Something strange is going on, as the town of Hawkins, Indiana arrives in LEGO brick form. Last night, LEGO announced its first ever product collaboration with Netflix on the #75810 LEGO Stranger Things: The Upside-Down set. Fans were invited to special launch events at the LEGO store at Leicester Square in London, and the LEGO store at Flat Iron District, New York City. The set allows fans to enter the Byers’ house and the supernatural world of The Upside Down and includes minifigures of Eleven, Hopper, Will and more. Full press-release, set description, pictures, and other details below.
Something strange is happening in Hawkins, Indiana – but this time in LEGO brick form, as the LEGO Group unveils its brand new set, LEGO Stranger Things: The Upside Down. The first set, made in partnership between the LEGO Group and Netflix is a new build experience allowing fans of Stranger Things and LEGO bricks to explore the Byers’ house and the supernatural world of the Upside Down in LEGO brick form, released May 15, 2019.
The brand-new set was unveiled at the Leicester Square LEGO store in London with a special midnight opening experience. Visitors were greeted with the supernatural sight of the Mind Flayer illuminating the front of the store and a spooky LEGO brick recreation of Will Byers’ bike abandoned outside. Once inside the store, guests took their place in the Byers’ living room for a picture with the famous alphabet wall from season one, LEGO senior designer Justin Ramsden was on hand to sign sets and chat with fans. Guests were even able to take part in a make and take activity, creating a mini Castle Byers to take home.
The set was launched simultaneously at the LEGO store in the Flatiron District of New York City. The launch was celebrated with a late-night event, where guests took pictures in front of a LEGO brick-built alphabet wall and a replica of the Byers’ living room and helped a LEGO Master Builder in a live build of the set.
The set features eight Stranger Things characters recreated in LEGO minifigure form, including Chief Hopper, Joyce Byers, Eleven, Mike, Lucas, and Dustin as they try to save Will from a minifigure version of the Demogorgon! The set is full of authentic details from the award-winning Netflix original show, including the alphabet wall complete with a light-up function, a buildable version of Chief Hopper’s police cruiser and the phone in the Byers’ living room, Step into Will’s bedroom with a buildable bed and stickered elements of the posters decorating Will’s room. There are small Easter eggs to be discovered throughout the house including a ‘Will the Wise drawing’ and a picture of the iconic Mind Flayer hidden in the attic.
This Stranger Things collectible includes 2,287 pieces and a whole host of accessories for each of the characters including Hopper’s coffee cup, Eleven’s waffle, and Mike’s flashlight to help you solve the mystery of his missing friend. This is the ultimate collectible for Stranger Things and LEGO fans alike, allowing them to flip between the Byers’ house in Hawkins, Indiana and the mysterious Upside Down world. The perfect set to build ahead of Stranger Things Series 3 landing July 4, 2019.
LEGO Stranger Things: The Upside Down comes with two sets of building instructions allowing fans to play & display both sides of this unique upside-down set. The upside-down version of the model being a mirror image of its real-world counterpart with a dilapidated look, complete with dark vines and murky colors in keeping with the fan-favorite Netflix series.
Jamie Berard, Stranger Things Design Lead at the LEGO Group said, “It’s amazing to see the collaboration between the LEGO Group and Netflix come to life. The Stranger Things universe offers us a wonderful opportunity to be playful with the bricks and allow fans to get lost in the mysterious world of the Upside Down. The design team has created an impressive model that is not only fun to build but also offers lots of details and ‘Easter eggs’ that should delight fans of the series.” LEGO Stranger Things: The Upside Down is available directly from LEGO stores and the Online LEGO shop starting today, May 15, 2019.
And here is the official description of the set: The ultimate LEGO Stranger Things model to build and collect! Fans of the global hit Netflix original series will appreciate the authentic details of this highly collectible LEGO Stranger Things toy. The sturdy, brick-built model can flip between the real world and The Upside Down. The design of the model’s building instructions makes it a great, shared building experience with friends and family. The Byers’ house features Will’s bedroom, the living room, and the dining room. The Upside Down version of the house, from an alternate dimension, features all the rooms from the real-world model but with a dark, vine-covered, dilapidated look that fans will instantly recognize from the series. With eight Stranger Things figures, each with its own accessories, this playset makes a great gift for Stranger Things fans who will love to build and display this model to show their passion for the series.
- This LEGO Stranger Things toy includes eight instantly recognizable Stranger Things minifigures from the hit Netflix original series: Eleven, Mike Wheeler, Lucas Sinclair, Dustin Henderson, Will Byers, Joyce Byers, Chief Jim Hopper, and the Demogorgon.
- The Byers’ house features a front porch with furniture, living room, dining room, and Will’s bedroom.
- The living room features authentic details from the series, like the alphabet wall with a light-up function, couch, coffee table, telephone, axe, ‘have you seen me?’ flyer stickered element and a bear trap to catch the Demogorgon.
- Will’s bedroom plays a central role in the series, which this model faithfully replicates, including details like Will’s boom box, bed, desk, desk lamp, drawings, and movie posters.
- The dining room includes an armchair, boxes that store Christmas lights, fantasy game rule book stickered element and a potted plant.
- The attic space includes a Mind Flayer drawing stickered element and a wizard hat for ‘Will the Wise’.
- The Upside Down set captures the look and feel from the Netflix original series, including creepy vines, dark coloring, and a dilapidated look.
- Chief Jim Hopper’s police truck includes a removable roof for easy access to the interior and a pumpkin element as a reminder of Season 2.
- Accessory elements include Lucas’ slingshot and flashlight, Dustin’s walkie-talkie and compass, Mike’s flashlight and walkie-talkie, Hopper’s coffee mug, Joyce’s flashlight and drawing of ‘Will the Wise’, and Eleven’s waffle.
- This Stranger Things collectible includes 2,287 pieces and comes in 11 bags, so the real world and The Upside Down can be built at the same time for a shared building experience.
- Once fully built the set measures over 12” (32cm) tall, 17” (44cm) wide and 8” (21cm) deep and is created for play both sides up.
- Recommended for ages 16+.
Below is the designer-video for the set with LEGO designer Justin Ramsden, along with a 1980s style advertising. It’s quite fun!
The #75810 LEGO Stranger Things: The Upside-Down set is available directly from LEGO stores and the Online LEGO Shop starting today, May 15th. Prices are as follows: US $199.99 – CA $269.99 – DE €199.99 – UK £179.99 – FR €199.99 – DK 1799DKK – AUD $349.99 (Euro pricing varies by country). To purchase, visit the LEGO Stranger Things section of the Online LEGO Shop.
What do you think? How do you like the LEGO Stranger Things: The Upside-Down set? Have you been watching the show on Netflix? Are you planning to get the LEGO set? Feel free to share your thoughts and discuss in the comment section below!
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