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LEGO News & Updates

LEGO in China newsroom announcements

A couple of interesting pieces of news came out a few days ago, both related to LEGO’s presence in China. The LEGO Group has been making great effort to expand into the Chinese market, as it is a mostly untapped territory with the potential of a millions of new customers. Back in 2016, LEGO opened […] Read more

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LEGO Double VIP Points, free set & more!

LEGO is running a couple of specials right now that weren’t announced at the beginning of the month when we talked about the November 2018 – New LEGO Sets & Promotions, so I wanted to make sure you are aware of them. :) :arrow: FREE LEGO HARRY POTTER DIAGON ALLEY SET: From now until November […] Read more

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My LEGO city: a personal story – Part 2

(Written by Mark H. Avery) Today, I will continue sharing with you more of my own personal story in the LEGO hobby. Last time, we left off with the humble beginnings of our LEGO city, called “Legoland”. This time, I will talk more about the growth and expansion of the city as we added more […] Read more

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November 2018 – new LEGO sets & promotions

The last couple of months of the year are always exciting for LEGO fans; there are new LEGO sets, special holiday sets, promotional items, sales, and other interesting opportunities to catch the holiday spirit. Below, we will go through what we know is available for LEGO fans during the month of November, and we will […] Read more

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Last day of LEGO Double VIP Points!

Happy Halloween! Hope you have a spooky, fun, and candy filled day! On another note, this is just a quick reminder that today is the last day to get Double VIP Points at official LEGO stores and the Online LEGO Shop. At this time, we do not know if there will be any other opportunities […] Read more

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LEGO Creator Build an Add-On Contest

While the LEGO James Bond Contest is still going on (see: LEGO Contest for James Bond Fans!), the LEGO Ideas team launched another exciting contest for teen and adult LEGO fans, this time in collaboration with the LEGO Creator 3-in-1 team. As usual, the contest is fun and interesting, and the prizes are super generous. See […] Read more

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LEGO In Real Life – fun brickfilm series

LEGO stop-motion animators BrickBrosProductions have been releasing a series of videos that became very popular titled LEGO In Real Life. In the videos, the brothers replace real world object with LEGO-built versions. While the videos are great entertainment and enjoyable to watch, they are especially interesting for brickfilmers. It’s rare to see LEGO animation where real […] Read more

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LEGO FORMA downloadable skins & more!

You may remember from our previous discussions (see links at the end of this post) that LEGO is currently running its first Indiegogo campaign to test out a new product concept called LEGO FORMA. The campaign is not just about trying a new product idea, but also marketing and getting feedback from LEGO fans in […] Read more

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Classic wooden toys from LEGO bricks

I recently ran across a really sweet collection by LEGO fan Jens Ohrndorf, recreating classic wooden toys with LEGO bricks. The idea was to capture the look and feel of wooden toys with their simple shapes and bright colors. Wooden toys tend to be blocky, which makes them look like they should be easy to […] Read more

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My LEGO city: a personal story – part 1

(Written by Mark H. Avery) For those who don’t know me, I’m a big fan of LEGO-brand building bricks. Several years ago, I put together a “brochure” that describes my make-believe miniature town called “Legoland” A few years later, I revised it, adding more details about this place that I’ve created in my home, built […] Read more

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