEGO Shop, there are still some great deals!), images of many 2019 sets have also been released. We will discuss these today, as some of them are already showing up in stores […] Read more

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LEGO FORMA downloadable skins & more!

You may remember from our previous discussions (see links at the end of this post) that LEGO is currently running its first Indiegogo campaign to test out a new product concept called LEGO FORMA. The campaign is not just about trying a new product idea, but also marketing and getting feedback from LEGO fans in […] Read more

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LEGO FORMA backer feedback survey

As we discussed last month, LEGO is currently running its first Indiegogo campaign to test out a new marketing strategy, as well as new product concept called LEGO FORMA. You can read all the details of the campaign here: LEGO FORMA – LEGO Teams Up with Indiegogo! The campaign is doing well with around 5,000 […] Read more

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LEGO FORMA – LEGO teams up with Indiegogo!

LEGO made a very interesting announcement today. They are teaming up with Indiegogo to test out a new marketing strategy, as well as new product concept called LEGO FORMA. Below is the full press-release, pictures, and other details. Read though it and let’s discuss! :) September 27, Billund – Rather than concealing its new innovations […] Read more

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Newsweek special edition dedicated to LEGO

LEGO has been getting a lot of coverage this year, due to the 60th anniversary of the LEGO brick, the 40th anniversary of the minifigure, and the 50th anniversary of LEGOLAND parks. Articles, books, and documentaries have been covering all aspects of the LEGO company and the LEGO hobby, and LEGO themselves released a number […] Read more

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A new look for LEGO Ideas, contests & more!

There has been some interesting developments at the LEGO Ideas platform, including a brand new look and new features for the website. The LEGO Ideas team has been working hard in the past couple of years to make the LEGO Ideas platform not just a place to share ideas for future LEGO sets, but also […] Read more

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LEGO and IKEA Collaboration Coming!

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I haven’t had room to fit this news in last week when it was originally announced, but as it could have interesting implications for LEGO fans, I still wanted to make sure we have a chance to discuss. Last week, LEGO announced that they are collaborating with IKEA, to enable more play and creativity. Below […] Read more

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LEGO Mosaic Maker coming to New York!

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A couple of years ago, LEGO introduced the LEGO Mosaic Maker at the Leicester Square LEGO store in London. The LEGO Mosaic Maker is basically a photo booth where your picture gets turned into a LEGO mosaic. Once you get your picture taken, you get printed instructions for building your mosaic, as well as the […] Read more

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