There is a really nice commercial that LEGO released recently and has been shared numerously on social networks in the past couple of weeks. It is titled: Inspire Imagination and Keep Building. You can watch it below. 🙂
LEGO has been appreciated as one of the most creative, versatile and durable toys by many generations. Parents and grandparents, who themselves grew up with the brand, are handing down their own collections to their children and grandchildren. And many people continue using LEGO as a creative hobby or artistic medium their entire lives. LEGO is almost always on top of children’s birthday and Christmas wish-list, and adults are happy to get LEGO sets as gifts because they know the building blocks will be used and reused many times – instead of being discarded and forgotten like fad-based or pre-made toys.
In fact those little LEGO bricks can teach us from an early age very important skills that we can use our entire lives. Things like breaking down complex problems into basic elements then solving them step-by-step, or conceptualizing ideas that we see in our imagination. No wonder that many of the most brilliant minds today have grown up building with LEGO – be that architects, engineers, programmers, designers, and more. Some people use LEGO to express themselves only as children, while others continue throughout their lives. And thanks to the power of the internet to connect people, both kids and adults can now share with others what they have built though various picture sharing sites, social networks and forums. They can bounce off ideas of each other, learn new building techniques and in general keep the hobby extremely dynamic.
In the commercial above the little girl says: “I don’t always want you to help me. Do you know why? I want to figure it out on my own. Even when it doesn’t turn out the way I want. I know it’s not wrong. Because you taught to me how to think and how to dream. I’m about to make something that I know will make you proud.” – I think this is a timeless message we can all relate to. Even in such rapidly changing times, our basic need to understand the world around us, to find our own place, and to share and contribute something ourselves, are the same as it has always been for generations before our own.
While this video is advertisement for the LEGO Disney Princess and LEGO Friends sets, it is not focused on selling the sets, but the experience – brilliant advertising right there. I’m also really impressed with the filming, and how the commercial captures the way children naturally play. They are not yet brainwashed by brand-loyalty and pre-made ideas that suffocates the creativity of adults. So it is perfectly all right to put LEGO in your bubble-bath, have stuffed animals as the heroes, use pillows and bed-sheets to set the scene, and paper and string to make a parachute. Or even incorporate the help of live test-subjects. For the child there is a whole dramatic story unfolding, while adults would only see a big mess. Kind of reminds me of a certain character at the end of The LEGO Movie. 🙄
What do you think? How do you like this LEGO commercial? Do you ever combine your LEGO creations with non-LEGO props or characters? Or do you use LEGO as functional items to enhance your surroundings? Feel free to share in the comment section below! 😉
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