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LEGO Technic Land Rover Press-Release

Yesterday, LEGO announced a new LEGO Technic set, the #42110 LEGO Technic Land Rover Defender. The set will be showcased alongside the new Land Rover Defender at the 2019 Frankfurt Motor Show. This 2,573-piece LEGO model was developed with Land Rover to include authentic bodywork and a host of realistic functions like an in-line six-cylinder engine, gearbox with high and low ratios, independent suspension, expedition roof rack, and working winch. Below is the press-release with more details.

The #42110 LEGO Technic Land Rover Defender echoes the design of the new Land Rover Defender with a host of realistic elements and functions, including authentic body panels and rims, four-wheel drive with three differentials, fully independent suspension, a working winch, and LEGO Technic’s most sophisticated gearbox yet – all designed to provide an engrossing and rewarding building experience for car lovers and LEGO fans alike.

Niels Henrik Horsted, Marketing Director at the LEGO Group, said: “With every LEGO element, children can build anything they can imagine. I’m very excited about this new model – a truly impressive job done by our LEGO designers. Together with Land Rover, we’ve blended elements, design, and innovative engineering into a set that shows the boundless creativity of LEGO play, and that with LEGO Technic you can build for real.”

Joe Sinclair, Director of Branded Goods and Licensing at Jaguar Land Rover, said: “The Land Rover Defender and LEGO brand are both iconic across the world, and the launch of New Defender felt like the perfect time to bring them together. The level of detail and engineering that has gone into creating this LEGO model perfectly reflects the work of our own designers and engineers who have been so dedicated to bringing a motoring icon back for the 21st century.”

  • Opening doors allow access to the model’s elaborate cabin with its working steering wheel and detailed dashboard. A new transmission system has two levers for engaging high or low ratios and a selector for changing gear – LEGO Technic’s most sophisticated gearbox yet.
  • You can also fold the rear seat forward to view the four-speed sequential gearbox, lift the hood to view the in-line six-cylinder engine with moving pistons, and turn the rear-mounted spare wheel to open the rear door.
  • Reflecting the action-fuelled accessories available for the full-size New Defender, the model is finished with a working winch, removable roof rack with storage box, pannier, ladder, and traction mats.
  • The LEGO Technic Land Rover Defender measures over 8in (22cm) high, 16in (42cm) long and 7in (20cm) wide, includes 2,573 pieces along with a collection of authentic stickers, and comes in an olive-green, grey, and black color-scheme. Recommended for ages 11+.

The #42110 LEGO Technic Land Rover Defender will be available globally on October 1st, 2019. Prices are as follows: 199.99 USD, 179.99 EUR, 159.99 GBP (Euro pricing varies by country). For more pictures and other details, check the LEGO Technic section of the Online LEGO Shop.

What do you think? How do you like the LEGO Technic Land Rover Defender? And what do you think of the new Land Rover in general? Feel free to share your thoughts and discuss in the comment section below!

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LEGO Group 2019 Half-Year Financial Report

An interesting piece of news that was released last week is the LEGO Group’s 2019 half-year financial report. As LEGO is a privately owned company, they are not obliged to release their financial reports publicly, but LEGO does it anyway, and it’s always an educational and interesting read. The summary of the financial report states that “revenue and consumer sales grew while significant investments were made in initiatives which will bring learning through play experiences to even more children around the world.” Below are the performance highlights, and the full press-release.

2019 LEGO GROUP PERFORMANCE HIGHLIGHTS

  • Global consumer sales grew 5 percent compared with the same period in 2018.
  • Revenue for the first half grew 4 percent to DKK 14.8 billion. In constant currency, revenue grew 2 percent compared with the same period in 2018.
  • Operating profit was DKK 3.5 billion, a decline of 16 percent. Net profit was DKK 2.7 billion, a decline of 12 percent driven by significant investments in long-term growth.

