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LEGO investment guide for sellers & collectors

In the past few years investing in LEGO has become a trend and hot topic amongst LEGO fans. Previously people bought LEGO for their children or their own enjoyment, and only considered selling their collection when they wanted to move on from the hobby or had to sell their collection due to financial or other issues. However especially since the use of the Internet it has become quite apparent that LEGO sets, minifigures and parts (especially the discontinued or rare ones) are in fact a hot commodity that can bring significant gains. 🙂

LEGO fans realized that by selling LEGO they no longer want or need they can fund the hobby (LEGO is an expensive toy after all – and more LEGO is always better), or make extra money for other expenses. This trend has progressed so far in fact that there are now those who look at LEGO exclusively (or almost exclusively) as an investment; they buy new LEGO sets in multiples with immediate or future gain in mind, or scout for old LEGO sets they know are still in high demand.

Personally I don’t consider myself a LEGO investor, however I do sell LEGO (especially minifigures) to fund my hobby. In fact I own all my LEGO free and clear just buy investing a little time and effort of doing a few sales a month. Whatever comes in from these sales is what I use to buy new LEGO. I have also talked with some long-time LEGO investors who shared with me that their LEGO investments far outperformed their gains on the stock-market or other, more traditional lines of investment vehicles.

Whether you just want to fund your LEGO obsession, or you are considering LEGO as a serious investment vehicle, one challenge you will run into, and where you spend most of your time at, is price-research. This is the heart-and-soul of investing in LEGO (or in anything else for that matter); you want to buy low and sell high. Today I would like to introduce you to a website that will help you in your price-research and your LEGO portfolio management, so read on! 😉

BrickPicker.com is an online LEGO Price and Investing Guide that was created by two brothers, Jeff and Ed Maciorowski. Jeff is a professional website engineer, while Ed is a professional LEGO fanatic. Together, they realized there was a need for a unique online LEGO destination that would help provide pricing information for LEGO in the secondary markets. Ed grew tired of physically jotting down hundreds of eBay auctions by hand which he used to come up with average LEGO set prices and aid him in finding great deals for his budding LEGO investment hobby. The brothers set out on a quest to provide fair market value of LEGO sets to millions of LEGO fans all over the world. That quest was the creation of BrickPicker.com.

The mission of BrickPicker.com is to educate the LEGO enthusiast, collector and investor of the most up to date and current prices of new and used LEGO sets. Through a partnership with eBay, BrickPicker.com has access to countless current and past auction results from the thousands of various LEGO sets sold on eBay each day. By utilizing this information and putting it into easy to understand charts and graphs, BrickPicker members can make intelligent and cost effective choices when making their next LEGO purchase.

Various tools and data are at the BrickPicker member’s fingertips. Tools such as a LEGO Comparator will allow users to match several LEGO sets next to one another with key information elements such as piece count and pricing trends. This information can help gauge what set may be a better value for their money.

Another tool, the Bulk LEGO Price Guide is available to help answer that question that is seen so very often on forums, “How much is 100 pounds of LEGO worth?” Just move the weight slider to your desired setting, select filters such as theme or specific colors of pieces and find out what past eBay listings sold for.

The core tool for BrickPicker.com is its BrickFolio. This is an investment tool, much like you would see on any financial website that will allow collectors input or import their entire collection of LEGO sets from other sites and get up to date values while giving some key insight into their collection.

A few remaining and notable features for the site are it’s Blog & News Aggregator that constantly grabs the latest news (including our news here at TBB) from all your favorite LEGO sites and display them in a fun and easy to read way, reports about Top Selling LEGO Sets, links to find the best prices on LEGO and a very active Forum with members that talk about the great deals they found.

Another thing that is quite unique about BrickPicker is its content. Their blog, known as the BrickVesting Blog covers areas of content that discuss topics tailored to the collecting and investing of LEGO. Article topics such as “Shipping Wars” talk about issues of trying to get that pristine LEGO box for better resale value in the future. One of the most read blog articles is “LEGO Investment Bubble: Fact or Fiction?” looks at some data and other collectable markets to forecast whether an investing bubble does exist.

