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Brick Breakdown: LEGO Elves Water Dragon

(Written by William)

In this Brick Breakdown series I review official LEGO sets, from the perspective of looking at interesting building techniques we can all learn from. Today we will be looking at the #41172 LEGO Elves The Water Dragon Adventure. You can also check out the previously discussed LEGO techniques found in official LEGO sets at the end of this article. 🙂

#41172 LEGO Elves

We have discussed the LEGO Elves dragons sets previously (see: 2016 LEGO Elves Dragon Sets Review), but I also wanted to share a more focused look from the perspective of interesting building techniques. Overall it appears that LEGO sets with mini-dolls (instead of regular minifigures) are going through an evolution. Looking at the earliest LEGO Friends sets, they were not very difficult to build. The most recent sets however show a marked advancement in building style. This is most likely due to the realization that the fans LEGO brought in with the initial releases are growing up, and therefore the series they follow must also mature. I’m also pleased to report that my wife – who had a major issue with the mini-dolls – is now starting to warm to them. Other adult LEGO fans who were initially skeptical about the LEGO Friends and LEGO Elves lines also seem to be taking a liking to at least some of the sets.

USING MULTI-LEVEL COMPLEXITY

Looking at the #41172 LEGO Elves The Water Dragon Adventure set, you will notice that the dragon is much more complex than the small landscape also included with the set. So how is this a building technique?

#41172 LEGO Elves Dragon

When you build a LEGO creation you often want to have a clear focus. It could be anything from a statue to a detailed building, or some other important section you would like to emphasize. Whatever the case, you will somehow need to make it stand out. This is where multi-level complexity comes into play.

You can draw attention to the most important section with more detailing and complexity, while other areas can be build simpler and with less effort. This way you can also use less LEGO elements by not wasting them on the secondary parts. For example, imagine that you spend many hours perfecting a tiny robot miner, but all people talk about is how incredible your mountain landscape is. As nice of a compliment as that may be, it could feel disappointing that they didn’t notice the important character in the scene.

If you are having trouble figuring out what needs to be complex and what doesn’t, ask yourself a simple question; which section would you like people focus on when they are looking at your creation? If it’s only a particular area or character, you can keep the rest simple.

WHEN IN DOUBT ADD FLOWERS

If you’ve ever built any of the LEGO Friends, LEGO Disney Princess, or LEGO Elves sets you may have noticed the abundant use of flowers. Sometimes it even seems that flowers are added just for the sake of having them. Is this part of brand unity across these themes? At least in part it could be viewed that way. But my guess is that LEGO designers are using more flowers in these sets to provide for girls both socially and biologically.

#41172 LEGO Elves Details

Socially it is pretty accepted that girls and flowers go together. This is a social construct that actually has nothing to do with being female. If you were to take time and say, okay, flowers are for girls because… chances are the best answer you’ve got is because they like them. But that’s not always true. Some girls like flowers and some don’t, and some boys like flowers and some don’t. But in general we have been programmed by society to think that flowers are for girls.

Biologically speaking however, flowers represent something that uniquely appeals to the female gender; color. On average females have a much higher sensitivity to colors. They can recognize a lot more color shades, and appreciate more subtle differences in the color spectrum. Of course there are exceptions to this since some women are color-blind, but in general women respond to colors stronger than men.

And as far as LEGO sets, adding little flowers is an effective and inexpensive way to infuse color into pretty much every model. These colors can be complimentary or contrasting, and can be easily reorganized for a different look. They can also add complexity to a model that is otherwise quite simple. So next time you build one of these “girly” sets pay attention to how flowers are being used.

APPLYING WHAT YOU LEARN

It is safe to say that LEGO sets with mini-dolls are growing up. They are tackling more complex building methods, while retaining much of the charm that LEGO’s research suggested girls like. Given their current popularity, my guess is that they will continue going through multiple evolutions. Keep an eye on the building techniques used in these sets as you may be surprised by their complexity. You can find the latest selection at the Online LEGO Shop.

Shop 2016 Spring LEGO Elves

As far the use of flowers, it is just one example of something you can pay attention to when your target audience belongs to a certain gender group. Doing a bit of research on your specific audience, and see what appeals to them both socially and genetically, can make your model more impressive and better suited to that audience.

Shop LEGO Elves

So what do you think? How do you like the newly released LEGO Elves dragon sets? And what do you think of the building techniques used here? Did you learn something new that you can incorporate in your own creations? Feel free to share your own experiences and tips, or ask questions in the comment section below! 😉

And you might also like to check out the other reviews in this series:

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LEGO Friends year-long contest, great prizes!

As you may remember from our previous discussions (see links at the end of this post), LEGO’s ReBrick website was recently re-launched to focus on LEGO contests for teen and adult LEGO fans. The LEGO Speed Champions Dream Race Stop-Motion Contest and the LEGO Dimensions Build Your Own Gateway Contest are still going on, and now a new one has been added; the LEGO Best Friends Contest. Details below. 🙂

LEGO Contest LEGO Friends

LEGO BEST FRIENDS CONTEST – DESCRIPTION: Show us the best of LEGO Friends! In celebration of LEGO Friends, we invite you to create what you feel the very best of LEGO Friends – including their animal friends! Enter at ReBrick.com or in one of the 15 North American fan conventions (see locations further down).