2019 LEGO FINANCIAL REPORT PRESS-RELEASE

BILLUND, September 3, 2019 – The LEGO Group today released its financial results for the first half of 2019 to June. Revenue for the period grew 4 percent to DKK 14.8 billion compared with the same period last year. Consumer sales grew 5 percent compared with the first half of 2018 and the brand grew market share in its largest markets.

Operating profit was a solid DKK 3.5 billion. This was a decline of 16 percent compared with the first half of 2018 due to the decision to step up investments in initiatives designed to create growth in the long term.

The LEGO Group CEO Niels B. Christiansen said: “We are satisfied with our performance given the transformative shifts which continue to reshape the global toy industry. Against this backdrop, we continue to grow consumer sales and market share in our largest markets. This is thanks to our dedicated colleagues who are laser focused on collaborating with our valued retail partners and creating the very best brand experiences for fans of all ages. At the same time we’re making upfront investments to create a strong foundation from which to grow in the long term and inspire future generations. This includes opening new markets, expanding in China, creating innovative retail experiences and developing exciting new products and play experiences.”

Consumer sales in established markets such as the Americas and Western Europe grew single digits. China, a strategic growth market for the LEGO Group, continued its strong double-digit growth in consumer sales.

Top selling themes in the first half of the year were a mix of homegrown favorites and partner IPs. In no particular order, they were LEGO City, LEGO Creator, LEGO Friends, LEGO Ninjago, LEGO Technic, and LEGO Star Wars. LEGO Marvel Avengers sets performed especially strongly, and The LEGO Movie 2 products also contributed to consumer sales growth. “We are pleased with the performance of our evergreen favorites such as LEGO City and LEGO Technic,” said Christiansen. “We are also excited to explore innovative ways to bring the brick to life through digital play experiences such as new LEGO Hidden Side which blends the best of building with the awesomeness of augmented reality.”

Expanding In New Markets – The LEGO Group is stepping up investments to expand its global physical and digital footprint in order to reach more children around the world. The LEGO Group will continue to invest in China and is on track to have more than 140 stores in 35 cities by the end of 2019. It will also open an office Mumbai in early 2020 from where the LEGO Group will expand its presence in India. “We see an opportunity to reach more Indian children and families who value the benefits of learning through play. The growing middle class, importance of education and growing economy make India a logical next step in our efforts to reach many more children around the world,” said Christiansen.

Upgrading Ecommerce And Physical Retail Experiences – The LEGO Group is investing in upgrading its ecommerce platforms to improve the user experience for consumers and its service to retail partners. In addition, more than 70 stores carrying the LEGO brand will open outside of China during 2019, including a flagship store in Amsterdam in December 2019. It will be the brand’s fifth flagship store. Christiansen said: “We are making these investments from a sound financial base to capture the opportunities being created by mega-trends such as digitalization and global demographic and economic shifts which are reshaping the industry. Being ahead of these trends will allow us to inspire future generations of children.”

A Global Force For Learning Through Play – The LEGO Group’s ambition to bring learning through play to all children around the world remains its primary focus. Christiansen said: “Play is more important than ever. When children play, they learn skills that will be critical to their future success. The World Economic Forum estimates that 65% of kindergarten children today will have jobs that don’t yet exist. The only way children will succeed in this uncertain future is to have universal skills such as creativity, problem solving, resilience, and collaboration – skills developed from the earliest age through LEGO play. Ensuring children can achieve their potential is what drives everyone at the LEGO Group to do all we can to inspire and develop the builders of tomorrow – now, and for generations to come.”

There are lots of interesting details in this press-release worth discussing; the best performing LEGO themes, LEGO’s interest in combining physical and digital play, their focus on China and now India, opening new stores, and updating their online shop are just some of them. For a larger version of the infographic included at the beginning of the press-release (see above), visit the LEGO Newsroom website.

What do you think? What did you find the most interesting about this press-release? Feel free to share your thoughts and discuss in the comment section below!

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