While the BrickPicker has key information about the multitude of LEGO sets in existence, their focus is about the value of these sets and their place in the LEGO investment world. So take some time, visit BrickPicker.com and use it to make intelligent and cost effective LEGO purchases in the future. I’m also adding a direct link to BrickPicker in the left-hand side-bar so you can quickly get to the site when you need it.

If you have any questions or comments about BrickPicker’s features, feel free to share them below. You might also want to check out the LEGO Shopping Tips section for related articles, or choose from the posts below:

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LEGO shopping: the myth of Toys’R’Us deals

If you have been involved in the LEGO hobby for some time you are well aware of how important it is to have a LEGO shopping strategy. LEGO is not cheap, and both the LEGO Company as well as retailers are taking advantage of the popularity of the brand by keeping prices as high as they can. This is an unfortunate occurrence, especially in the current economy. Ultimately the strategy may backfire both for LEGO and retailers, but that is another topic, and whatever they do, we can still develop our own LEGO shopping strategies to get the best deals. 🙂

One of the places people often shop for LEGO is Toys’R’Us. It is pretty much the only toy-shop chain left in the USA, and people naturally think of visiting them first when shopping for LEGO or other toys. One thing they are often not aware of however is how much Toys’R’Us jacks up prices on LEGO sets (and probably everything else too). A $5-$10-$20 mark-up from regular retail price is very common.

Worse is when Toys’R’Us advertises sales around holidays. You will see 40% Off and BOGO 50% (Buy-One-Get-One-50%-Off) sales on LEGO advertised on the Toys’R’Us website and at their retail stores. However that 40% or 50% off is NOT what you think it is! In fact you often end up worse then buying the same LEGO set at an Official LEGO Store, or some generic retailer like Wal-Mart. In the following video Jason from BrickShow.com will show you how Toys’R’Us is cooking the numbers and what you really end up with when you bite the hook on a Toys’R’Us LEGO sale.

Eye-opening, isn’t it? The point is that if you want to get LEGO for the best prices, you really have to do your math. LEGO shopping could actually be quite fun if you take finding the best prices as a challenge. And it doesn’t have to be a long and tedious endeavor. Just have the latest LEGO Catalog or visit the Online LEGO Shop to check regular retail prices (I like the Catalog because I can take it with me to the store I’m planning to shop at). Then have a calculator handy to decode all the pricing voodoo retailers use to lure us into buying from them. 🙄

Again, the most notorious offender is Toys’R’Us. Other retailers like Wal-Mart, Target, K-Mart, Barnes & Noble and of course Official LEGO Stores almost always use the regular retail price, and when they have LEGO sales they to be decent, even excellent (like the 50% off regular retail price on some of the best LEGO sets at Wal-Mart last December). They may not sounds as fancy as Toys’R’Us as BOGO smoke-and-mirrors LEGO sales, but you don’t have to do complex calculations just to figure out if you are actually getting a deal.

Also, Jason’s point about the LEGO VIP program is enlightening. If you are close to a LEGO store, or if you shop at the Online LEGO Shop, make sure you take advantage of this program. Especially when you can combine it with LEGO’s free shipping and double VIP point offers (like currently), you can really get an excellent deal as these offers are stackable. I also like Jason’s strategy of going right back to the store and getting a free set with the just acquired VIP points. How is that for an instant saving? 😉

So what do you think? Did you learn something from the video? Have you ever fallen for the Toys’R’Us advertisements? Do you have your own LEGO shopping tips you would like to share? What is your shopping strategy for this holiday season? Feel free to discuss in the comment section below! 🙂

You may also like to check out the LEGO Shopping Tips section for more LEGO shopping ideas and strategies or select from the following posts:

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