LEGo Contest LEGO Friends Winners

LEGO BEST FRIENDS CONTEST – WHERE TO ENTER: It happened with LEGO Castle in 2013, it happened with LEGO Batman in 2014, and now it’s happening with LEGO Friends in 2016! Show us the best of LEGO Friends at one of the eligible North American fan conventions, or on LEGO Rebrick.com to be the grand prize LEGO Friends winner for 2016! For this contest, you have a couple different ways to enter. You can enter on LEGO Rebrick, and/or you can enter at one of these 15 different fan conventions in North America:

  • BrickFair Alabama – Birmingham, AL, USA
  • BrickCan – Vancouver, BC, Canada
  • BrickUniverse Raleigh – Raleigh, NC, USA
  • Philly Brick Fest – Oaks, PA, USA
  • BrickFair New England – Marlborough, MA, USA
  • BrickSlopes – Sandy, UT, USA
  • Brickworld Chicago – Schaumburg, IL, USA
  • Brick Fiesta – Houston, TX, USA
  • Brickfête Toronto – Toronto, ON, Canada
  • BrickFair Virginia – Chantilly, VA, USA
  • Bricks by the Bay – Santa Clara, CA, USA
  • BrickCon – Seattle, WA, USA
  • BrickFair New Jersey – Somerset, NJ, USA
  • BrickUniverse Dallas – Plano, TX, USA
  • Denver Brick Fest – Denver, CO, USA

LEGO BEST FRIENDS CONTEST – HOW TO ENTER: Each fan convention will have a winner, and there will be a LEGO Rebrick winner as well. From these 16 semi-finalists, one grand prize winner will be chosen. There’s lots of ways to win, so if you didn’t win at the fan convention you attended, you can still enter on LEGO ReBrick or another convention.

LEGO BEST FRIENDS CONTEST – ENTRY DEADLINE: If you are entering at a LEGO convention, they will have their own times and dates to enter. If you enter at ReBrick.com, submit your entry on LEGO Rebrick no later than November 21st 2016 at 10:00 AM EST (the counter at the top of the contest page should adjust to your own time zone).

LEGO BEST FRIENDS CONTEST – JUDGING: Potential semi-finalist winners at LEGO fan conventions will be selected by a moderation panel consisting of at least one member of the LEGO Community Team and at least one representative from the respective event organizer. Entries will be evaluated according to the following criteria: originality – 50% and creativity – 50%. In case of a tie, the entry with the higher creativity score will prevail. The potential semi-finalist winner for Rebrick will be selected by a panel of judges composed of: a member of the LEGO Brand Team, a Master Model Builder from the LEGO Model Shop, and a member of the LEGO Community Team. Entries will be judged upon: best overall creativity – 25%, most inspired details on the model – 25%, attention to contest theme – 25%, best use of LEGO elements – 25%. In case of a tie, the entry with the higher creativity score will prevail. From the 16 semi-finalists, one grand prize winner will be elected using the same criteria. The grand prize winner will be announced at LEGO Rebrick on December 12th.

LEGO BEST FRIENDS CONTEST – RULES: Entries must use LEGO bricks and other LEGO building elements primarily from LEGO Friends sets. Elements from other sets may be used, by excessive use of non-Friends elements may contribute to a lower “attention to contest theme” score, during the judging period of the contest. You can submit multiple entries to the contest, but can only qualify as a semi-finalist once. Only one entry per person will be considered when the grand prize winner is selected.

LEGO BEST FRIENDS CONTEST – PRIZES: Each of the 16 semi-finalists will win the following sets: #41118 LEGO Friends Heartlake Super Market, #41129 LEGO Friends Adventure Park Hot Dog Van, #41122 LEGO Friends Adventure Camp Tree, and #41134 LEGO Friends Heartlake Performance School. The grand prize winner will also receive a one-of-a-kind, life-size, brick-built LEGO Friends fox by the LEGO model shop.

LEGO Contest LEGO Friends Prizes

This is another great contest by the LEGO ReBrick website with a fun challenge and awesome prizes. Note that the winners will receive some of the most exciting LEGO Friends sets of the year, two of them haven’t even been released yet. Take a look at that sweet yellow school bus in the LEGO Friends Heartlake Performance School, and even sweeter LEGO Friends Hot Dog Van! Also, if you don’t have enough LEGO Friends pieces and colors, or would like some inspiration for your own model, you can visit LEGO Friends section of the Online LEGO Shop.

Shop 2016 LEGO Friends

So what do you think? How do you like this LEGO contest? Are you planning to enter? Do you already have some ideas on what you would like to build? Feel free to share and discuss in the comment section below! 😉

And you might also like to check out the following related posts:

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