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First LEGO CON Coming This Weekend!

by Thita (admin) on June 25, 2021

in Community News

You might remember that back in May, LEGO was teasing about something big coming at the end of June. LEGO fan sites, forums, and social media pages were abuzz with speculations about what this might mean. Is it going to be a new LEGO set? A new game? Or a new way to combine physical and digital play? A bit later, LEGO revealed that that the teaser was referring to LEGO CON 2021, which they advertise as the “Ultimate Online Experience for LEGO Fans Everywhere!” The event is tomorrow, Saturday, and it seems quite fun and interesting. Below are the details.

LEGO CON IS COMING THIS WEEKEND! Want to get closer to the LEGO world? Get ready for the first LEGO CON on June 26, 2021! Join the event for 90 minutes of live entertainment, world-first reveals, behind-the-scenes access, and never-tried-before build attempts. It’s something new. It’s something fresh. And it’s all online.

LEGO CON will be going live from the LEGO House (The Home of the Brick) in Billund, Denmark to bring you the latest news, world-first set reveals and some very special guests. Plus, you’ll be able to vote, share your own builds throughout the show, and connect with an awesome community who share your passion for the brick.

You can livestream the event from the LEGO CON page for free, starting at. 5PM London time, 12PM New York time, 9AM Los Angeles time.

This two-hour action-packed Live event will let kids and families discover the coolest new things going on in the LEGO world together with a community of others who share their passion for the brick and creativity. During the live show, attendees can be the first to see brand new models and epic challenges, watch live building challenges with special guests, and even become a part of the LEGO House history, leaving their personal mark inside the Home of the Brick! The livestream kicks-off with a pre-show of AFOL (Adult Fans of LEGO) inspiration before moving to the jam-packed run of show where attendees can also immerse themselves in live virtual activities and conversations with other fans from around the globe as they experience:

VIP behind the scenes access
Inspiring builds, and live building that demonstrate the endless possibilities of the brick
Official reveal of new LEGO products
Exclusive opportunities to engage with LEGO designers and other presenters during the show

The inaugural LEGO CON will be hosted and livestreamed directly from the LEGO House in Billund, Denmark on June 26th, 2021 at 18-20PM CEST (17-19PM BST /9AM PST).

Many beloved product lines, including LEGO City, LEGO DOTS, LEGO Friends, LEGO Harry Potter, LEGO Ideas, LEGO Minecraft, LEGO Ninjago, LEGO Star Wars, LEGO Super Mario, LEGO Technic, and LEGO VIDIYO will be represented. Fans can also see inside the LEGO House and get a peek at LEGO Masters from around the world. There are sure to be plenty of thrills and jaw-dropping surprises that fans won’t want to miss!

Interested in attending? Everyone is invited to join the fun and take part in the first-ever LEGO CON. To tune in live to this free event, visit LEGO.com/LEGOCON. If you can’t make it on the 26th, don’t worry! The whole show is being recorded and can be accessed afterwards also through LEGO.com/LEGOCON.

What do you think? Are you planning to participate in LEGO CON this Saturday? Feel free to share and discuss in the comment section below!

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First LEGO Brick Prototype from Recycled Plastic

by Thita (admin) on June 24, 2021

in Other News & Updates

The LEGO Group yesterday unveiled a prototype LEGO brick made from recycled plastic, the latest step in its journey to make LEGO products from sustainable materials.

The new prototype, which uses PET plastic from discarded bottles, is the first brick made from a recycled material to meet the company’s strict quality and safety requirements.

A team of more than 150 people are working to find sustainable solutions for LEGO products. Over the past three years, materials scientists and engineers tested over 250 variations of PET materials and hundreds of other plastic formulations. The result is a prototype that meets several of their quality, safety, and play requirements – including clutch power.

Vice President of Environmental Responsibility at the LEGO Group, Tim Brooks said: “We are super excited about this breakthrough. The biggest challenge on our sustainability journey is rethinking and innovating new materials that are as durable, strong, and high quality as our existing bricks – and fit with LEGO elements made over the past 60 years. With this prototype we’re able to showcase the progress we’re making.”

UNCOMPROMISED QUALITY AND SAFETY

It will be some time before bricks made from a recycled material appear in LEGO product boxes. The team will continue testing and developing the PET formulation and then assess whether to move to the pilot production phase. This next phase of testing is expected to take at least a year.

Brooks said: “We know kids care about the environment and want us to make our products more sustainable. Even though it will be a while before they will be able to play with bricks made from recycled plastic, we want to let kids know we’re working on it and bring them along on the journey with us. Experimentation and failing is an important part of learning and innovation. Just as kids build, unbuild, and rebuild with LEGO bricks at home, we’re doing the same in our lab.”

The prototype is made from recycled PET sourced from suppliers in the United States that use US Food & Drug Administration (FDA) and European Food Safety Authority (EFSA) approved processes to ensure quality. On average, a one-liter plastic PET bottle provides enough raw material for ten 2×4 LEGO bricks.

JOURNEY TOWARDS MORE SUSTAINABLE PRODUCTS

The patent-pending material formulation increases the durability of PET to make it strong enough for LEGO bricks. The innovative process uses a bespoke compounding technology to combine the recycled PET with strengthening additives.

The recycled prototype brick is the latest development in making the LEGO Group’s products more sustainable. In 2020, the company announced it will begin removing single-use plastic from its boxes. In 2018, it began producing elements from bio-polyethylene (bio-PE), made from sustainably sourced sugarcane. Many LEGO sets contain elements made from bio-PE that is perfect for making smaller, softer pieces such as trees, branches, leaves, and accessories for minifigures. Bio-PE is not currently suitable for making harder, stronger elements such as the iconic LEGO bricks.

Brooks said: “We’re committed to playing our part in building a sustainable future for generations of children. We want our products to have a positive impact on the planet, not just with the play they inspire, but also with the materials we use. We still have a long way to go on our journey but are pleased with the progress we’re making.”

The LEGO Group’s focus on sustainable material innovation is just one of several different initiatives the company has in place to make a positive impact. The LEGO Group will invest up to US $400 million over three years to 2022 to accelerate its sustainability ambitions. For more information on how the LEGO Group wants to rebuild the world for the better, visit: LEGO.com/Sustainability

What do you think? How do you like the idea of LEGO bricks made of recycled plastic? Feel free to share your thoughts and discuss in the comment section below!

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Next Posts Previous Posts

First LEGO CON Coming This Weekend!

First LEGO Brick Prototype from Recycled Plastic

UNCOMPROMISED QUALITY AND SAFETY

JOURNEY TOWARDS MORE SUSTAINABLE PRODUCTS

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